8 Ways Your Body Image Is Holding Back Your Business (and How to Overcome It!)

Happy New Year!

I have to admit, I’m a walking NY cliché right now—I just joined the gym. Yes, I overindulged over Christmas (who didn’t?), and I’ve put on a stone (14lbs) since April. Plus, I have a wedding dress to fit into at some point.

But here’s the thing: I didn’t join the gym for weight loss —that might be an added bonus. It’s because I know the impact of really taking care of and loving my body.

I struggled with this - liking my body - massively as a teen and throughout my twenties. But it wasn’t until I started my business that I realised how much my insecurities were holding me back.

You might be surprised to hear the link between body image and business success. It doesn’t matter what shape or size you are—what matters is how you feel about that!

Let me share a snippet of my story…

When I decided to train as a Personal Stylist on 2008, I had one mission: to help people feel good about how they looked.

I’d seen firsthand how much more confident I felt when I dressed in a way that made me look good—and, in turn, feel better.

What I didn’t anticipate was how much that decision would force me to confront my own insecurities about my body and appearance.

Let me take you back to where it all began.

Carrying the Weight of Bullying

As a child, I was bullied. Told I was fat, ugly, and not good enough. Those hurtful words stayed with me, shaping how I saw myself for years. Even as an adult, I carried that weight—thinking that if I just worked harder, looked better, or hid more effectively, I might escape judgment.

When I became a stylist, I thought I’d left all that behind. But I quickly learned that stepping into this industry didn’t just mean helping others feel good about themselves—it also meant putting myself in the firing line for comments and judgment.

The Pressure of Showing Up

Picture this: You walk into a networking event and introduce yourself as a personal stylist. What happens next?

• Naturally, people look you up and down,

• They scrutinising your outfit,

• They judge your appearance, and confidence.

As someone still carrying the scars of childhood bullying, this was terrifying.

I’d get debilitating anxiety before these events. I hated telling people what I did because I was sure they’d judge me and think, "Who does she think she is?" So, I avoided putting myself out there.
I stayed hidden behind my laptop, designing flyers and posting sporadically on social media. I avoided photos and videos because I didn’t want people to see me. I thought I could build a business without ever truly showing up.

But here’s the truth: starting a business is like signing up for the greatest self-development seminar on the planet. It forces you to confront every insecurity you have—or risk being held back by them.

Two Options

As a business owner, I realised I had two choices:

1. Let my insecurities eat away at me until I gave up on my dream (or settled for never reaching my full potential).

2. Work on those insecurities, transform the relationship I had with myself, and step into the confidence I needed to thrive.

I chose the second path—not because it was easy, but because I knew the alternative was unbearable.

The Turning Point

The moment I started working on my confidence and how I felt about my body, things began to shift. I stopped letting the fear of judgment hold me back from saying yes to opportunities.

• I went to networking events and owned my space, unapologetically introducing myself as a stylist.

• I started showing up online—posting photos, videos, and sharing my message.

• I embraced my story, using it to connect with others instead of hiding it in shame.
  

And do you know what happened? My business grew. People resonated with (and really appreciated) my vulnerability and authenticity. They weren’t looking for someone perfect—they were looking for someone real.

Discover the Surprising Link

It got me thinking about how much our relationship with our body impacts not only our lives but our businesses.
How we feel about ourselves—our bodies, our appearance—directly affects how we show up in the world. And when we show up confidently, everything changes.

8 WAYS YOUR BODY IMAGE IS HOLDING BACK YOUR BUSINESS

1. Public Speaking & Networking

• Before: Struggling with self-consciousness, you avoid speaking at events or networking because you’re worried about how others perceive you. This limits opportunities to connect with potential clients or collaborators.

• After: Accepting your body and yourself boosts your confidence, allowing you to speak up and network more effectively. You're no longer worried about judgement, which opens doors for collaboration, partnerships, and new business opportunities.

• Tips: Start by practising speaking in smaller, more familiar groups to build confidence. Focus on the value you bring to the conversation rather than how you look. Consider joining public speaking groups like Toastmasters to develop skills and ease.

2. Visibility in Your Business

• Before: You avoid showing up on camera, creating videos, or posting photos because of insecurities about your appearance. This stunts your business’s growth by limiting your reach and visibility.

• After: Accepting your body helps you feel comfortable and empowered to show up online and offline. You confidently create video content, post authentic photos, and engage with your audience, boosting your brand visibility and growing your business.

• Tips: Take small steps, like starting with voice-only videos or photos where you feel your best. Gradually build up to full video content and embrace authenticity. Focus on your message and how it helps your audience.

3. Taking Action

• Before: Self-doubt about your body can cause you to procrastinate on important tasks, such as launching your products, running promotions, or making decisions that move your business forward.

• After: With self-acceptance, you feel more confident pushing forward with creating and promoting services. You overcome hesitation, take consistent action, and make strides in your business.

• Tips: Break big tasks into smaller, manageable steps. Celebrate each accomplishment, no matter how small, to build momentum. Surround yourself with supportive peers or mentors who encourage you to take action.

4. Pricing

• Before: Not liking your body contributes to imposter syndrome. You feel unworthy of success and hesitate to claim your ‘space’ in your industry.

• After: Accepting yourself means embracing your worth, which allows you to step into your role as a leader and expert in your field. You confidently charge what you're worth, own your expertise, and achieve your goals without self-doubt.

• Tips: Write down your achievements and reflect on the value you provide to clients. Practise saying your prices confidently in a mirror or with a friend. Remember that pricing reflects your expertise, not your appearance.

5. Fear of Judgement

• Before: Worrying about others' judgement based on your appearance stops you from promoting yourself and your business.

• After: Accepting your body helps you let go of judgement, freeing you to share your message and offerings without fear. You become more visible, and ideal clients can actually find you!

• Tips: Shift your focus to your audience’s needs—what problems you solve for them. Reframe judgement as proof that you’re reaching people, and remind yourself that not everyone’s opinion matters.

6. Opportunities & Growth

• Before: Fear of how you look holds you back from seizing high-visibility opportunities, such as speaking at events, hosting workshops, or collaborating with bigger brands.

• After: Accepting your body makes you feel empowered to say "yes" to opportunities. You embrace public speaking, media appearances, and collaborations, significantly growing your business and expanding your reach.

• Tips: Start by saying “yes” to smaller opportunities to build your confidence. Seek out a mentor who can guide and encourage you to take bigger steps. Focus on the long-term benefits of these opportunities.

7. Valuing Yourself & Your Offerings

• Before: When you don’t like your body, you may undervalue your skills and expertise. This can lead to underpricing your services or struggling with the belief that you're not deserving of success.

• After: Accepting your body boosts your sense of worth, which translates into valuing your products or services more. You confidently charge what you're worth and attract clients who see your value.

• Tips: Write a list of testimonials or positive feedback from clients. Remind yourself of the impact your work has on others. Practise communicating your value in your marketing materials and conversations.

8. Brand Messaging & Authenticity

• Before: If you’re self-conscious about your body, it can impact the authenticity of your brand messaging. Clients are drawn to people who are real, and if you’re hiding your true self, your brand may not resonate.

• After: Accepting your body allows you to express your true self authentically in your branding and communications. You book that photoshoot, and your audience feels a stronger connection to you, increasing trust and loyalty.

• Tips: Focus on your story and why you started your business—it’s your unique journey that resonates with clients. Invest in a brand photoshoot where you feel your best, and let your personality shine in your messaging.

The Bottom Line

Accepting your body isn't just about feeling better—it’s about unlocking the full potential of who you are and what your business can achieve. When you feel comfortable in your own skin, you show up in a way that inspires confidence, builds trust, and attracts the opportunities and clients that are perfect for you. Transform your body image, and you’ll see your business transform too!

Don’t Let Your Hang-Ups Hold You Back

Running a business will challenge you in ways you never expect, but it’s also an incredible opportunity to grow—not just as a professional but as a person.

If you’re struggling with insecurities about your body or appearance, know this: you don’t have to let those fears hold you back. Whether it’s in your business, your relationships, or any other area of life, the way forward is through transforming the relationship you have with yourself.

When you love the skin you’re in, you show up differently. You radiate confidence, magnetism, and energy. You say yes to the opportunities that will grow your business and your life.

That’s exactly why I created my 6-week course, many years ago. I created the course I wish I could have had back in 2008:

Are you ready to totally transform the way you feel about your body?

In just 6 weeks, you’ll learn how to:

• Transform negative self-talk into positive, empowering thoughts

• Stop comparing yourself to others and embrace your unique beauty

• Take radical self-care and build a life full of confidence and authenticity

• Make peace with your reflection and feel comfortable in your own skin

• Show up confidently in your business and life, no matter your shape or size

• Finally embrace your body, wear what you love, and pursue your dreams without fear of judgment

What’s Included:

• 6 transformative modules

• Audio training, EFT videos, and additional resources

• Workbooks and step-by-step guides

Invest in yourself today – Just £27 (On sale from £97)
This is your chance to stop letting your body image hold you back. Start the transformation now and unlock the confidence to live life and run your business on your own terms.
Ready to change?

Here's to your success - your style!

Emma x

P.S. If you’d love support to no longer let how you feel about your body hold you back, check out this course! It’s currently on sale for just £27 and can seriously change you life AND business!

7 Step Guide to Overcome Imposter Syndrome and Thrive in Your Business

Breaking Through Imposter Syndrome: A Guide for Female Business Owners

Have you ever felt like you’re “faking it” in your business, even when you’re achieving success? Do you worry that one day someone will find out you’re not as capable as you seem? If so, you’re not alone.

Imposter syndrome—feeling unworthy of your success or doubting your abilities—is something that many female business owners experience (men do too I’m sure but I’ve spent the last 15 years working with women).

The truth is, imposter syndrome can hold you back from stepping into your full potential, pricing your services confidently, and attracting the clients you deserve. But here’s the good news: You can break through it and own your success with confidence.

In this guide, we’ll explore what imposter syndrome is, why it happens, and the strategies you can use to overcome it and thrive as a female entrepreneur.

What Is Imposter Syndrome?

Imposter syndrome is that nagging feeling of self-doubt, where you believe you don’t deserve your success, even when there’s clear evidence of your skills and achievements. You may think:

• “I’m not qualified enough to be doing this.”

• “I just got lucky.”

• “What if my clients realise I don’t know what I’m doing?”

While these thoughts may feel real, they’re just stories we tell ourselves. Research shows that 70% of people experience imposter syndrome at some point in their lives—especially high-achievers, entrepreneurs, and women.

Why Female Business Owners Experience Imposter Syndrome

Women in business often face unique challenges that can fuel imposter syndrome:

1. Perfectionism: You feel like you need to be “flawless” to be worthy of success.

2. Comparison: You compare yourself to others on social media or in your industry.

3. Societal Expectations: Women have historically been told to “play small” or downplay their ambitions.

4. Stepping Outside Your Comfort Zone: Growing a business means taking risks, which can amplify self-doubt.

These factors can combine to make you question yourself, even when you’ve worked hard and earned your success.

7 Strategies to Break Through Imposter Syndrome

1. Acknowledge It

The first step to overcoming imposter syndrome is recognising it for what it is—just a pattern of thought, not a reflection of your reality. The next time you hear that inner voice saying you’re “not good enough,” stop and ask:

• “Is this thought based on fact or fear?”

• “What evidence do I have that proves I’m capable and qualified?”

Often, you’ll realise the voice is just fear trying to hold you back.

2. Reframe Negative Self-Talk

The way you speak to yourself matters. Turn self-doubt into self-compassion:

• Instead of “I don’t know enough,” say: “I’m learning, and I bring so much value already.”

• Instead of “I just got lucky,” say: “I worked hard for this, and I earned it.”

Write down 3-5 affirmations about your strengths and repeat them daily. Over time, positive self-talk can help silence the imposter voice.

3. Celebrate Your Wins—Big and Small

Imposter syndrome often causes us to minimise our accomplishments. Instead, celebrate your wins and track them regularly:

• Keep a “success journal” where you write down positive feedback, achievements, and milestones.

• Reflect on how far you’ve come since starting your business.

Seeing tangible proof of your success makes it harder for imposter syndrome to take hold.

4. Focus on the Impact You Make

When you doubt yourself, shift your focus to the people you help. Ask yourself:

• “How has my work made a positive impact on my clients or community?”

• “What transformations have my services created for others?”

TIP: Write down the answers to these questions and keep them to look at regularly. Print out a page with all of your testimonials and feedback from clients to remind yourself of the positive impact you're making. Revisit this when imposter syndrome creeps in—it’s a great way to reinforce your worth and value.

When you connect to the value you bring, it becomes easier to see yourself as the capable, inspiring business owner you truly are.

5. Do EFT/Tapping

Emotional Freedom Technique (EFT), or tapping, is a powerful way to release self-doubt and calm anxiety. By tapping on specific points on your body while acknowledging your feelings or speaking affirmations, you can reduce stress and reframe limiting beliefs.

EFT has been life-changing for me! Since training in it back in 2009, I’ve used it to transform my life and business—and I love helping clients do the same. It’s especially effective for overcoming imposter syndrome, clearing self-doubt, and embracing your worth.

Try this simple EFT tapping exercise:

1. Identify the limiting thought (e.g., “I’m not good enough to run this business”).

2. Tap gently on the following points while saying the thought out loud:

   • Side of your hand (karate chop point)

   • Top of your head

   • Inner eyebrows

   • Side of the eyes

   • Under the eyes

   • Under the nose

   • Chin

   • Collarbone

3. Reframe the thought as you tap again: “I am enough. I bring immense value to my clients.” You can tap through the points saying this statement too.

In just a few minutes, EFT can help you feel calmer, more grounded, and confident.

6. Surround Yourself with Supportive Women

Imposter syndrome thrives in isolation. Connect with other female entrepreneurs who can relate to your experiences and lift you up.

• Join business masterminds, networking groups, or mentorship programmes.

• Share your struggles openly and celebrate each other’s wins.

Being surrounded by women who are also pursuing big dreams reminds you that you’re not alone and helps normalise your journey.

7. Hire a Coach

Sometimes, breaking through imposter syndrome requires external support. Hiring a coach can be one of the most powerful ways to accelerate your growth and overcome self-doubt. A coach can help you:

• Identify and challenge limiting beliefs that are holding you back.

• Develop a clear strategy to move your business forward with confidence.

• Hold you accountable and remind you of your value when imposter syndrome creeps in.

A coach brings a fresh perspective, provides guidance, and empowers you to step into your full potential. Working with someone who believes in you—especially when you’re struggling to believe in yourself—can be incredibly transformative.

If you’re ready to break through imposter syndrome and step into your power as a female entrepreneur, I can coach you through this process. Book a free discovery call today, and let’s explore how we can work together to overcome your doubts and unlock your success.

You Deserve Success—Own It

Imposter syndrome doesn’t go away overnight, but with self-awareness and practice, you can quiet that voice of self-doubt. Remember:

• You are qualified.

• You are capable.

• You are worthy of every success you’ve achieved.

As a female business owner, you’re already proving to yourself and the world that you can do incredible things. So take a deep breath, own your expertise, and step forward with confidence—you’ve got this.

✨ What’s one success you’re celebrating today? Share it and let yourself own that moment!

Did this guide resonate with you? Bookmark it for those moments when imposter syndrome creeps in and remind yourself that you are unstoppable.

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Here's to your success - your style!

Emma x

P.S. If you’d love support to no longer let imposter syndrome hold you back, book your free discovery call now, and let’s chat about how I can help!

The Power of Manifesting Your Goals: How Ariana Grande's Dream of Playing Glinda Can Inspire Your Business Growth

Have you seen the new Wicked film yet? I watched it on Sunday night with my sister and niece and we LOVED IT!

There’s an incredible tweet doing the rounds that Ariana Grande posted 13 years ago.

This was the tweet from 2011:

“Loved seeing Wicked again... amazing production! Made me realize again how badly I want 2 play Glinda at some point in my life! #DreamRole.”

Fast forward to today, and Ariana is of course Glinda in the movie!

Talk about manifesting your dreams into reality!

So, what does this have to do with business?

Well, Ariana’s journey shows the power of knowing what you want, writing down your goal, and taking action.

By sharing her goal publicly, Ariana put her dreams out into the world. It wasn’t just wishful thinking—she worked hard, honed her craft, and seized every opportunity. This is a powerful lesson for all of us, especially when it comes to growing our businesses.

In this post, let’s dive into how writing your goals into existence can help you get clear, stay focused, and ultimately turn your business dreams into reality!

How can you apply this to your own business?

1. Know What You Want

Ariana had a clear vision of her dream role: Glinda. In your business, getting crystal clear about what you want is just as important. Want to attract more clients? Boost your sales? Launch that new service? Being specific about what you want makes it easier to take action and make it happen. Know the number of clients, income and how you want to feel running your business.

2. Write It Down

Writing down your goals makes them real. Ariana’s tweet wasn’t just a passing thought—it was her way of putting her dream out into the world. Whether you write your goals down in a notebook, or share them on social media, you’re creating a commitment. This simple act can make a huge difference in how seriously you take your goals.

3. EMBRACE THE FEELING THAT YOUR DESIRE IS ALREADY YOUR REALITY

Ariana has also publicly shared that playing Glinda was her dream role and that she’d “do anything” to bring it to life. It’s clear she invested significant time imagining what it would feel like to embody the character—before, during, and after writing that tweet. You can even find videos on YouTube of her singing the songs and sharing stories about meeting the original Broadway Glinda when she was just 8 years old. This is a beautiful example of how harnessing the power of your mind and deeply connecting with your vision can help you manifest your dreams into reality.

Make it a daily practice to see your ideal clients and business as if they’re already part of YOUR life.

Doing the mindset work to step into the feeling of already having achieved your goals is the key to manifestation results. When you align your thoughts, emotions, and actions with the reality you want to create, it enhances your focus, confidence, and belief in the possibility of success.

Here are three practical ways to implement this:

1. Visualisation Practice

Spend a few minutes each day vividly imagining yourself in the situation you desire. For example, picture yourself confidently running your business, engaging with happy clients, and celebrating milestones.

2. Affirmation Journaling

Write down your goals as if they’ve already come true. Use the present tense and include specific details. For instance:
“I am so grateful for my thriving business. My ideal clients reach out to me daily, and I love helping them achieve their goals. My work feels fulfilling and abundant.”

3. Embody the Feeling

Speak your desires out loud with conviction, as though you’re already living them. Additionally, incorporate actions into your day that reflect this reality—such as dressing for success, organising your workspace for growth, or networking as if your dreams are already materialised.

By consistently practicing this mindset, you’re rewiring your brain to align with the outcomes you desire. It’s not just about dreaming—it’s about feeling, believing, and taking intentional actions that bring your vision to life.

4. Take Action

This is where the magic happens. Ariana didn’t just tweet her dream and wait for it to come true. She worked hard, honed her craft, and seized every opportunity to get closer to her goal. In your business, once you’ve written down your goals, it’s time to take action. Whether it’s refining your marketing, reaching out to potential clients, or improving your services—every step gets you closer.

Just like Ariana’s tweet led her to her dream role, your goals can come to life when you speak them out loud, write them down, and take action to make them happen.

Ready to manifest your business dreams? Let’s get clear, write them down, and take action! ✨

Here's to your success - your style!

Emma x

P.S. My 21 Days to £5K Mindset course is designed to help you manifest more ideal clients and revenue. If you're ready to shift your mindset and start attracting the right opportunities, this course is for you! Check out the incredible testimonials from people who’ve transformed their businesses and are seeing real results

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If you’re looking for even more tips on growing your business this holiday season, don’t forget to sign up for my FREE Weekly Journal (click the button below).

How to Use Testimonials to Attract More Clients

Not-so-spoiler alert: Client testimonials are powerful, but if you’re not showcasing them and actively collecting feedback, you’re missing a huge opportunity to attract new clients. Don’t let your testimonials gather dust—use them strategically!

If you run a business (and I’m guess you do - or want to - since you’re reading this) then you’re probably always looking for ways to attract more clients and grow your business.

In this blog, I’m talking about one HUGE tool you probably already* have that can help—your existing clients. Yup, your clients can become your most powerful marketing tool when you leverage their testimonials the right way.

(*If you don’t have any paying clients yet because you’ve just started out, offer pro-bono services to a few clients in exchange for their honest feedback. It’s a great way to gain experience, build confidence, and gather testimonials for when you’re ready to start charging!)

Client testimonials aren’t just a nice add-on to your website or social media. They are proof that you can deliver the results your potential clients are looking for. When you use them well, they can really help you build trust, attract your ideal clients, and grow your business in a way that feels authentic and natural.

So, let’s talk about how to collect powerful client testimonials that will work for you. Here are my top tips for using testimonials to bring in more clients:

1. Ask for Feedback Regularly

The first step to getting amazing testimonials is simply asking for feedback regularly. But not just any feedback—ask for testimonials that focus on results. This way, potential clients can see exactly how you’ve helped others, and they’ll be more confident in hiring you.

I recommend getting feedback right after you’ve finished a service, while your client is still buzzing from the transformation or results. For example, if you’ve helped them revamp their wardrobe or created a signature look, ask them how they feel about the outcome.

Here’s a tip: Create a simple form (to send to your client) with a few key questions that will help them articulate their experience and results. The form should guide them to talk about the specific results they got, not just generic compliments like "Emma was so lovely to work with!" (Of course, we love to hear that, but it's not what will sell your services to future clients.)

Questions like:

• "What was your main challenge before working with me?"

• "What specific results have you seen since working with me?"

• "How do you feel about the changes or improvements we've made?"

• "Would you recommend my services to others? Why?"

This way, you’re making it easy for your clients to give you exactly the feedback you need to showcase the impact you’ve had on their lives or business.

2. Display Testimonials on Your Website and Social Media

Now that you’ve got some glowing testimonials, it’s time to show them off! Make sure your potential clients can easily see them when they visit your website and social media platforms. These testimonials are your secret weapon, so use them to build credibility and show others what you can do.

Here’s where to feature your testimonials:

• On your website: Create a “Client Testimonials” or “Success Stories” page where you can feature multiple reviews. This gives potential clients a place to go to see how you’ve helped others.

• On key service pages: Don’t just stick them on one page—embed them on your homepage, service pages, and even your contact page. When potential clients see that others have had great experiences, it’ll make them more likely to book.

• On social media: Share testimonials on your social platforms regularly. You could feature them in stories, as posts, or even in a highlight reel on Instagram. Don’t forget to add visuals, like photos or before-and-after shots, to give your posts more impact. Visual transformations (especially if you’re a Personal Stylist, Yoga Teacher or Makeup Artist) will sell your services faster than anything you could ever write or say!!

• Consider video testimonials: If possible, ask your clients to record a short video testimonial. People love seeing and hearing real experiences, and video testimonials tend to feel more personal and authentic. Plus, they’re super shareable!

3. Encourage Clients to Leave Online Reviews

In addition to collecting testimonials directly from your clients, it’s also a great idea to encourage them to leave reviews on third-party sites like Google, Yelp, or Facebook. These reviews are gold when it comes to attracting new clients because they’re public and visible to a wider audience.

Here’s how to make it easy for your clients to leave a review:

• Provide direct links: Don’t just ask for a review—make it as easy as possible by sending a direct link to the review page or guiding them through the process.

• Ask at the right time: Timing matters! After you’ve completed a service and your client is excited about the results, ask if they would be willing to leave a review. This is the perfect moment when they’re feeling positive about your work.

• Offer a small incentive: If it fits your business model, offer a small thank-you gift (like a discount on a future service) for clients who take the time to leave a review.

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I don’t know about you, but I wouldn’t even buy a book these day without reading the reviews first—what if it’s one of those that’s all hype and no substance? Your potential clients are probably the same. So make sure they have some juicy testimonials to browse through before they hit ‘buy now’.

Here's to your success - your style!

Emma x

P.S. Want more tips on how to attract your ideal clients and grow a business you love? Sign up for my weekly newsletter! I share exclusive marketing insights, manifestation strategies, and practical advice specifically for service-based business owners. Join me and start building the business of your dreams!

Ho Ho How to Boost Your Gift Voucher Sales This December!

Sorry about the cheesy title - I couldn’t resist it.

Can you feel the holiday buzz in the air? 🎄✨

December is almost here, and if you’re like me, you’re ready to make the most of it—especially when it comes to gift vouchers!

When I was a Personal Stylist, gift vouchers were a large source of income for me—especially in December, when women stopped buying styling sessions for themselves, but I still wanted to make sales.

I used to create gift bags with a personalised card, shredded paper - all in my branding colours of course - and a cute shoe & handbag chocolate set. And yes I charged more for this option!

(I’ll never forget one year when I was driving around in the snow on the 21st of December, delivering gift bags. My mum came along with me because she was worried about me driving alone in those snowy conditions. Aww, thanks Mum!)

Seriously, gift vouchers are one of the easiest ways to bring in extra cash and attract new customers during the holiday rush, and they make the perfect gift for those last-minute shoppers (we all know one!).

That's why I always tell my clients not to underestimate the power of marketing gift vouchers and the results they can bring to your business.

So, how do you get more of those gift voucher sales this season? Let’s dive into some super simple ways to make your gift vouchers the gift people want to give this holiday season!

1. Make Your Gift Vouchers Irresistible

When you’re promoting gift vouchers, they need to feel like the perfect gift—and there’s no better time to make them feel extra special than during the holidays. So, let’s add a little magic, shall we?

Here’s how:

• Add Extra Value: Consider offering a bonus when someone buys a voucher. For example, if they buy a £50 gift voucher, maybe you throw in an extra £5 or £10, just to sweeten the deal. People love getting more for their money!

• Free Gift Wrapping: Who doesn’t love a beautifully wrapped gift? Offer gift wrapping (or cute digital wrapping for e-vouchers!) to make the gifting process super easy and festive.

• Limited-Time Offers: Create urgency by offering a special deal for early holiday shoppers—like a discount on vouchers for a limited time, or bonus value if they buy before a certain date.

Tip: Highlight the countdown to Christmas with a little “Last Chance!” message or limited-time offer. This will get people moving and buying those vouchers!

2. Shout About It Everywhere

You’ve got an awesome product (your gift vouchers), so let’s make sure everyone knows it. You can’t just stick them on your website and hope for the best—no, no, we need to shout from the rooftops (in a friendly way, of course!).

Here’s where to shout:

• Email Your List: Send a fun, festive email to your existing customers with an exclusive offer on gift vouchers. Use a catchy subject like, “Give the Gift of [Your Business] + Get an Extra Treat!” to get them clicking.

• Social Media Love: Get creative with your posts—show off those beautiful vouchers in a post or story, and don’t forget to use fun holiday hashtags! Share how easy and thoughtful they are to give as gifts.

• Website Banners: Make sure your website is geared up for the holidays, too! A bright and cheerful banner on your homepage saying, “The Perfect Gift is a Click Away” will catch people’s attention.

Tip: Make sure you include clear calls to action—like “Get Your Gift Voucher Now” or “Shop Holiday Gift Vouchers.” Keep it simple and easy for people to take action.

3. Get Your Customers Spreading the Word

Your loyal customers are your best advocates, so why not make it easy for them to spread the word about your gift vouchers? By offering a referral program, you can turn your existing customers into ambassadors for your business.

Here’s an idea to get you started:

“Refer a friend to buy a gift voucher, and get a discount on your next purchase when they make a purchase!”

Or, try: “Buy a gift voucher for a friend, and both of you get a little bonus!”

It’s a win-win situation—your current customers get a reward, and you gain new customers who are already familiar with your business (thanks to that glowing recommendation!). This is a simple and effective way to get more people talking about your gift vouchers without having to do all the heavy lifting yourself.

4. Offer Both Digital and Physical Options

We’re all about giving your customers options. Some people want a quick, digital voucher they can email to a friend or family member last-minute. Sooo many of the gift vouchers I sold when I was a Personal Stylist were bought by people (many men but not sure I’m meant to say that!!?) looking for a last-minute gift for their partner or mother.

Others want to give a physical, nicely wrapped voucher they can hand over in person.

By offering both, you’re covering all your bases!

• Digital Vouchers: Make them easy to purchase and deliver—instant download or emailed right away. Perfect for those “Oh no, I forgot to buy a gift!” moments.

• Physical Vouchers: If you offer physical vouchers, consider putting them in a cute, branded envelope or adding a little holiday flair to the packaging. It’ll make them feel more thoughtful and personal.

Bonus Tip: Consider offering an express option for last-minute physical vouchers, so customers can swing by and grab them if they’re in a pinch. Perfect for procrastinators (and we all know there are plenty of those!).

5. Make It Personal

We all love personalised gifts, right? So why not add a personal touch to your vouchers? You can allow customers to:

• Write a custom message on their voucher (whether it's digital or physical) so it feels more thoughtful and unique.

• Offer bundles with a product or service included to make the gift more complete. For example, if you’re a coach, pair a gift voucher with a free mini session or extra resources to make the gift extra special.

Personalisation Tip: The more your gift vouchers feel like a personalised experience rather than a generic “I didn’t know what to get you” gift, the more likely your customers will be to buy them!

6. Appeal to the Last-Minute Shoppers

Let’s be honest: there will always be people who put off their shopping until the very last minute. But lucky for you, that’s where gift vouchers shine!

Promote the fact that your vouchers are perfect for those who wait until the last minute. Highlight how easy it is to get one quickly, whether it’s by email or instant download. Make it clear that your gift vouchers are a stress-free solution to holiday gifting.

Tip: Run a little “Last-Minute Gift? No Problem!” campaign the week before Christmas to encourage those final shoppers to grab their vouchers without the stress.

WRAPPING IT UP…

There you have it—your quick guide to boosting your gift voucher sales this December! It’s all about making your vouchers irresistible, promoting them everywhere, and giving your customers an easy, personalised way to give your business as a gift. The holidays are the perfect time to showcase the value of what you offer, and with a little holiday magic, you’ll have those gift vouchers flying off the shelves.

Let’s make this holiday season one to remember!

Here's to your success - your style!

Emma x

P.S. Don’t forget—gift vouchers aren’t just for Christmas! They make a great gift for birthdays, special occasions, or just as a treat. Keep promoting them all year round to keep that steady flow of sales coming in. And if you need any help making your vouchers extra irresistible this holiday season, you know where to find me! 🎁✨

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If you’re looking for even more tips on growing your business this holiday season, don’t forget to sign up for my FREE Weekly Journal (click the button below).

End 2024 with a Bang: How to Finish the Year Strong in Your Business!

Can you believe we’re already almost at the end of November?

The holiday season is creeping up, and things might feel like they’re speeding up faster than you can keep up!

But before we dive into the whirlwind of December, let’s take a moment to talk about how we can stay consistent, finish the year strong, and keep building our dream businesses with intention.

I’ve got a few strategies that I’m using to make the most of the final stretch of 2024, and I want to share them with you so you can stay on track too!

1. Keep Your Marketing Consistent

Just because the holidays are coming doesn’t mean you can go quiet on your audience. Now more than ever, you need to stay visible and consistent so you’re top of mind when your audience is ready to buy - especially during those key end-of-year moments.

Take this time to plan your content for the month.You don’t need to go overboard with complicated campaigns—keep it simple and purposeful. Think about how you can serve your audience right now: provide value, share gratitude, or tease some holiday offers coming their way.

Tip: Lean into the season! November is the perfect time to connect with your audience through thank-you messages, behind-the-scenes glimpses, or sneak peeks of what’s to come. Authenticity always wins!

2. Embrace Gratitude in Your Messaging

November is the month of gratitude, and this is a fantastic opportunity to show your audience how much you appreciate them. Reflect on the support you've received this year and make sure to share that appreciation.

Send a heartfelt email to your list, thank your followers on social media, or even run a small giveaway to show your gratitude. It’s all about those little gestures that make your audience feel special and more connected to you.

Tip: A simple thank-you note or a special discount* goes a long way. When you show genuine appreciation, you’ll build trust and loyalty with your audience.

(*Read this >> blog post here << if you want to offer something but you don’t want to discount!)

3. Focus on What Matters Most

It can be easy to feel like there’s too much to do as we get closer to the end of the year. But here’s the secret—you don’t have to finish 2024 with a never-ending to-do list. Focus on a few key tasks that will have the biggest impact on your business.

Are there promotions or offers (read this >> blog << for 16 different offer ideas you can use at any time of the year - not just Black Friday) you can prepare for the holidays? Is there a piece of content or strategy you’ve been putting off that would help you close out the year strong? Use this time to get organised and set yourself up for success in December.

Action Step: Block out some time this week to review your marketing efforts and determine what’s really working. Focus on the areas that will give you the biggest bang for your buck and position yourself for a successful New Year.

4. Celebrate Your Wins and Keep Your Vision Alive

As we approach the end of the year, it’s so easy to get caught up in everything still left to do. But hey, let’s take a moment to pause and reflect on how far you’ve come in 2024!

Celebrate those wins, big or small. Did you launch something new? Did you hit a milestone? Take a moment to acknowledge your accomplishments and give yourself credit for all the progress you’ve made this year!

Mindset Shift: Instead of focusing on what’s still left to do, shift your mindset to everything you’ve already achieved. This positive shift will give you the energy and inspiration to finish the year strong and head into 2025 with excitement!

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So, how are you feeling about the rest of 2024? Use these strategies to stay focused, authentic, and productive as we head into the final month of the year. You’ve already achieved so much—now it’s time to finish strong and set yourself up for an even more successful 2025!

And hey, if you want even more insights like this, be sure to sign up for my FREE Weekly Journal!

Sign up here: CLICK TO GET MY WEEKLY EMAIL

You’ve got this. Let’s finish the year strong together! 💪✨

Here's to your success - your style!

Emma x

P.S. I’d love to hear from you—what’s one thing you’re focusing on in your business to finish the year strong? Drop a comment below and let me know how you’re staying consistent and setting yourself up for success! Let’s keep this conversation going. 💬👇

10 Ways to Use Colour to Manifest Your Business Goals Faster (And the Science Behind It)

I’m taking us back to where my entrepreneurial journey all began: COLOUR.

(If you didn’t know, my business started in 2008 with Colour Analysis training, and it’s been a powerful foundation ever since.)

In this post, I’m diving into the fascinating world of colour—exploring both the science and manifestation principles behind colour psychology.

Did you know the right colours can not only enhance your appearance and how others perceive you, but they can also help you attract clients, stay focused, and propel your success?

Colour is so much more than just a visual element—it’s a potent manifestation tool. It can align your energy, shift your mood, and inspire action.

By intentionally choosing colours that align with our goals, we can tap into their energy to boost productivity, draw in clients, and elevate business success.

Keep reading for ten powerful ways to use colour to support your goals, blending practical strategies with the science and manifestation insights behind each colour's impact.

1. Manifest Confidence and Energy with Red

Red is a high-energy colour associated with power, confidence, and boldness. Red increases physical energy and mental alertness, which can boost the confidence needed to take action toward business goals.

How to use red to manifest your business goals: Wear red when preparing for important meetings or client calls to manifest confidence. Include red accents in your workspace to set an intention for strong decision-making and quick, energetic action in your work.

2. Channel Focus and Clarity with Blue

Blue promotes calmness, focus, and trust—qualities essential for staying clear and grounded in your vision. Studies show that blue environments improve concentration, while in the realm of manifestation, blue is thought to open communication channels and support creative, productive thinking.

How to use blue to manifest your business goals: Use blue when creating long-term plans or working through complex projects. Try a blue notebook for brainstorming ideas, or wear blue when networking to attract trustworthy, long-term business relationships.

3. Use Yellow to Inspire Optimism and Creativity

Yellow is a colour of positivity and joy, often linked to creativity and mental clarity. It’s believed that yellow can lift your energy, helping you stay upbeat when facing challenges. This burst of light energy is great for setting manifestations in motion by elevating your mood.

How to use yellow to manifest your business goals: Incorporate yellow when brainstorming or envisioning future success. Use a yellow desk accessory or wardrobe piece to bring light and optimism to your day, helping you manifest creativity and a positive mindset.

4. Green for Financial Growth and Balance

Green symbolises abundance, balance, and growth. It’s widely associated with wealth and prosperity, and it can attract opportunities for financial growth while also keeping you grounded and balanced as you manifest success in your business.

How to use green to manifest your business goals: Add green plants to your workspace to represent continuous growth and abundance. Wear green accessories when setting financial intentions or working on tasks related to prosperity to reinforce a steady and abundant mindset.

5. Purple to Elevate Your Ambition and Attract High-Value Clients

Purple is associated with luxury, ambition, and wisdom. It symbolises high aspirations and attracts high-energy success. Manifestation with purple can help align you with clients who value your expertise and are willing to invest in your services.

How to use purple to manifest your business goals: Use a purple notebook (or post-its) when setting goals for growth in your business, or wear purple for presentations to inspire confidence and attract high-calibre clients who respect and value your skills.

6. Spark Enthusiasm and Motivation with Orange

Orange combines the energy of red with the optimism of yellow, creating a colour that’s enthusiastic and motivating. Orange is ideal for manifesting a strong drive and motivation, pushing you forward in your business with energy and joy.

How to use orange to manifest your business goals: Use orange when setting daily intentions to infuse enthusiasm into your workflow. Try wearing orange or incorporating orange accents in your workspace to keep motivation high, especially when tackling a big goal.

7. Project Authority and Professionalism with Black

Black is a colour of power, sophistication, and professionalism. Black is grounding, which can help you manifest confidence and authority in your field, attracting clients who see you as a leader and expert.

How to use black to manifest your business goals: Incorporate black when you want to feel strong and authoritative. Whether it’s a sleek black outfit  (or part of your outfit if it doesn’t suit you) for client meetings or a black journal for important business notes. Black reinforces your role as a professional and builds trust with potential clients.

8. Pink for Compassionate, Heart-Cantered Business Growth

Pink is a colour of love, compassion, and warmth. For personal stylists, coaches, and those in service-based businesses, pink can help you manifest connections with clients who value warmth and positive energy in your services.

How to use pink to manifest your business goals: Wear pink or add pink accents when making videos for social media etc to attract clients who value a caring, client-cantered approach. Pink can help open your heart and mind, making it easier to manifest meaningful connections.

9. White for Fresh Starts and Clarity in Vision

White symbolises purity, clarity, and fresh beginnings. If you’re looking to manifest clarity and new opportunities in your business, white can help keep your vision clear, free of distractions and stress.

How to use white to manifest your business goals: Use white for visual reminders of your goals—perhaps a white vision board or a clean, white desk setup.

10. Gold for Prosperity and High-Level Success

Gold symbolises wealth, prosperity, and achievement. Manifesting with gold can help you focus on your high-value goals, attracting not only financial success but also a sense of accomplishment and recognition for your hard work.

How to use gold to manifest your business goals: Use gold accents or jewellery when setting financial intentions or visualising success in your business. Gold is a powerful reminder to think big, helping you stay focused on high-level goals that bring prosperity. I even painted a wall in my office gold!!

The Science and Manifestation Behind Colour and Goal Achievement

Colour impacts us both scientifically and energetically. Research shows that different colours can influence our emotions, productivity, and even physical responses. In the world of manifestation, colours are used as tools to align personal energy with specific goals:

• Energy Elevation: Colours like yellow and orange release serotonin, increasing positivity and motivation.

• Increased Confidence: Colours like red and black can boost heart rate and feelings of power, preparing you for goal-oriented action.

• Stress Relief: Cool colours like blue and green reduce stress, helping you maintain focus and calmness.

These effects, combined with manifestation practices, make colour a fun and invaluable tool for attracting your goals. When you choose colours that align with the intentions you want to manifest, you’re creating an environment that supports those outcomes, keeping you inspired and on track.

Practical Ways to Manifest with Colour in Your Business

1. Intentional Wardrobe Choices: Choose colours that represent your intentions for the day, whether it’s confidence, creativity, or balance. Use the colour tips above to know which colour/s to pick.

2. Workspace Design: Incorporate goal-aligned colours into your workspace to keep your intentions front and centre.

3. Colour-Coded Vision Boards: Next time you create a vision board use colours that represent each goal (new blog post on this specifically coming soon! You know I love a vision board ;-)).

4. Journals and Visual Reminders: Choose journals, notebooks and post-its in your focus colours to keep you motivated.

5. Use Coloured Ink: Next time you’re ‘Writing As If’ in your journal, pick a colour that’s aligned with the goal/manifestation you’re writing about.

Not only do I believe everyone should have “their colours done” to discover what suits them best, but it's also clear that colour goes far beyond mere appearance—it's a powerful (and hugely overlooked) tool that can influence our energy and help us manifest our goals.

Colour can be an intentional and practical way to stay aligned with your business goals, helping you manifest success, attract ideal clients, and keep focused on what truly matters.

So…let me know in the comments below, which colours are you going to bring into your life and business this week?

Here's to your success - your style!

Emma x

P.S. Want help manifesting more into your life and business? Check out my self-study courses designed to do just that.

16 Creative Ideas for Black Friday Sales That Don’t Involve Discounting Your Prices

(Note: You can apply these offers to your business at any time of the year!!)

Black Friday is like Marmite: you either love it or hate it. As a service-based business, it can bring a unique kind of pressure. Unlike product-based brands that can lean on sales and discounts, our value is often rooted in time, expertise, and the one-on-one experience we bring to clients.

So how can you capture that Black Friday excitement (and jump on that sales-boosting bandwagon) without cutting into your prices and worth?

The answer: create offers that add value, inspire client loyalty, and make your services irresistible—without having to discount a penny (or cent for those across the pond).

Ready to create an offer that’s both impactful and profitable? Here are 16 innovative ideas to help you boost sales AND give your clients that special, can't-miss experience they're looking for this Black Friday (29th Nov 2024).

1. “Supersize” Your Service

Add a special bonus, like an extra 15-30 minutes or a bonus session, for anyone booking a standard package during Black Friday. Think of it as a limited-time “thank you” that adds value without devaluing your main offering.

2. Mini or "Lite" Versions of Services

Create smaller, more affordable versions of main services (e.g., half-hour consultations, single-problem solutions). Perfect for clients curious about your work who aren’t ready to fully commit yet. Hopefully they’ll love what you do so much that they’ll then want to upgrade.

3. Exclusive Add-On

Offer a limited-edition add-on that clients can only access during this sale. If you’re a stylist, this might be a personalised shopping guide; for coaches, perhaps an exclusive workbook or resource.

4. Extended Payment Plans

Help clients who want to commit to a high-ticket service by offering an extended payment plan. This way, they can join without feeling stretched by upfront costs.

5. Gift with Purchase

Add a little something extra with purchases over a certain amount. It could be a personalised notebook, a printable guide, or even a small gift that aligns with your service (I used to gift chocolate handbag and shoes set, when I was a stylist).

6. “Pre-Book and Save”

Let clients book sessions they’ll use in the new year, securing a spot in advance. This offer is ideal for regulars or anyone planning ahead.

7. Customised Experience

Create a bespoke package tailored to a client’s specific goals. Think seasonal wardrobe curation if you’re a stylist, or a business blueprint session for coaches.

8. Limited-Time Service

Offer a service that you don’t normally provide—like a workshop, small group session, or mini-course. The exclusivity and uniqueness are often irresistible!

9. Special Event Access

Host a special online event just for Black Friday clients, whether that’s a group coaching session, a training, or a live Q&A.

10. Early Bird Access to New Services

Launch a new service early for clients who book on Black Friday, giving them first access before it’s available to others.

11. Exclusive Masterclass

Host a masterclass on a popular topic, free for clients who book a package. It’s a powerful way to share your expertise while adding value.

12. Digital Download Bundle

Put together a bundle of digital resources, such as templates, checklists, or guides, to give as a freebie with service purchases.

13. Private Support Group Access

Give Black Friday clients exclusive access to a private online community or support group where they can connect and share resources.

14. Interactive Workbook or Journal

Send clients a workbook, journal, or checklist filled with prompts and exercises to guide them through your service.

15. Email or Chat Support

Offer a week of Q&A support via email or chat for clients who book on Black Friday, helping them make the most of their service.

16. Philanthropic Twist

Add a feel-good factor by donating a portion of sales to a charity or using a “buy one, give one” model. This approach lets clients feel like they’re contributing to a cause while investing in your service.

Final Tips for a Strong Black Friday Offer:

• Set Clear Boundaries: Define your deadlines and offer boundaries to keep demand high and expectations clear.

• Track Results: See what resonates most with clients so you can refine these offers for the future.

• Align with Your Brand: Keep all offers true to the value and quality of your services.

• Have fun! It’s your business…your rules. Don’t feel pressured into creating anything you don’t want to. This should feel fun!

Hopefully these creative, value-added Black Friday ideas, will attract clients who respect and value what you do—no discounts required!

I hope these ideas have got your creative juices flowing. Which one are you going to apply in your business?

Here's to your success - your style!

Emma x

P.S. Want help coming up with your own unique offering for Black Friday (or any other day of the year?) Contact me for private coaching opportunities. I offer everything from Power Hour sessions to long-term coaching. I'd love to help you!

Embrace October Therapy in Your Business: A Guide to Renewal and Growth

Hey there, lovely soul! 🍂 As we dive into the beautiful month of October, I can’t help but feel a shift in energy. The air is crisp, the leaves are changing, and it’s the perfect time to reflect and renew—not just in our personal lives, but in our businesses too!

Welcome to October Therapy—a chance to take a step back, recalibrate, and set ourselves up for success as we close out the year.

So what is October Therapy? It’s a term coined to describe a personal and often therapeutic focus on self-care, renewal, and grounding during the month of October. As autumn brings cooler weather, shorter days, and a shift in nature, October Therapy is a way of embracing this seasonal transition to promote mental and emotional well-being. Many people find it helpful to use this time of year for activities that promote relaxation, creativity, and reflection, making it a time to reset before the hustle of the holiday season.

Let’s explore how you can apply the principles of October Therapy in your small business, turning this season of change into a powerful opportunity for growth and transformation.

1. Reflect on Your Year So Far

Before we can move forward, we need to take a moment to look back. Grab your journal and jot down your accomplishments and challenges from the past nine months. What goals did you smash? Where did you struggle? This reflection isn’t just about acknowledging the highs; it’s also about understanding what didn’t go as planned and how you can pivot.

Tip:

Create a gratitude list of what you’re thankful for in your business. This can help shift your mindset and inspire you as you plan for the future! I often ask my coaching clients to write a list of 100 things they’re grateful for I their business - it’s a game-changer for shifting your mindset and attracting in more clients.

2. Set Intentions for the Final Quarter

October marks the beginning of the final quarter of the year. This is your time to shine! Use the insights gained from your reflections to set clear intentions for the next three months. What do you want to achieve by the end of the year? Whether it’s launching a new service, reaching a sales target, or improving your client relationships, having defined goals will keep you focused and motivated.

Action Step:

Write down three specific goals you want to accomplish by December 31st. Keep them visible as a daily reminder of what you’re working towards!

3. PrioritiSe Self-Care

As small business owners, we often wear multiple hats, which can lead to burnout. October is the perfect time to check in on your well-being. Prioritise self-care this month by incorporating activities that rejuvenate you. Whether it’s a cosy reading session with a warm cup of tea or a brisk walk in the autumn leaves, find what nourishes your soul.

Self-Care Ideas:

• Schedule a ‘me day’ for creative brainstorming.

• Take a break during your workweek to indulge in a favourite hobby.

• Set boundaries to ensure you’re not overworking yourself.

4. Strengthen Client Relationships

Now is the time to reconnect with your clients! Show your appreciation for their support by reaching out with personalised messages or small tokens of gratitude. October is also a great month to ask for feedback. What do your clients love? What could be improved? Their insights will help you refine your services and enhance their experience.

Engagement Tip:

Host a fun online gathering or a mini-event to show appreciation. It’s a great way to connect and create community!

5. Embrace Creativity and Innovation

With the changing season, let’s bring fresh ideas into your business! October is all about innovation. Consider hosting brainstorming sessions or diving into a passion project that you’ve been putting off. Allow your creativity to flow—whether that means redesigning your marketing materials, launching a new service, or collaborating with other creatives in your field.

Creative Activity:

Set aside dedicated time each week to brainstorm and experiment with new ideas. Don’t be afraid to think outside the box!

6. Connect with Nature

Nature has an incredible way of grounding us. As the leaves change colour, take a moment to connect with the season. Consider working outside, visiting a local park, or simply enjoying the beauty of the changing landscape. This connection can spark new ideas and help clear your mind.

Nature Break:

Plan a short walk each day, allowing yourself to soak in the beauty of fall. Take your notebook with you to jot down any ideas that come to mind!

7. Invest in Your Growth

October is a fantastic time to invest in yourself and your business. Whether it’s enrolling in a course, attending a workshop, or reading a book that inspires you, prioritise your growth this month. The more you learn, the more you can bring back to your business!

Learning Goal:

Set a goal to read one business-related book or complete an online course this month. Share your insights with your community!

So, there you have it! Embracing October Therapy in your small business can lead to powerful transformations and renewed energy. By reflecting on your journey, setting intentions, nurturing client relationships, and prioritising self-care, you can create a thriving environment that sets you up for success.

Remember, it’s all about aligning your actions with your goals and allowing the magic of October to guide you. Let’s make this month a turning point in our journeys—together!

What are you excited to focus on this October? Share your thoughts in the comments below! 🍁✨

Here's to your success - your style!

Emma x

P.S. Want help growing your business and confidence? Contact me for private coaching opportunities. I'd love to help you!

14 Ways Having A Niche Helps You Grow Your Personal Styling Business

Hey Stylist! So you’re looking to grow your business?

I’d start by really getting clear on your niche (and then your Ideal Client after that).

What exactly is a niche and why do I recommend you have one?

A business niche is a specialised area that your business focuses on.

You become known as the stylist who specialises in that area, for example: plus size or corporate women.

It means you can serve this niche audience and also ensures that their specific wants and needs are met.

Having a niche means you become the first port of call for these seeking a stylist in that niche!

Here are 14 ways that having a niche can help you grow a profitable styling (or any other) business.

1) Attract Your Ideal Clients

By focusing on a specific demographic or style, you naturally attract clients who resonate with your niche, making it easier to build strong relationships and loyalty.

2) Improve your SEO

Having a niche can significantly improve your SEO (Search Engine Optimisation) because it allows you to focus on highly specific, targeted keywords and content that are more relevant to a defined audience.

3) Increase your press opportunities

Having a niche makes you more attractive to the press by positioning you as an expert with unique insights, offering story angles that are relevant to specific audiences, and allowing for tailored pitches that stand out to journalists

4) Increase Word-of-Mouth Referrals

Satisfied clients from a well-defined niche are more likely to refer you to others with similar needs, helping you grow through targeted recommendations. Having a niche creates a strong identity and reputation, making it easier for clients and others to refer you because they know exactly what you do, who you help, and why you’re the best fit for a particular problem or need.

5) Create Content Much More Easily

Having a niche helps you create content much more easily because it gives you a clear focus and direction for your content creation. Having a niche simplifies content creation by giving you a focused audience, specific pain points to address, and clear topics to cover. It reduces the need for extensive research, keeps your messaging consistent, and allows you to create valuable, targeted content quickly and efficientlY.

6) Stand Out from Competitors

A niche allows you to differentiate yourself in a crowded market, making it easier for clients to recogniSe your unique value and expertise.

7) Become KNOWN AS AN an Expert

Having a a niche helps you become an expert by allowing you to develop in-depth knowledge, focus on a specific audience, deliver higher-quality work, and consistently position yourself as an authority in that field. Over time, this specialisation builds your credibility, skills, and reputation, helping you stand out as a trusted expert.

8) Refined Marketing Strategy

With a clear niche, your marketing can be more focused and targeted, allowing you to tailor messages directly to your ideal clients and invest in more effective promotions.

9) Streamlined Services

A niche helps you create more defined and repeatable processes, making your business more efficient and reducing time spent on activities outside of your expertise.

10) Build a Stronger Brand Identity

Having a niche strengthens your brand identity by creating focus, clarity, and consistency in your messaging, visuals, and reputation. It allows you to connect more deeply with your audience, build brand loyalty, and position yourself as an expert, making your brand more memorable and impactful in a crowded marketplace

11) Higher Client Satisfaction

Focusing on a niche allows you to better understand your clients’ specific needs and preferences, resulting in higher satisfaction and repeat business.

12) Premium Pricing Potential

Being a specialist in a specific area allows you to charge premium rates, as clients often perceive niche expertise as more valuable and rare. Clients often see niche services as more valuable because they are specific, personalised, and delivered by an ‘expert’. When clients feel that they are receiving highly specialised solutions, they are more likely to be satisfied with the investment they made in your services.

13) Longevity in the Market

Having a niche helps ensure longevity in the market by allowing you to build a focused, loyal client base and establish a clear identity that sets you apart from others. When customers feel understood and receive personalised solutions, they are more inclined to stick with you long-term, helping sustain your business over time.

14) And last but not least…have more fun in your business!!

You choose a niche that you’re excited about. It should match your expertise and passion. It makes it easier but also FUN!! That is after all, why you chose to be a Stylist, right?

Have I convinced you OF HAVING A NICHE yet??? (wink)

WANT A LIST OF 33 POSSIBLE NICHE IDEAS AS A PERSONAL STYLIST?

Here's to your success - your style!

Emma x

P.S. Want help with any of this? I've done it, and you can do it too. Contact me for private coaching opportunities. I'd love to help you!

10 Effective Ways to Grow Your Personal Styling Business

The kids are back at school. It seems Autumn has unofficially begun already here in the UK 🍂. And I don’t know about you but September always has ‘new year’ vibes for me.

If you’re ready to regroup after the summer and focus on growing your business, I have shared 10 things you can focus on to bring in more of your ideal clients.

Read through the list and prioritise one to begin with and then come back and choose another, so you don’t get overwhelmed trying to do everything at once!

1) DEFINE YOUR NICHE & IDEAL CLIENT

Focus on a specific target market—whether it’s corporate professionals, brides, plus-size, business owners or fashion-forward mums.

Specialising allows you to market yourself as an expert in that area.

2) Build a Strong Personal Brand

Make sure your social media, website, portfolio and personal image clearly communicate your values, expertise, personality, and style, so that others—especially potential clients—recognise and connect with your brand.

(If you are a Personal Stylist, YOU are your brand. People might follow you for your great tips but your clients will hire you based on how you look!)

3) Offer Packages

Create attractive packages for your Ideal Client’s needs so people aren’t just buying one-off sessions.

4) Offer Virtual Services

Expand your reach by offering virtual consultations. This opens up your business to clients outside of your local area and makes your services more accessible.

5) CONTENT MARKETING

Regularly post tips, client transformations, and behind-the-scenes content. This builds credibility and helps potential clients find you through content marketing.

Think about what your Ideal Clients are searching for online and create that content!

6) Create a Referral Program

Offer incentives like discounts, complimentary services or gift for clients who refer you to others.

Word-of-mouth is an incredibly powerful growth tool.

7) GROW & NUTURE YOUR EMAIL LIST

Create a freebie (lead magnet) that your Ideal Clients would love to hand their email address over for.

Then regularly email them to build relationships, trust, and eventually convert them into paying clients.

8) Host Workshops or Webinars

Organise in-person or virtual events to teach people how to improve their personal style (or whatever you help people with).

This positions you as an expert and can lead to new client bookings.

9) Network Events

Attend industry events, shows, and networking meet-ups to connect with potential clients and other professionals who could refer business to you.

10) Collaborate with OTHER Businesses*

Partner with local business: boutiques, salons, photographers, and makeup artists for cross-promotion etc. It’s a great way to get in front of new potential clients.

If you offer virtual services then the opportunities for this are endless.

(*This is exactly how I started my business as a Personal Stylist. You can find out exactly what I did through my ‘37 Ways To Get Paying Clients As A Personal Stylist’ masterclass)

Which of these are you going to focus on to grow your business? Let me know in the comments below.

Here's to your success - your style!

Emma x

P.S. Want help with any of this? I can help through 1:1 coaching or my self-paced courses. Click here to find out the different ways to work with me.

Contact to book a call to discuss how I can help you specifically.

60+ Blog Post Ideas for Personal Stylists

Hello lovely, 

So you're an Image Consultant/Personal Stylist? Great! I used to be one myself actually. 

• Do you know you need to be sharing your knowledge but feel terrified that you'll end up giving all your 'secret sauce' away and potential clients won't need to bother hiring you? 

Yep. Been there and done that!

• Or perhaps you want to write a blog but get stuck whenever you try to write a new post?

THEN YOU'RE IN THE RIGHT PLACE...

Keep reading and I'll explain why you mustn't be afraid of sharing your knowledge and give you over 60 fabulous ideas for blog posts and newsletters that every Image Consultant can use.

To be a success you need potential clients to KNOW that you are the go-to-woman when it comes to all things clothes and style related. DO NOT worry about giving away information for free! That’s the biggest mistake I see many entrepreneurs making when it comes to communicating with their 'tribe'. 

I know it sounds rather counter-intuitive but you should be happily writing ‘How To’ articles. I know lots of Image Consultants who hold back through fear of 'giving away too much of their knowledge' (that was me back in 2008!). But it doesn't work like that. Let's be honest, if they can buy a book on it or Google it then you shouldn't be afraid of writing about it!! 

Therefore, YOU and your blog/newsletter need to be a source of information. 

You need to show you are an expert in your field. 

I can assure you that your Ideal Clients will want YOU to do this work FOR them! That's why people hire Image Consultants and Personal Stylists. They want someone to tell them what to wear. They want someone to choose items for them to buy. They want to be told which colours suits them. They want an expert; someone to build their confidence and bring them out of their comfort zone. And that someone is YOU!

Yes you may inspire some to have a go and do it for themselves but they wouldn’t have been hiring you anyway, right?!

To help you along the way I have created a list of over 60 Blog Posts Ideas for Image Consultants and Personal Stylists.

Enter your name and email address for instant access...

Emma xx

4 MARKETING MISTAKES TO AVOID IF YOU WANT TO GROW YOUR BUSINESS

I’m never too embarrassed to admit and share the mistakes I made when I started my business.

I’m on a mission to help as many women as possible to attract your dream clients into your business so you can quit your soul-sucking (or was that just mine?) 9-5 and actually get paid to do the work you LOVE.

I was totally clueless when I started my business 16 years ago, and if I’d understood these key components, not only would I have saved HUNDREDS of hours but I’d have brought in way more money, for sure!

Okay, so what were the 4 main marketing mistakes I made way back in 2008 that stopped me growing my business?

Let’s dive right in…

1) NOT EXPLAINING MY SERVICES IN A WAY THAT GOT PEOPLE BUYING

When I wrote the copy for my website and marketing materials, I didn’t take into account how and why people buy.

So I didn’t effectively explain how it could help a potential client (in a way that they actually cared about)!

I wrote things like, ‘A colour consultation helps even out your skin-tone and makes your eyes pop’!.

And I just talked about what happened in each consultation rather than the transformation someone gets!

IT’S SO IMPORTANT TO MAKE IT CLEAR WHAT THE ACTUAL BENEFITS OF WORKING WITH YOU ARE - AND IN A WAY THAT MATTERS TO YOUR IDEAL CLIENT!

2) Not sharing my story

A lot of people tend to think Personal Stylists are just for the rich and famous. (This might be the same in your industry too?)

People saw my ‘after’ and didn’t realise that I’d gone through a transformation. A massive one actually.

I was busying trying to hide that part of me though. I didn’t think they’d take me seriously, as a stylist, if they’d knew the hot mess I’d been before.

I tried to look as ‘perfect’ as I could because I thought that would be the best way to get people to hire me.

Psst...it was actually the opposite!

The result = the people I was trying to market to couldn’t really relate to me.

PEOPLE BUY FROM PEOPLE. SHARING YOUR OWN JOURNEY/STORY MEANS OTHERS KNOW THAT YOU KNOW WHAT THEY’RE GOING THROUGH.

THEY ALSO SEE THE TRANSFORMATION AS A POSSIBILITY FOR THEMSELVES TOO.

3) I gave away too much or too little

I didn’t understand content marketing at all back in 2008 (you probably worked that out by now).

I either held back in fear that I was giving away all of my knowledge…

Or I delivered free events and gave them so much value they didn’t need to hire me!

YOU NEED TO POSITION YOURSELF AS AN EXPERT BUT YOU HAVE TO GET THE BALANCE RIGHT SO YOU’RE NOT GIVING SO MUCH AWAY THAT PEOPLE DON’T SEE THE NEED TO HIRE YOU!

4) I SPOKE TO THE MASSES (A.K.A EVERYONE AND NO-ONE)

I didn’t have a clue who my Ideal Client was.

I didn’t want to know.

I was terrified that if I niched down I’d ‘leave money on the table’ and wouldn’t get any paying clients.

It was actually the opposite! When you’re crystal clear on your ideal client marketing is a 1000x easier!

PEOPLE NEED TO BE ABLE TO IDENTIFY THAT YOU CAN HELP THEM SPECIFICALLY

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WOULD YOU LOVE HELP KNOWING:

1. Exactly who your Ideal Client is.

2. How to explain your services directly to your Ideal Client so they know you’re the solution.

3. What content to share so you’re seen as an expert they want to hire.

4. Which part of your story/journey people will relate most to.

GET IN TOUCH AND LET ME HELP YOU FIGURE THIS OUT TOO!

Emma x

P.S. Want to read how I’ve helped others to grow their own businesses so they can do the work they love? Read their testimonials here.

HOW GETTING BOOKED AS A SPEAKER GREW MY PERSONAL STYLING BUSINESS

If you’re a Personal Stylist and looking to grow your business then this blog is perfect for you.

You’ll not only see how my story can help you grow YOUR client base but you can have a gander at photos from 12+ years ago (I wish I had that jawline still! ;-)).

Take a read…

I started a business in 2008 as a Personal Stylist.

Well, when I say I started a business, what I mean is that I paid out over £6500 ($8300) in training to be a Personal Stylist.

I had NO idea how to actually run a business or get paying clients.

Other than asking friends and family if they wanted their ‘colours or wardrobe done’, of course. Ridiculously awkward!

So, I decided to use the skills I did have - teaching.

(I was a primary school teacher).

I put on a ‘Style & Colour Evening’ (in other words a talk) and invited 22 people.

I was shaking like a leaf (and actually cried on the day because I was so scared and wanted to cancel). But I put on my big girl pants, set up the room, delivered my talk and…

I got 4 bookings.

4 actual PAYING clients.

I was over the moon.

So I planned another event.

It escalated from there.

I went on to be a guest speaker for many organisations, including:

I even delivered talks and events in high street stores.

(Trust me, if I could do this then so can YOU!!)

I then put on workshops teaching women everything style, body shape and colour. Being PAID to actually teach what I was passionate about was a dream come true.

Speaking at events and workshops not only enables you to get paid for that time but you sign up clients too.

People love to see you and learn from you and then they want to hire you 1:1.

When I trained to be a coach in 2012, one of the first things I did was get myself booked to do a talk. And got my first PAYING 1:1 COACHING CLIENT.

Being a guest speaker is powerful! You get in front of an audience, you get seen as an expert. They love it. It grows your credibility and gets you paying clients! Win-win!

If you haven’t already utilised the power of being a guest speaker in your business then what are you waiting for??

Want some help with you? Keep reading…

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I NOW LOVE HELPING OTHER WOMEN TO PLAN OUT THEIR TALKS AND WORKSHOPS.

LOOK WHAT CLIENTS HAVE SAID:

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DOES THIS SOUND LIKE YOU:

I’D LOVE TO HELP YOU AND IN JUST 2 HOURS!

STAGE 1: TRAINING MODULE

I send you my 'Speak Your Way to Clients' module which includes:

1. Training Video (1hr long) including the need vs wants of an audience; what makes a great talk and how to craft your event.

2. Workbook full of questions to help you map out your talk/workshop/event ready to discuss with me on our call.

3. My exact template of how I map out and structure my talks/events/workshops.

STAGE 2: COACHING CALL

1. We have a 2 hour call where we go over your content ideas.

2. We’ll discuss how to make it interactive and fun for both you and your audience!

3. We will ensure you have a strong introduction, exciting value-packed content and enticing call to action to end your talk (the end goal is for people to take the next step and work with you 1:1).

4. I’ll teach you how to get all your notes for your 1-2hr talk onto a single postcard.

5. I record the call to share with you and take notes so you don't have to.

6. You leave finally having clarity on what to talk about and how so you are seen as a expert but still leave the audience eager to continue the journey with you and hire you!!

ADDITIONAL RESOURCES

1. List of places to offer to do your talks (24 of them!)

2. ‘How to Collect Contact Details At Your Events’ guide.

3. EFT videos to feel more confident before & during your talk.

YOU READY TO:

• Get known as the go-to expert in your niche and hired as a guest speaker?

• Design a talk that matches your skills, love of what you do and gets your Ideal Clients excited to hire you?

• Know where to find places to speak at?

• Feel more confident on stage?

INVESTMENT: ONLY £497

CONTACT ME AND LET'S GET YOU BOOKED IN

Please note: You don’t have to be a Personal Stylist/Image Consultant or Coach! I’ve helped MLM businesses, Yoga Instructors, Massage Therapists. If you’d love support mapping out your talk, get in touch because I’d love to help you too.

6 Powerful Client Attraction Affirmations

Let me tell you about someone who's on my email list. She runs a mobile salon and was having a slow week in her business.

She opened up an email I'd sent out which included a weekly affirmation*. 

I'll let her tell you what happened next…

"I received your email yesterday at the right time because I was not having a good day! I had nothing to lose so I decided to take action and said the affirmation you told me to, out loud for 5 minutes and went about my usual day.

Within a couple of hours, I had a telephone call after telephone calls with people wanting to book appointments at my mobile salon. I just couldn't believe it, it had actually worked. I felt so uplifted and happy that now this affirmation is part of my life. Thank you so much Emma." Sarah Brown.

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An affirmation is a positive statement that you say in first person, present tense stating that you already have what you want…even though you don't!

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I know how easy it is to get caught up in the busy-busy-busy-ness of running a business. So much so that we can often leave the mindset piece to the bottom of the pile.

But every hugely successful entrepreneur I've ever spoken to (and I'm talking 8-figure business owners) says the same thing: 

SUCCESS = 80% MINDSET + 20% STRATEGY.

 So, take a pause from creating your next social media post and allow yourself to spend some time shifting your mindset into being a powerful client magnet. 

BELOW are 6 powerful client attraction affirmations for YOU to say out loud this week:

You can say them all.

Or just pick 1-2 of your favourites.

Set a timer on your phone and say them out loud for 5 minutes. 

BONUS: Do this 3 times, every day this week:

Don't underestimate the power of doing the mindset work even just for 5 minutes!!

Let me know your favourite and how you get on with it. I love hearing from my readers.

HERE'S TO YOUR SUCCESS - YOUR STYLE!

Emma x

P.S. Want help attracting your ideal clients, I’d love to help! Click here to contact me for 1:1 coaching or HERE to find out about my money mindset course.

11 WAYS TO GET MORE VISIBLE IN YOUR BUSINESS

Let's get straight to it - you started a business and that means you want more of your Ideal Clients to know you exist.

The more people who know who you are and how you can help them, the more clients you'll sign up, and more money you'll make.

Here in our community we're all about getting paid to do what we LOVE!

So how can we get more eyeballs on you and your business?

Obviously it goes without saying that you can post on any social media platforms: Facebook. Instagram. TikTok. LinkedIn.

You didn't need me to tell you that.

But what ELSE can you do to get more VISIBLE?

Here are 11 ways you might not be doing or haven't thought of:

1. Be interviewed by someone else on THEIR social media page or group.

2. Start your own blog & post MORE than once a week.

3. Be a guest expert in someone else's program.

4. Be an active and vocal participant in groups and courses you're part of.

5. Improve the SEO and keywords on your site.

6. Offer affiliate opportunities for past clients/customers.

7. Join HARO (Help a Reporter Out) to be a quoted expert.

8. Be a guest on someone's podcast.

9. Post Instagram stories regularly that show YOU not just your business/services. This builds the know, like and trust factor and sets you apart from others in your industry.

10. Join a co-working space that promotes their members.

11. Direct message people on Instagram (authentic messages not a cold pitch) to build a connection. My own coach built a multi-7-figure business doing this!

I always like to overdeliver so I've got a 12th for you. And I saved the BEST for last:

12. Post regularly on Pinterest! This isn't a social media platform - it's a search engine and if your Ideal Clients have an account then you NEED to be pinning your content, otherwise you're missing out. For starters, pin your blog posts or even just your most popular IG posts to start off.

As always, I hope you found this helpful!

Here's to your success - your style!

Emma x

P.S. Want help with any of this? Click here to find out how to work with me to help you attract clients you love.

3 Things I Did To Have My First £3000 Month As A Personal Stylist Back In 2009

So how did I have my first £3000 month as a business owner?

I'll cut to the chase, this is what I did:

1.    I stepped out of my comfort zone

2.    I learnt how to talk about my services properly

3.    I worked on my money mindset

I remember it clearly. It was August 2009.

I could only work part time because I was still trying to regain my energy and health after a chronic illness.

(Did I tell you about 2007 when my whole world changed after I got diagnosed with CFS, ended up in a wheelchair and then my long-term boyfriend who'd just bought me an engagement ring dumped me for a girl in his office?? Yeah, not the best year! But don't worry, everything turned out for the BEST!)

I was a primary school teacher and I needed to make sure the supposed 'slow month' (aka August when everyone tells you nobody hires a stylist) was my best in business.

I'd been working on my confidence and putting myself 'out there'. When I first trained I was so shy that I'd blush and stumble over my words when talking about what I did. I'd been bullied in secondary school and it'd left an indelible mark.

After working my way through copious personal development books and courses, I really started going to networking meetings; putting myself forward as a guest speaker; working with high street shops.

(Yup! Bit of a contrast to the Emma 2 years previously - I told you it all worked out).

I hired a business coach and she taught me how to start talking about my services effectively. Which meant that when I was interacting with potential clients they actually understood what I was selling! No more confused expressions like I used to get when I said, “I do colour analysis”.

These things really helped but it wasn't until I started to apply manifestation that things started to click. I'd made a vision board back in 2007 - yeah, after life had turned to sh!t - and was amazed as one-by-one the images on my board came into my life (I'll save that story for another day).

I could manifest Tiffany jewellery and free trips to Sydney but things really changed when I applied the mindset work to money and clients.

And that's when I had my first ever £3000 month from Personal Styling alone. Meaning £3000 cash into my bank account from doing what I LOVED.

I felt like I'd won the lottery. Better actually because I knew that I could replicate it. I knew I'd made a real difference in not just my life but the lives of those women I'd styled.

Honestly, I've never looked back.

I'm sharing this to hopefully remind you to keep going. The 2007 Emma would never have predicted what her life could look like.

Maybe you're nowhere near £3000 a month in your business or perhaps you're reaching for much higher, but it all still remains the same…to get to your goal in your business you need to:

1.    Step outside of your comfort zone (meaning work on your self-belief and take bold action)

2.    Talk about your services in a powerful way (meaning talk about the benefits not features)

3.    Work on your money mindset (meaning change your beliefs around money so you attract more).

You've got this.

The future YOU is so delighted you kept going.

Here's to your success - your style!

Emma x

P.S. Want help with any of this? I've done it, and you can do it too. Contact me for private coaching opportunities. I'd love to help you!

A Super Simple Way To Grow Your Email List

If you hadn't heard, email marketing is still one of the most powerful tools to grow your business.

I'm a numbers gal and love statistics. Truth be told, even if these stats aren't 100% fact, they still inspire the heck out of me. Apparently, a study found that:

• Email is 40x more effective at acquiring customers than Facebook and Twitter combined.

• Shoppers spend 138% more when marketed through email, as compared to those who do not receive email offers.

I mean wow! You don't have to tell me twice.

But how do you actually GROW an email list?

We know we need to have a *freebie* that people sign up to and then a series of automated emails to follow but once you've made all that, how do you get people (apart from your mum and your bestie) to sign up?

(*You're only reading this because you signed up to one of my freebies.*).

I've been growing my email list for years but this morning I heard a fabulous tip for an easy way to use Instagram Stories to grow your list. I had to come here and share it with you too!

I have no idea how I didn't think of it before because it's so obvious now. I often use IG Stories to grow my list but I'm totally going to implement this simple strategy every week!

1. Create a carousel FOR IG storIES

   Create a carousel of Instagram story images (in Canva!) that show what your lead magnet is all about, who it's for, and why they need it.

2. POST WITH A LINK

   Post it on Instagram with a link to your landing page (where they add their email address). You used to need at least 10k followers to post a link in stories but now anyone can use the features - so take advantage of that.

3. RE-USE it every week!

 Re-use the same carousel each week - you can obviously mix it up every few weeks if you want to but don’t make extra work for yourself unnecessarily. Don't worry about people seeing it again and again - they'll just be happy they signed up for your awesome emails! Plus we all know that we're at the mercy of the algorithms so not everyone will see every story.

Genius, right! I'll be doing the same for Facebook Stories too.

Off to Canva I go!

I hope you found this tip helpful!

Cheers to your success,

Emma x

P.S. If you don't have a freebie yet, I'd love to help. As long as you know who your Ideal Client is, I can help you come up with an enticing lead magnet that your audience is eager to sign up for. I have a special offer on: £177 for a 1.5 hour call. Only 5 spots available. Send me a message and let's get to growing YOUR list!

2 TYPES OF STORIES THAT LEAD TO MORE CLIENTS

2 TYPES OF STORIES THAT LEAD TO MORE CLIENTS

If you're like most business owners I know, you want to get more engagement on your content and more paying clients.

So, let's talk stories and how they can help you grow your business.

Stories are how we learn best. Years before humans learnt to read and write, people passed on knowledge and experience through storytelling.

We teach children lessons through stories.

Our brains just love a story!

How can you use this to your advantage in your business? 

Share success stories.

Tell them about your own journey - I can pretty much guarantee that your Ideal Client is your ideal client because you've been where she is right now. You know how transformational your services are because you were your own first client.

Share success stories of your clients. Keep them anonymous, of course, unless you’ve been given permission.

(If your business is brand new then grab a couple of pro-bono clients and ask them if you can create a case study to share, in exchange for your service.)

So what type of stories lead to more clients?

1) Stories that show them you understand their PAIN POINTS:

Were you ever in your Ideal Client's shoes? If so, what was going on for you at that time? Describe their situation by sharing a story of when you (or a client) where in a similar situation.

What does your Ideal Client worry about? Tell a story of when you were worrying about this too. She'll know you really get her. This builds a strong connection straight away.

2) Stories that let them DREAM and realise change is possible for her too.

Write out your Ideal Client's desired goals (the ones YOU help her to reach!)

How will achieving these goals make her feel? Share a story or testimonial of a client who now feels this way, (as a result of working with you).

If she could wave a magic wand, what would your Ideal Client’s life look like? What stories demonstrate that you’re the person who can help her make this a reality?

When you share success stories, it does 3 things:

1. Shows you’re skilled and have experience (even if it's just your own!).
   

2. Helps your audience (and potential clients) understand exactly what you do (ever struggled to get someone to understand what you do? Tell them a story instead!).
   

3. Sharing stories of how you’ve helped people makes it easier for others to remember and therefore THEY can share this and recommend you to anyone who’s your potential client.
   

So, have a think about stories you can share from your own experience and those of your clients. This will not only help you create your next batch of content for social media/blogs/newsletter/talks/videos (you're welcome ;-)) but it's the quickest way to demonstrate what you do and why your Ideal Client needs to hire you!

Emma xx

Would you like support with understanding exactly who your Ideal Client is and the best stories that will impact her and get her signing up to work with you? I would love to help! Click the button below to find out more about working with me.

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6 Ways To Manifest New Clients

What is manifestation?

The word ‘manifestation' means to create or turn something from an idea into a reality. Manifestation means using our thoughts, feelings, and beliefs to bring something to our physical reality. Sound woo-woo or too good to be true? Then keep reading because it’s changed my life and my business (and bank account!).

Manifesting works for 2 reasons and they aren’t as ‘out there’ as you may have first thought. I have a brain that needs to have proof of things - gimme the science!

Manifestation works for TWO reasons.

1) VIBRATION

Everything is energy.

We know that.

It’s sooo weird to think about isn’t it, but we have been told this. It’s scientific FACT.

Everything is made up of energy.

Neither the MacBook I’m typing on nor the device you’re reading this on are what we think of as ‘solid’. A solid state, yes, but they are made up of tiny molecules bouncing around.

What differentiates one thing from another is the vibrational frequency and the density of the atoms they are made up from.

The LAW OF ATTRACTION states that ‘like attracts like’. This means that a high-frequency vibration attracts a high-frequency vibration back to it. And a low-frequency vibration attracts a low-frequency vibrations back to it.

Okay…now this next part can be sooo hard to get our head around but hear me out…our thoughts, emotions and feelings are also made up of energy. Different emotions have different frequencies.

When you change your thought  >>  you change your feelings and emotions >> then you have changed your vibrational frequency.

Which means you will attract different things back to you!!

So if you alter your thoughts and therefore your emotions, you can alter your vibration and ultimately…YOUR REALITY!

(Mind-blowing isn’t it!?).

And this knowledge can not only change your life but your BUSINESS.

2) NEUROPLASTICITY

Neuroplasticity = the brain's ability to modify, change, and adapt both structure and function in response to experience.

The other reason that ‘manifesting’ techniques work is because of what’s going on in our brain.

As we imagine what we want to attract into our life (clients, money, new home, soul mate, baby etc) then we are showing our brain this image over and over and it starts to form new pathways. It doesn’t actually know the difference between real and imagined. This is why you get goosebumps or your heart races when you are watching a scary film.

As we show our brain our desired reality (a.k.a. see in our mind the life we actually want to live) then our brain starts to develop new pathways and this raises our feelings of self-worth and begins to override limiting beliefs that would normally automatically stop you from even THINKING about taking any action towards a specific goal.

When we do manifestation mindset work…we are priming our brain to see opportunity and align our behaviour towards our desired goals.

So, can you manifest clients?

Yes. Absolutely.

You just have to stay in that vibration, the vibration of CLIENTS already being here. Then that is what you attract.

You can’t manifest more clients by saying: “Clients are coming to me.”

Even that seemingly powerful affirmation isn’t enough.

Because then you are saying that they are COMING. They are in the future.

To manifest, we need to be in the energy of the clients already being HERE right NOW.

So we need to affirm things like:

• I have attracted X new clients.

• I am working with X clients.

• I love working with all of my new clients.

Make sense? I hope so, if not drop me a comment below and I’ll do a blog with a deep-dive into the difference between the energy of ‘clients are coming’ and ‘clients are HERE now’.

Okay, so we have established that we CAN use the power of our mind to manifest clients.

Here are my favourite manifestation techniques to manifest more clients into your clients right now! I’ve personally attracted clients with each of these techniques (and my clients have attracted their own clients too!)

TECHNIQUE 1: Celebrate Your Wins (EVEN THE SMALLEST)

Okay, I know, I know…you want more clients and NOW.

But if you just keep your head down and plough on and never stop to even acknowledge let alone CELEBRATE your success so far then it’s going to be very had to attract more.

Do you celebrate the number of followers you have on social media or are you just wishing you had more?

Did you celebrate the last person who reached out to find out more about what you do or did you criticise yourself for the fact they didn’t sign up?

One of the best ways you can prime your brain for success is to take time each day to celebrate even the smallest of achievements in your business.

One of my clients sent me a message to say she’d had a call with a potential client and would hear if it was a yes or a no the next morning. I told her to CELEBRATE right there and then for the fact she had attracted that person and had that call. Just think how that would raise her vibration and her confidence in herself and her ability.

What can you celebrate and congratulate yourself for right now?

TECHNIQUE 2: Gratitude

Gratitude can change your business like night and day. It works because you’ll instantly feel differently about your business and therefore you will raise your vibration.

Make it a practise to find at least 10 things every day that you’re grateful for (preferably about your business!)

If you’re really start this with a bang and to get yourself in the ideal vibrational state to attract clients and opportunities into your buisness… find 100 things that you are grateful for (in your business).

You might be thinking if you’ll never find 100 things to be grateful for but remember you can include even the smallest things.

Here are some ideas to get you started:

• You passion for what you do.

• Anyone who supports you.

• Your followers.

• Things you love on your website.

• Getting to work from your laptop.

• That person who commented on your post.

• All the clients you have worked with so far (write out their names)

• The people on your email list.

• The ideas you have.

• The training you’ve done.

TECHNIQUE 3: Write As If

Now THIS is my all-time favourite manifestation technique. It’s the reason you’re even here now. I literally WROTE my business into fruition.

Writing ‘as if’ is basically like having a diary entry of the day/week but instead of writing about your current reality, you write about the reality you WANT.

Here’s any example:

“Oh my God, I’ve just signed up the most incredible client! I’m so excited to work with her. I know I can absolutely help her. I love the fact that she was so easily to spoke to. I know I can make such a difference to her and transform her life. She’s really ready to do the work and make this change. It was so easy. She found me, we spoke and she just KNEW she wanted to sign up.”

Can you feel that excitement as you read it?

It doesn’t have to be very long. But you need just need to write until you start to FEEL the difference in yourself. You can then keep going but the aim is to AT LEAST write until you feel that shift.

THAT’S you changing your vibration and that’s the point where you can attract clients into your business.

I love doing it as a written diary entry because I’m very visual learner. You can also SPEAK AS IF and just talk out loud or even record it into your phone and listen back.

TECHNIQUE 4: Visualise

Visualising is very similar to the above technique but you’re not actually having to write anything out or speak it.

You literally close your eyes and see and FEEL what it would be like to have the clients and money you desire in your business.

Set a time for 5 mins and sit back and enjoy living the business of your dreams as though it’s ALREADY here.

• What would you be doing if you had all the clients you wanted?

• Where would you be working with them?

• How would you spend your days?

• What would your bank account look and feel like to have the money you want in there?

This is really powerful done to music. Lyric-free ideally so you can just concentrate on your thoughts and images. 5 minutes a day can honestly change your business! But you must get into the feeling point of the clients being HERE NOW.

TECHNIQUE 5: Affirmations

Create believable and powerful affirmations.

Affirmations (or mantras) are statements that you repeat so your Subconscious Mind starts to shift.

If I asked you to stand in front of the mirror every day and say: “I stuck, I can’t attract clients to save my life!” would you want to??

No, of course not. You know that would not only make you feel crap but it would affect the way you showed up in your business. You might feel like giving up completely.

So, you can see that statements are powerful things that can alter how we feel. Let’s use that to our advantage!

Write out some really powerful and positive statements of what you would love to be true in your business.

Then need to be in first person and in the present or past tense.

“I signed up X this month.”

“New clients find me every day.”

“Marketing comes so easily to me.”

“People love to sign up and pay me.”

“I love that I’ve signed up three new clients I’m so excited about the client signed up this morning.”

Make sure your affirmations are in line with the amount of clients and money you want to attract. Then read/listen to them every day.

Here are some examples of how to use them:

• Say them out loud in front of the mirror

• Write on post-its and put them up around your home/laptop.

• Put them into your phone.

• Set them as reminders so they pop up through the day.

• Record them on your phone and listen to them before bed.

• Add them to your Vision Board

TECHNIQUE 6: Journal through your doubts

As you visualise, ‘Write As If’ or say your affirmations DOUBTS WILL COME UP.

Your brain WILL tell you it’s a load of bullsh*t!

This is normal. This happens because your brain has been so used to a different reality.

You have 2 options.

1) Just keep repeating over and over and eventually your brain will take on these new beliefs.

2) Work through the doubts.

I recommend my clients do both of these to speed up results.

So, when you notice your brain saying: “Yeah right you had 4 new clients sign up this morning, you haven’t had a new client in weeks!” you need to work through this.

• What is your brain telling you about your ability to attract clients?

• What is your brain telling you about the work that you do?

• What is your brain telling about the amount of money you’d love to have?

Write them down and then look at these thoughts.

Are they true? Who gave you those beliefs? Are they true for everyone? What could you do to have a different result?

Be your own coach on the paper. What can you tell yourself that does feel true (and positive). The whole purpose of this technique, like all of the above, is to raise your thoughts to more positive ones so you change your vibration and therefore what you attract!

Would you support help with any of this? If you would, I’d love to help! I’ve been geeking out over this manifestation stuff for YEARS! My absolute passion in life is helping other people get paid to do what they love and shift their mindset so they can attract more clients and money! Click the button below and send me a message letting me know what you’d like help with. Or click here to find out about my manifestation courses.

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