(Note: You can apply these offers to your business at any time of the year!!)
Black Friday is like Marmite: you either love it or hate it. As a service-based business, it can bring a unique kind of pressure. Unlike product-based brands that can lean on sales and discounts, our value is often rooted in time, expertise, and the one-on-one experience we bring to clients.
So how can you capture that Black Friday excitement (and jump on that sales-boosting bandwagon) without cutting into your prices and worth?
The answer: create offers that add value, inspire client loyalty, and make your services irresistible—without having to discount a penny (or cent for those across the pond).
Ready to create an offer that’s both impactful and profitable? Here are 16 innovative ideas to help you boost sales AND give your clients that special, can't-miss experience they're looking for this Black Friday (29th Nov 2024).
1. “Supersize” Your Service
Add a special bonus, like an extra 15-30 minutes or a bonus session, for anyone booking a standard package during Black Friday. Think of it as a limited-time “thank you” that adds value without devaluing your main offering.
2. Mini or "Lite" Versions of Services
Create smaller, more affordable versions of main services (e.g., half-hour consultations, single-problem solutions). Perfect for clients curious about your work who aren’t ready to fully commit yet. Hopefully they’ll love what you do so much that they’ll then want to upgrade.
3. Exclusive Add-On
Offer a limited-edition add-on that clients can only access during this sale. If you’re a stylist, this might be a personalised shopping guide; for coaches, perhaps an exclusive workbook or resource.
4. Extended Payment Plans
Help clients who want to commit to a high-ticket service by offering an extended payment plan. This way, they can join without feeling stretched by upfront costs.
5. Gift with Purchase
Add a little something extra with purchases over a certain amount. It could be a personalised notebook, a printable guide, or even a small gift that aligns with your service (I used to gift chocolate handbag and shoes set, when I was a stylist).
6. “Pre-Book and Save”
Let clients book sessions they’ll use in the new year, securing a spot in advance. This offer is ideal for regulars or anyone planning ahead.
7. Customised Experience
Create a bespoke package tailored to a client’s specific goals. Think seasonal wardrobe curation if you’re a stylist, or a business blueprint session for coaches.
8. Limited-Time Service
Offer a service that you don’t normally provide—like a workshop, small group session, or mini-course. The exclusivity and uniqueness are often irresistible!
9. Special Event Access
Host a special online event just for Black Friday clients, whether that’s a group coaching session, a training, or a live Q&A.
10. Early Bird Access to New Services
Launch a new service early for clients who book on Black Friday, giving them first access before it’s available to others.
11. Exclusive Masterclass
Host a masterclass on a popular topic, free for clients who book a package. It’s a powerful way to share your expertise while adding value.
12. Digital Download Bundle
Put together a bundle of digital resources, such as templates, checklists, or guides, to give as a freebie with service purchases.
13. Private Support Group Access
Give Black Friday clients exclusive access to a private online community or support group where they can connect and share resources.
14. Interactive Workbook or Journal
Send clients a workbook, journal, or checklist filled with prompts and exercises to guide them through your service.
15. Email or Chat Support
Offer a week of Q&A support via email or chat for clients who book on Black Friday, helping them make the most of their service.
16. Philanthropic Twist
Add a feel-good factor by donating a portion of sales to a charity or using a “buy one, give one” model. This approach lets clients feel like they’re contributing to a cause while investing in your service.
Final Tips for a Strong Black Friday Offer:
Set Clear Boundaries: Define your deadlines and offer boundaries to keep demand high and expectations clear.
Track Results: See what resonates most with clients so you can refine these offers for the future.
Align with Your Brand: Keep all offers true to the value and quality of your services.
Have fun! It’s your business…your rules. Don’t feel pressured into creating anything you don’t want to. This should feel fun!
Hopefully these creative, value-added Black Friday ideas, will attract clients who respect and value what you do—no discounts required!
I hope these ideas have got your creative juices flowing. Which one are you going to apply in your business?
Here's to your success - your style!
Emma x
P.S. Want help coming up with your own unique offering for Black Friday (or any other day of the year?) Contact me for private coaching opportunities. I offer everything from Power Hour sessions to long-term coaching. I'd love to help you!