Viewing entries in
Business

2 TYPES OF STORIES THAT LEAD TO MORE CLIENTS

Comment

2 TYPES OF STORIES THAT LEAD TO MORE CLIENTS

2 TYPES OF STORIES THAT LEAD TO MORE CLIENTS

Image of books

If you're like most business owners I know, you want to get more engagement on your content and more paying clients.

So, let's talk stories and how they can help you grow your business.

Stories are how we learn best. Years before humans learnt to read and write, people passed on knowledge and experience through storytelling.

We teach children lessons through stories.

Our brains just love a story!

How can you use this to your advantage in your business? 

Share success stories.

Tell them about your own journey - I can pretty much guarantee that your Ideal Client is your ideal client because you've been where she is right now. You know how transformational your services are because you were your own first client.

Share success stories of your clients. Keep them anonymous, of course, unless you’ve been given permission.

(If your business is brand new then grab a couple of pro-bono clients and ask them if you can create a case study to share, in exchange for your service.)


So what type of stories lead to more clients?

1) Stories that show them you understand their PAIN POINTS:

Were you ever in your Ideal Client's shoes? If so, what was going on for you at that time? Describe their situation by sharing a story of when you (or a client) where in a similar situation.

What does your Ideal Client worry about? Tell a story of when you were worrying about this too. She'll know you really get her. This builds a strong connection straight away.

2) Stories that let them DREAM and realise change is possible for her too.

Write out your Ideal Client's desired goals (the ones YOU help her to reach!)

How will achieving these goals make her feel? Share a story or testimonial of a client who now feels this way, (as a result of working with you).

If she could wave a magic wand, what would your Ideal Client’s life look like? What stories demonstrate that you’re the person who can help her make this a reality?

When you share success stories, it does 3 things:

  1. Shows you’re skilled and have experience (even if it's just your own!).

  2. Helps your audience (and potential clients) understand exactly what you do (ever struggled to get someone to understand what you do? Tell them a story instead!).

  3. Sharing stories of how you’ve helped people makes it easier for others to remember and therefore THEY can share this and recommend you to anyone who’s your potential client.

So, have a think about stories you can share from your own experience and those of your clients. This will not only help you create your next batch of content for social media/blogs/newsletter/talks/videos (you're welcome ;-)) but it's the quickest way to demonstrate what you do and why your Ideal Client needs to hire you!

Emma xx

Would you like support with understanding exactly who your Ideal Client is and the best stories that will impact her and get her signing up to work with you? I would love to help! Click the button below to find out more about working with me.


Comment

6 Ways To Manifest New Clients

1 Comment

6 Ways To Manifest New Clients

What is manifestation?

The word ‘manifestation' means to create or turn something from an idea into a reality. Manifestation means using our thoughts, feelings, and beliefs to bring something to our physical reality. Sound woo-woo or too good to be true? Then keep reading because it’s changed my life and my business (and bank account!).

Manifesting works for 2 reasons and they aren’t as ‘out there’ as you may have first thought. I have a brain that needs to have proof of things - gimme the science!

Manifestation works for TWO reasons.

1) VIBRATION

Everything is energy.

We know that.

It’s sooo weird to think about isn’t it, but we have been told this. It’s scientific FACT.

Everything is made up of energy.

Neither the MacBook I’m typing on nor the device you’re reading this on are what we think of as ‘solid’. A solid state, yes, but they are made up of tiny molecules bouncing around.

What differentiates one thing from another is the vibrational frequency and the density of the atoms they are made up from.

The LAW OF ATTRACTION states that ‘like attracts like’. This means that a high-frequency vibration attracts a high-frequency vibration back to it. And a low-frequency vibration attracts a low-frequency vibrations back to it.

Okay…now this next part can be sooo hard to get our head around but hear me out…our thoughts, emotions and feelings are also made up of energy. Different emotions have different frequencies.



When you change your thought  >>  you change your feelings and emotions >> then you have changed your vibrational frequency.



Which means you will attract different things back to you!!

So if you alter your thoughts and therefore your emotions, you can alter your vibration and ultimately…YOUR REALITY!

(Mind-blowing isn’t it!?).

And this knowledge can not only change your life but your BUSINESS.

2) NEUROPLASTICITY

Neuroplasticity = the brain's ability to modify, change, and adapt both structure and function in response to experience.

The other reason that ‘manifesting’ techniques work is because of what’s going on in our brain.

As we imagine what we want to attract into our life (clients, money, new home, soul mate, baby etc) then we are showing our brain this image over and over and it starts to form new pathways. It doesn’t actually know the difference between real and imagined. This is why you get goosebumps or your heart races when you are watching a scary film.

As we show our brain our desired reality (a.k.a. see in our mind the life we actually want to live) then our brain starts to develop new pathways and this raises our feelings of self-worth and begins to override limiting beliefs that would normally automatically stop you from even THINKING about taking any action towards a specific goal.

When we do manifestation mindset work…we are priming our brain to see opportunity and align our behaviour towards our desired goals.

So, can you manifest clients?

Yes. Absolutely.

You just have to stay in that vibration, the vibration of CLIENTS already being here. Then that is what you attract.



You can’t manifest more clients by saying: “Clients are coming to me.”



Even that seemingly powerful affirmation isn’t enough.



Because then you are saying that they are COMING. They are in the future.



To manifest, we need to be in the energy of the clients already being HERE right NOW.

So we need to affirm things like:

  • I have attracted X new clients.

  • I am working with X clients.

  • I love working with all of my new clients.



Make sense? I hope so, if not drop me a comment below and I’ll do a blog with a deep-dive into the difference between the energy of ‘clients are coming’ and ‘clients are HERE now’.



Okay, so we have established that we CAN use the power of our mind to manifest clients.



Here are my favourite manifestation techniques to manifest more clients into your clients right now! I’ve personally attracted clients with each of these techniques (and my clients have attracted their own clients too!)



TECHNIQUE 1: Celebrate Your Wins (EVEN THE SMALLEST)



Okay, I know, I know…you want more clients and NOW.

But if you just keep your head down and plough on and never stop to even acknowledge let alone CELEBRATE your success so far then it’s going to be very had to attract more.

Do you celebrate the number of followers you have on social media or are you just wishing you had more?

Did you celebrate the last person who reached out to find out more about what you do or did you criticise yourself for the fact they didn’t sign up?

One of the best ways you can prime your brain for success is to take time each day to celebrate even the smallest of achievements in your business.

One of my clients sent me a message to say she’d had a call with a potential client and would hear if it was a yes or a no the next morning. I told her to CELEBRATE right there and then for the fact she had attracted that person and had that call. Just think how that would raise her vibration and her confidence in herself and her ability.

What can you celebrate and congratulate yourself for right now?



TECHNIQUE 2: Gratitude

Gratitude can change your business like night and day. It works because you’ll instantly feel differently about your business and therefore you will raise your vibration.

Make it a practise to find at least 10 things every day that you’re grateful for (preferably about your business!)

If you’re really start this with a bang and to get yourself in the ideal vibrational state to attract clients and opportunities into your buisness… find 100 things that you are grateful for (in your business).



You might be thinking if you’ll never find 100 things to be grateful for but remember you can include even the smallest things.

Here are some ideas to get you started:

  • You passion for what you do.

  • Anyone who supports you.

  • Your followers.

  • Things you love on your website.

  • Getting to work from your laptop.

  • That person who commented on your post.

  • All the clients you have worked with so far (write out their names)

  • The people on your email list.

  • The ideas you have.

  • The training you’ve done.



TECHNIQUE 3: Write As If

Now THIS is my all-time favourite manifestation technique. It’s the reason you’re even here now. I literally WROTE my business into fruition.

Writing ‘as if’ is basically like having a diary entry of the day/week but instead of writing about your current reality, you write about the reality you WANT.

Here’s any example:

“Oh my God, I’ve just signed up the most incredible client! I’m so excited to work with her. I know I can absolutely help her. I love the fact that she was so easily to spoke to. I know I can make such a difference to her and transform her life. She’s really ready to do the work and make this change. It was so easy. She found me, we spoke and she just KNEW she wanted to sign up.”

Can you feel that excitement as you read it?

It doesn’t have to be very long. But you need just need to write until you start to FEEL the difference in yourself. You can then keep going but the aim is to AT LEAST write until you feel that shift.

THAT’S you changing your vibration and that’s the point where you can attract clients into your business.

I love doing it as a written diary entry because I’m very visual learner. You can also SPEAK AS IF and just talk out loud or even record it into your phone and listen back.



TECHNIQUE 4: Visualise

Visualising is very similar to the above technique but you’re not actually having to write anything out or speak it.

You literally close your eyes and see and FEEL what it would be like to have the clients and money you desire in your business.

Set a time for 5 mins and sit back and enjoy living the business of your dreams as though it’s ALREADY here.

  • What would you be doing if you had all the clients you wanted?

  • Where would you be working with them?

  • How would you spend your days?

  • What would your bank account look and feel like to have the money you want in there?

This is really powerful done to music. Lyric-free ideally so you can just concentrate on your thoughts and images. 5 minutes a day can honestly change your business! But you must get into the feeling point of the clients being HERE NOW.



TECHNIQUE 5: Affirmations



Create believable and powerful affirmations.

Affirmations (or mantras) are statements that you repeat so your Subconscious Mind starts to shift.

If I asked you to stand in front of the mirror every day and say: “I stuck, I can’t attract clients to save my life!” would you want to??

No, of course not. You know that would not only make you feel crap but it would affect the way you showed up in your business. You might feel like giving up completely.

So, you can see that statements are powerful things that can alter how we feel. Let’s use that to our advantage!

Write out some really powerful and positive statements of what you would love to be true in your business.

Then need to be in first person and in the present or past tense.

“I signed up X this month.”

“New clients find me every day.”

“Marketing comes so easily to me.”

“People love to sign up and pay me.”

“I love that I’ve signed up three new clients I’m so excited about the client signed up this morning.”

Make sure your affirmations are in line with the amount of clients and money you want to attract. Then read/listen to them every day.

Here are some examples of how to use them:

  • Say them out loud in front of the mirror

  • Write on post-its and put them up around your home/laptop.

  • Put them into your phone.

  • Set them as reminders so they pop up through the day.

  • Record them on your phone and listen to them before bed.

  • Add them to your Vision Board



TECHNIQUE 6: Journal through your doubts

As you visualise, ‘Write As If’ or say your affirmations DOUBTS WILL COME UP.

Your brain WILL tell you it’s a load of bullsh*t!

This is normal. This happens because your brain has been so used to a different reality.

You have 2 options.

1) Just keep repeating over and over and eventually your brain will take on these new beliefs.

2) Work through the doubts.

I recommend my clients do both of these to speed up results.

So, when you notice your brain saying: “Yeah right you had 4 new clients sign up this morning, you haven’t had a new client in weeks!” you need to work through this.

  • What is your brain telling you about your ability to attract clients?

  • What is your brain telling you about the work that you do?

  • What is your brain telling about the amount of money you’d love to have?

Write them down and then look at these thoughts.

Are they true? Who gave you those beliefs? Are they true for everyone? What could you do to have a different result?

Be your own coach on the paper. What can you tell yourself that does feel true (and positive). The whole purpose of this technique, like all of the above, is to raise your thoughts to more positive ones so you change your vibration and therefore what you attract!



Would you support help with any of this? If you would, I’d love to help! I’ve been geeking out over this manifestation stuff for YEARS! My absolute passion in life is helping other people get paid to do what they love and shift their mindset so they can attract more clients and money! Click the button below and send me a message letting me know what you’d like help with. Or click here to find out about my manifestation courses.




1 Comment

24 CONTENT IDEAS FOR FEBRUARY

Comment

24 CONTENT IDEAS FOR FEBRUARY

KNOW, LIKE & TRUST!

Those are 3 words to concentrate on when it comes to building your business and creating content.

When you show up and share content that allows people to know who you are, like you (realising that you have similar interests and values) and trust you (confident that you know your stuff and can help!), it speeds up the connection and your Ideal Clients are excited to sign-up to work with you!

It’s February and the month of LOVE so I thought I’d share some content ideas for you to use this month that will help you to do just that.

It’s 5th February so I have 24 ideas that will take you to the end of the month. You’re welcome (wink!)

These are in no particular order.

  1. Tell us what you love about what you do.

  2. Tell us about your favourite service/offer/course/product and what people can expect from it.

  3. 13th February is Clean Out Your Computer Day so why not show your home office or work space. 

  4. Do a series of posts featuring your clients and their results/feedback.

  5. Tell us why you started your business. Share your ‘WHY’.

  6. Share your favourite inspirational quote and ask your followers to do the same.

  7. Tell us what you do for self-care. 

  8. Tell us something you love about yourself or are proud of and ask your followers to do the same.

  9. Share how you’re going to celebrate Valentine’s Day.

  10. 16th is Shrove Tuesday so tell us your favourite pancake recipe/ topping and ask your followers the same. 

  11. 17th February is Random Acts of Kindness day so share a time you did this or were a receiver. 

  12. Tell us what motivates you and ask your followers to do the same.

  13. Tell us about any friendships you’ve made through your business. 

  14. Tell us why you love working with your Ideal Client (a great way to make it very clear who you work with!)

  15. Share your favourite self-care or mindset book and how it’s helped you. 

  16. Share something you struggle/d with.

  17. Quote yourself! Share a statement you stand for and believe in that you authored yourself.

  18. Do a this or that post and share your answers too.

  19. Tell us 5 things we don’t know about you - a great way to share your hobbies and personality.

  20. Share a time-lapse of doing something you love or talk about a hobby you have/had.

  21. Tell us about your word of the year and what it means to you.

  22. 26th February is ‘Fairy Tale Day’ - share your favourite and ask your followers to do the same.

  23. Share 1-3 things that you offer that your followers might not know about.

  24. Share what you most love helping your clients do.


Which content idea will you use first? Let me know in the comment below.

Comment

WHAT'S YOUR WORD OR THEME OF THE YEAR (+ 167 IDEAS)

Comment

WHAT'S YOUR WORD OR THEME OF THE YEAR (+ 167 IDEAS)

Have you heard the concept of picking a word or theme for the year? The idea is that you choose one word that sums up your goals and dreams for the next 12 months.

Having one word means you have an overarching focus for the year ahead. It’s like setting an intention for what you want to be, do, have and create.

The word can be a value or a feeling.

Then when you make decisions, you can think about whether it aligns with what you really want

I’ve chosen VIBRANT for 2023.

My Word/Theme Of The Year for 2023

I felt run down over the Christmas period (as many of us did) so I wanted to have a word that felt the opposite of the meh feeling that seemed to hang over me for most of December.

I’ve always loved the energy of the New Year though and I was ON IT when it came to 1st Jan. We’ve been painting rooms, ordering furniture, decluttering, making big decisions in my business, planning, starting up hobbies again.

I don’t want this to be a ‘January thing’. I want to keep this energy all year long. So VIBRANT was the word that stuck.

To me ‘VIBRANT’ means:

  • Feeling energised.

  • Feeling ALIVE!

  • Waking up feeling excited

  • Feeling excited.

  • Moving in a way that makes me feel healthy.

  • Eating food that really nourish me.

  • Fresh air.

  • Nature.

  • People that energise me.

  • Activities that energise me.

  • Following my dreams.

  • And by the looks of my mini mood board…the beach!

It crosses into every area of my life. I’m excited to keep working on and feeling vibrant in my business, relationships, health, home and life.

NOT SURE WHICH WORD TO CHOOSE?

I’VE CREATED A LIST TO HOPEFULLY INSPIRE YOU.

 

  1. Achieve

  2. Action

  3. Adventure

  4. Align

  5. Appreciate

  6. Authentic

  7. Balance

  8. Begin

  9. Belong

  10. Bloom

  11. Bright

  12. Build

  13. Calm

  14. Clear

  15. Commit

  16. Compassion

  17. Completion

  18. Confidence

  19. Connection

  20. Consistency

  21. Courage

  22. Create

  23. Creative

  24. Daring

  25. Dedicated

  26. Delight

  27. Devote

  28. Discipline

  29. Dream

  30. Embody

  31. Empower

  32. Encourage

  33. Energy

  34. Enthusiasm

  35. Excite

  36. Expansion

  37. Experience

  38. Express

  39. Faith

  40. Fit

  41. Focus

  42. Forgiveness

  43. Free

  44. Friendship

  45. Fun

  46. Gentle

  47. Give

  48. Glow

  49. Go

  50. Gracious

  51. Gratitude

  52. Grounded

  53. Happy

  54. Heal

  55. Health

  56. Heart

  57. Honesty

  58. Hope

  59. Humility

  60. Imagine

  61. Inspire

  62. Integrity

  63. Intent

  64. Intentional

  65. Intimate

  66. Journey

  67. Joy

  68. Jump

  69. Kind

  70. Knowledge

  71. Laughter

  72. Lead

  73. Learn

  74. Less

  75. Listen

  76. Live

  77. Love

  78. Magical

  79. Magnify

  80. Manifest

  81. Mindful

  82. Moment

  83. Move

  84. Natural

  85. New

  86. Nourish

  87. Now

  88. Nurture

  89. Observe

  90. Open

  91. Organic

  92. Organise

  93. Passion

  94. Patience

  95. Peace

  96. Permission

  97. Perspective

  98. Playful

  99. Positive

  100. Possible

  101. Power

  102. Presence

  103. Preserve

  104. Progress

  105. Prosperous

  106. Proud

  107. Purpose

  108. Queen

  109. Question

  110. Quiet

  111. Radian

  112. Receive

  113. Reflect

  114. Release

  115. Renew

  116. Resolve

  117. Respect

  118. Rest

  119. Retreat

  120. Revive

  121. Rise

  122. Risk

  123. Romance

  124. Self

  125. Self-care

  126. Self-love

  127. Share

  128. Shine

  129. Simplify

  130. Slow

  131. Soul

  132. Sparkle

  133. Spirit

  134. Still

  135. Strength

  136. Success

  137. Support

  138. Surrender

  139. Teach

  140. Thoughtfulness

  141. Thrive

  142. Tranquil

  143. Transform

  144. Travel

  145. Trust

  146. Truth

  147. Understand

  148. Unique

  149. Unlimited

  150. Unstoppable

  151. Value

  152. Vibrant

  153. Vision

  154. Vitality

  155. Vulnerable

  156. Wake

  157. Wander

  158. Wellness

  159. Whole

  160. Wholehearted

  161. Worthy

  162. YES!

  163. Yourself

  164. Youth

  165. Zealous

  166. Zen

  167. Zest

Have you decided on your word/theme of the year YET?

I’d love to know what it is. Let me know in the comments below.

Comment

WHY YOU NEED TO STOP DOING ONE-OFF SESSIONS AND PACKAGE YOUR SERVICES

Comment

WHY YOU NEED TO STOP DOING ONE-OFF SESSIONS AND PACKAGE YOUR SERVICES

Don’t be afraid to be the expert! If your client needs 4 sessions with you to see the best results, tell her.

If she needs 6 months, tell her that!

Stop saying yes to one-off sessions, if they don’t serve you or your clients.

Package your services in the way you know your clients will get the best results possible.

We wouldn’t expect a Personal Trainer to say we only need one session to transform our body.

As a beginning Personal Stylist, I used to say yes to *just* a colour consultation or *just* a wardrobe consultation because I wanted the client (and the money, let’s be honest). So, if I didn’t think she'd say yes to all of my services then I’d just allow her to choose.

I wasn’t being the expert. I was allowing her to take the reins.

As a beginning coach, I used to do the same and allowed people to book a session or two. It was only when I learned the power of creating packages rather than just services that my clients got better results; my business was more successful and I made more money.

You take your clients on a journey. It’s a process. You know that. I know that.

It’s your job to ensure that when you’re speaking to a potential client she knows that too.

Create packages. What does that mean? A package means a number of sessions and even additional support and resources. I now tailor each packages to the needs of each individual client but here’s an example:

📱8 x 1:1 coaching sessions.
🖥 Training Videos to fast-track the business structures (e.g. Defining Your Ideal Client, What to Put On Your Website, Writing Copy, Creating A Lead Magnet etc).
📚 Book recommendations.
✍️ Templates for sale pages.
👀 Copy reviews.
🧠 Access to all of my money and sales confidence mindset courses.
👋🏼 Access to me in between sessions for the duration of our time together.

So, think about creating a package/s that will best suit you, your clients and your business.

Be the expert! Because that’s exactly what you are.

Need help with creating your packages and services and knowing what will best serve you and your clients? Send me a message by clicking on the box below. I have a training on exactly this - creating your ideal packages and services.


Comment

4 Ways Your Self-Worth Impacts your Net Worth

Comment

4 Ways Your Self-Worth Impacts your Net Worth

Okay, so I’m absolutely not saying that your self-worth should be or is tied to your net worth (although for some it feels like that).


No. I’m saying it’s the other way round.


That the confidence you have in yourself DIRECTLY impacts the money you make in your business. Ouch!


Think about it…


1)

If you don’t feel worthy at your core then you don’t believe your services are worth paying for so you undercharge (lost income).

2)

If you feel unworthy or not good enough then you’ll turn down the offers of podcasts and interviews so you stay stuck with the same audience and don’t grow. We need new eyes on our business to keep expanding and making money.

3)

If you don’t feel worthy or confident then you’ll never put yourself forward for opportunities you see out there that you’d be perfect for (for example speaking events, running workshops, or even TELLING PEOPLE ABOUT WHAT YOU DO). So someone else in your industry steps in and you’ve lost out on that potential business and money .

4)

If you doubt yourself then even when you get those incredible business ideas in the shower 🚿, you’ll just keep procrastinating on them and no one will know they exist. So you won’t get paid for this new potential income stream.

Arghhhh!!!!

Yup! Been there and done that and got all 4 T-shirts. 🤦‍♀️ 😢

What’s the answer?

Work on how you see yourself.

Don’t sign up for the next training course to increase your skills (this was my pattern for years).

Work on what’s going on between your temples.

Do the mindset work to see what you bring to the table and how your unique gifts and talents serve people in a way nobody else can.

Increase your self-worth and confidence. It’s honestly one of the best things you can do for your business success.

Want help doing this? This is my forte. I love nothing more than helping women just like you to let go of the bullshit stories they tell themselves and see the true magnificent being they are.

Every client I’ve ever worked with has told me she sees herself in a much more positive way and has the confidence to take BOLD action steps.

Read some of the things past clients have said:

“Emma changed the way I think about myself and about others, in the first session! I actually felt a weight lifted from my chest while we were talking!” Natasha.


“I feel more confident - I have already approached potential clients, shops and organisations to promote my business.” Nicola.

“I’ve lost my fear of failing and my fear of what people are thinking. My general mindset has changed and it has been invaluable to me.” Beth.

“The biggest change I’ve witnessed in myself is how much confidence I have gained in all aspects of my life: with my therapy work, family & friends.” Sue.

“I’ve been SO much braver at getting out there and talking about myself and what I do. My confidence has skyrocketed. At the start, I was scared of putting myself out there on social media – and whilst I’m still working on improving my content, I haven’t given it a second thought about my photo being out there or being judged. I’ve done 2 events and planned another that I’d never have had the balls to do without Emma’s pep talks!”  Rebecca.


Get in touch, if you’re ready to work on your mindset to change the way you see yourself and ultimately how you show up and do business and make money!


Comment

DESIGN & MANIFEST YOUR DREAM 2022

Comment

DESIGN & MANIFEST YOUR DREAM 2022

HAPPY NEW YEAR, GORGEOUS!

FREE 28-PAGE GOAL MAPPING WORKBOOK

I've designed and created a workbook to help you release 2021 in a powerful and feminine way and design 2022 to be your best year yet! Grab your favourite green juice/smoothie/tea and dive straight in:

CLICK THE IMAGE OR BUTTON BELOW TO DOWNLOAD

Please note: If you choose to fill this in electronically (I've made it editable so you can), make sure you download it and SAVE it before you fill it in - I'd hate for you to lose your answers.

 

 

Comment

Visibility - 8 Ways to Get SEEN!

Comment

Visibility - 8 Ways to Get SEEN!

36284656_10160494460715023_5627963383325130752_o.jpg

As you can see from the photo, I'm currently sitting having a refuel of green juice and edamame beans at Wagamama's.

I shopped 'til I dropped and now I've just sat down to write to you. 

I've had a great week welcoming all the members into my new Mastermind group.

We've only just started week 1 and the women in the group are already making progress; with some feeling more confident than ever in what they do and another hosted an incredible style event after I helped her map out a clear structure to share her knowledge but still leave people wanting to hire her - it was a huge success!

And this got me thinking about visibility. 

The mastermind is for a very select niche: Personal Stylists and it's a real investment.  

The women who signed up did so because they felt confident that I can help them to get more visible in their business by showing up consistently, in the right places, with a strong message. THAT'S how you get known and booked.

I don't just work with Personal Stylist though so how did they know about me? Because I show up consistently and on purpose. I am VISIBLE.

So I wanted to share my VISIBILITY CHEAT SHEET with you today. 

Visibility = being in front of as many ideal clients as possible


Here are 8 steps to being SEEN by the right people:
 

1) Know what your ICA wants

First you obviously need to know WHO your ICA (ideal client avatar) is and then you need to ASK her what she wants and needs. Survey your audience. Figure out what they're struggling with and create a solution that solves their biggest problem.

2) Be an expert

Focus on ONE thing. Decide what you want to be known for and then get out there and OWN it. Find out everything you can, and need to, about your specialism, ideal client. This will help you stand out and be visible in your industry. 

3) Help

One of the easiest ways to show up is by helping others. You started this business to make a difference so I know that won't be hard for you. Be helpful and give lots of value because this will not only make asking for the sale easier but it's one of the best ways to build the 'know, like and trust factor'. 

4) Connect

Get to know other people in your industry. I always say there's no such thing as competition. Your peers can be a much needed 'lifeline' on this entrepreneurial journey, as well as a source of referrals and access to larger audiences. They won't necessarily be targeting your ideal clients so help one another out.

5) Mindset

Uncover any blocks you have around showing up and being visible; including how you feel about asking for the sale. When we have doubts this massively affects how active we are both online and locally, in our business. 

6) Confidence

Following on from the last point, if you have fears and doubts about your ability to help your ideal client then you need to keep taking action to increase your confidence and, of course, your skill. Practise, get some pro-bono clients, educate yourself and get training or mentorship in any area you're weaker in.  

7) Put your eggs in different baskets

There are so many other ways to get your message out in the world besides social media. Think about where your talents and strengths lay and use them to get yourself out there. For example: guest blogging, speaking on stage, writing a book, podcasting, etc.

8) Be Consistent & Persistent

This one is obvious but can be the hardest. Put simply - if you want to build a business you love, you have to keep showing up regularly. Use the steps above to help you (wink).

So there you have it, 8 ways to get more visible!

Which one do you feel you need to focus on the most? Let me know in the comments below, I love hearing from you. 

Emma xx
P.S. If you're a Personal Stylist and want to take your business to whole new heights, there's still time to join us in the Mastermind. Click here to learn more.

Comment

EXPRESS YOURSELF THROUGH YOUR BRAND

Comment

EXPRESS YOURSELF THROUGH YOUR BRAND

Screen Shot 2019-03-13 at 16.10.53.png

Let’s talking branding!

A lot of people are concerned about how to stand out in the marketplace. They may fear that there are too many stylists, health coaches, relationship coaches, MUAs, massage therapists etc. Branding is what helps you stand out. Every new or existing entrepreneurs can differentiate themselves from others who operate in the same nice through branding.

People are often surprised to see that my 'brand colours' are not just on my website and social media but also in my home, wardrobe and accessories.

I didn't choose colours, fonts, photos because I thought they would work as a business.

My brand is an extension of me.

One of the mistakes I see many entrepreneurs make is trying too hard to DEVELOP a brand. A brand needs to fit YOU not the other way around.

If you are a service-based business then your clients are buying YOU. Not your brand or a product. You are your brand. People buy from people. Let them see what they'll be getting.

This is the fastest way to attract your ideal clients too because people love to do business with those with similar values and tastes. The Know, Like and Trust Factor is about building a rapport and a strong visual representation of what they get when they work with you will ensure you build a connection quickly.

Don't listen to others. This is a time to follow your gut.

Over the years, I've been told all sorts of nonsense:

"Your website is too pink."

(By a man that was advising me on my marketing.)

"You need to choose a brighter pink to attract entrepreneurs."

(By a female coach who used hot pink.)

"You need to only put photos of yourself on your About Page."

(By a branding 'expert'.)

But I followed my gut and my brand is ME. Maybe that's thanks to years of being a Personal Stylist and knowing the importance of letting your image reflect your personality.

And do you know what?

One of the first things many of my clients say is that they were attracted to me because of my 'brand'.


Do you. Always.

Want help making your brand an extension of you?

Then you'll love my 'Branding Like a Pro' Business Bundle. It's sooo much more than just colours and fonts.

It will also cost you less than the price of a meal out with your partner but will be one of the most effective ways to attract your dream clients.


What are your brand colours, I'd love to know? And are these the colours that you wear, own, decorate your home in and just feel right? Please comment below.

Comment

HOW TO GET MORE CLICK-THROUGHS FROM INSTAGRAM

Comment

HOW TO GET MORE CLICK-THROUGHS FROM INSTAGRAM

0001-17 copy.jpg

Are you on Instagram?

I have to say it’s my favourite social media platform (Facebook is a close second).

But the issue is you can’t just add links in the same way as other platforms.

Instagram only has one clickable link and that’s in your bio.

So, how do you make the most Instagram so people can see what you have to offer and also sign-up to multiple things at once?

This is where Linktr.ee comes in.

It’s free and I love it.

Yes, you can of course create a page on your website to direct people to with different links but I’ve found I get a better response (and sign-up rate) when I use Linktr.ee.

Below is a video I made for my Mastermind

I share how and why to use Linktr.ee to get people converting from Instagram to where you actually want them...your lead magnet and website.

Enjoy! 

Emma xx

P.S. I created this for the Mastermind I ran specifically for Personal Stylists (I don't just work with stylists, I work with any service-based entrepreneur) so that's why I used 2 examples for stylists.

Click the button below to watch:

Know someone who’d love this blog/video, why not share it with them.

Comment

How to Price Your Business Services

Comment

How to Price Your Business Services

0001 (8) copy 2.jpg

One of the questions clients always ask is,

"How much should I charge?"

or

"How do I raise my prices?"


If you run a service-based business then it can feel daunting to know where to start when pricing your services.

It’s all too easy to just look around at the ‘competition’ and position yourself somewhere in between the lowest and highest price range.

But this isn’t an effective way to run a business. We have no idea what overheads other people have. What one person is happy to receive in exchange for their time and effort does NOT need to be what you charge. Plus people have all sorts of limiting views around money (and themselves) that causes them to feel very uncomfortable charging and even talking about their prices.

it’s always best to ignore what everyone else is doing and price your business in a way that reflects you and the service you provide.

I’ve created a PRICING GUIDE audio sharing how I recommend my clients decide on the best price for them.

This audio is for you if you:

  • Are just starting out and feel unsure what to charge;

  • Want to feel more confident when talking about your prices;

  • Feel ready to increase your prices but aren’t sure what to make them;

  • Realise that your own thoughts on money may be affecting your business;

  • Are ready to make more money without having to work harder.

Click the button below to listen to the ‘Pricing Guide Audio’

Know someone who’d love to listen to this pricing guide audio, why not share it with them.

Comment

READY TO GET YOUR BUSINESS FEATURED IN NEWSPAPERS & ON RADIO?

1 Comment

READY TO GET YOUR BUSINESS FEATURED IN NEWSPAPERS & ON RADIO?

I get so excited when I see my clients featured in their local newspapers or on the local radio. 

ME FEATURED IN THE NEWSPAPER AS A PERSONAL STYLIST.

It’s such incredible FREE marketing for your business. 

You don’t need me to tell you that though.

We can often feel intimidated by journalists but remember they often have a tough job trying to fill their papers and ‘air time’.

They are crying out for decent news!!

(PHOTO IS OF ME FEATURED IN THE NEWSPAPER AS A PERSONAL STYLIST.)


So, what is ‘news’?

It’s something that is well…NEW!

It’s something that’s different and that people are interested to read/hear about. 

It could be a new launch, announcement, success story, tips on a hot topic or even controversial comment.

You have a stand-out story, I’m sure of it.

HOW ABOUT ONE OF THESE?

  • You did a survey and it revealed that _____.

  • You’ve got something to say that you know will ruffle a few feathers.

  • You’ve just helped someone achieve an amazing feat.

  • Your book has just come out.

  • You’re the only person in your industry to specialise in ______.

  • You’re running a workshop that they’d be interested in. Just like my client, Jill Stander, having her ‘New Year, New You’ workshop featured (see photo below).

 
GET FEATURED IN THE NEWS
 
 

 

OKAY SO YOU HAVE A GREAT STORY. WHAT NEXT?

  1. Decide who you want to reach - who is your Ideal Client.

  2. Find out which radio stations/newspapers they’re likely to listen to/read. Not sure? Ask them!

  3. Gather contact details for relevant journalists and editors. Try Twitter and LinkedIn. Don’t go for generic email addresses like news@ because they’ll likely not get checked. You want specific names!

  4. Do your research. What kind of stories do they cover? 

  5. Write an email pitch or press release. 

Local newspapers are often short-staffed, so a well-written press release, with all the relevant information may be printed with very few changes. There are plenty of examples of press releases on the web. Outsource if you’re not confident in your writing skills.  Use an email subject line that includes the phrase 'story idea' and a compelling one-liner that describes your story. It's absolutely fine to pitch ideas over the phone too. Just avoid obviously busy times.

6. Be prepared to follow up!

 

 

Have you been wanting to get yourself and your business OUT THERE but either aren’t sure you have anything decent to contribute or the thought terrifies you?!

Get in touch with me, this is exactly what I am passionate about helping my clients to do.

1 Comment

8 Money Making Activities In Your Business

Comment

8 Money Making Activities In Your Business

8 Money Making Activities .jpg

If you’re a business owner struggling to know where to focus your time and energy in order to become profitable, this episode is for you! 

It’s all too easy to get to the end of the day (or week!) and have spent all that time doing ‘busy-work’ but not feel like you have much to show for it.

I know you work hard and I know you want to optimise your time.

In today’s video, I’m sharing my TOP Money Making Activities so that you no longer feel like you’re spinning your wheels and instead can spend your time on activities that generate new leads and clients!

In the video below, I talk you through 8 different money making (i.e. client attracting) activities to do in your business every week.

CLICK THE IMAGE BELOW TO WATCH THE VIDEO


There’s the list - the video explains what I mean by and gives examples of each:

  1. GET VISIBLE

  2. CONNECT

  3. BUILD YOUR LIST*

  4. SALES CALLS

  5. CREATE CONTENT

  6. SELL/PITCH

  7. ENGAGE & NURTURE

  8. FOLLOW UP

*Please note you must ensure you are GDPR compliant when collecting any/all email addresses. You CANNOT just collect email addresses and start sending people promotional emails - this is against the law. You must make it very clear what people are signing up to. Please contact a lawyer to help you with this, if you are unsure.


What other ways have you found are effective money making activities to bring you clients? I’d love to know, please share them in the comment box below.

Comment

THINGS TO DO BEFORE & AFTER PUBLISHING A BLOG POST

Comment

THINGS TO DO BEFORE & AFTER PUBLISHING A BLOG POST

publishing blog post.jpg

One of the things that I find really helps me to plan out my days and weeks in my business is to assign a timeframe to a task. The problem is that there are some things I do that I never used to have a clue how long they would take. For instance, I’d write ‘Send email/newsletter to my list’ but then I’d schedule an hour and wonder why it seems to take me all flipping afternoon and the other things on my to-do-list didn’t get done.

So, one day I decided to write out EXACTLY what ‘Send email/newsletter to my list’ entailed and I was shocked to think I could do all that from scratch in one hour.

It was the same for my blog posts. I’d wanted to add regular posts to my website but since I’d never looked at all the action steps involved, it always felt like an overwhelming task (that I then put off!) because I didn’t get why writing a few paragraphs and then hitting PUBLISH seemed to take me sooo much longer than I expected.

Sound familiar?

Here’s what I recommend you do:

  • Sit down with a pen and paper and write out all the steps involved BEFORE you even hit ‘publish’ on your site.

  • Then write out all the action steps involved AFTER you’ve published it. There’s no point creating great content if no-one gets to see it so sharing and marketing your blog are just as important as actually writing it.

  • Assign a time to each task to give you a much clearer idea of how long it will take.


Now, everyone works differently so your list of tasks may look very different to mine. But I know I love to see how other people work and my clients tell me it really helps them to hear how I plan out content and implement the actions steps in my business.

So, here’s my list.

(By the way - I’m NOT adding/sharing my timeframe for each task because we all work differently and I don’t want you to think that is the optimum time…it isn’t…it’s just how long it takes ME.)

Things I need to DO BEFORE publishing a blog post:

ONGOING = Come up with ideas – keep a constant list of ideas in a book for when inspiration strikes.

1.    Decide on idea/specific content for blog post.

2.    Set aside time and a quiet space with no distractions (turn phone onto airplane mode).

3.    Write out main points to the blog post.

4.    Add detail to points.

5.    Create title for post with keywords for SEO.

6.    Decide which opt-in/service/blog will be the best to share so people continue reading on.

7.    Write a clear CTA (call to action) linked to #6.

8.    Ask for comments/shares.

10. Decide on tags/category relevant to blog.

11. Record reading of blog post.

12. Change any typos noticed when recording.

13. Final spell check and proofread.

14. Send recording to Dropbox.

15. Decide the day it will be published.

16. Add blog text/copy to website (if not already typed into it).

17. Sort layout of blog and choose text colour/size.

18. Choose and add image that will relate to post.

19. Upload blog recording to website/blog.

20. Create Pinterest size graphic for people to share from the blog.

21. Set date to publish.

22. Set alert on phone/calendar to remind me of date.

things to do AFTER published blog post:

  1. Create copy for email to be sent out.

  2. Decide on subject line for email linked to blog.

  3. Create copy for social media.

  4. Create tiny url (or bitly) link.

  5. Create email in Mailchimp.

  6. Email out to my list.

  7. Share in FB group.

  8. Share on Pinterest.

  9. Share on IG story.

  10. Share on FB page.

  11. Share on Twitter (if you use it).

 

 

HERE’S A BONUS TIP

Highlight the tasks that can be outsourced to a VA (virtual assistant), even if you aren’t ready to hire someone yet. It will give you a really clear idea of where YOUR time needs to be spent and where you’re spending time that could be given to someone else.

Here’s my list of items that can be outsourced:

Things to do before and after publishing a blog post

Are there any other steps that you do (or think you need to do)? I’d love to hear them. Please comment below and share with anyone you feel would benefit from these tips too.

Want help with content planning?

Here’s another blog post I think you’ll like:

Comment

17 WAYS TO GROW YOUR EMAIL LIST

2 Comments

17 WAYS TO GROW YOUR EMAIL LIST

17 ways to grow your email list.jpg

Email marketing is still one of the most effective ways to grow your client base and get paid to do what you love. It’s not the ONLY way but it’s definitely an area you can’t ignore.

The first step is having a compelling reason for people to sign up to your list in the first place. This is where you’ll create a value-packed freebie (called an opt-in or lead magnet). I have a video training on this in my Facebook group.

Then, ideally, you’ll set up a series of welcome emails for your new subscribers to get to know you. Again, I’ve discussed this in videos in my free group.

I’ve talked about the importance of email marketing many times, so let’s discuss HOW you can actually get more subscribers!

Below is a video talking through 17 different ways you can position your landing page (the page they actually sign up with their name and email address) so you can grow your list.

CLICK THE IMAGE BELOW TO WATCH THE VIDEO


There’s the full list - the video explains what I mean by each:

  1. When Hosting an event

  2. Leverage business cards

  3. Organise a giveaway

  4. Optimise your website for opt-ins

  5. Build with your blog

  6. Engage through social media

  7. Joint ventures 

  8. Collaborate 

  9. Pop-up box

  10. Don’t forget your own email

  11. Encourage forwarding

  12. Inside-the-box

  13. Invoices 

  14. Networking 

  15. Add a call-to-action button to your Facebook Business Page

  16. Pinterest

  17. Guest blog for other websites with a call-to-action


What other ways have you found are effective to grow your email list? I’d love to know, please share them in the comment box below.

2 Comments

HOW OFTEN SHOULD YOU MARKET YOURSELF?

Comment

HOW OFTEN SHOULD YOU MARKET YOURSELF?

So, you run a service-based business?

The chances are you show up on social media, you’re working on building your email list and have pitched yourself to both platforms; maybe you’ve made a few calls and even paid for some advertising.

But if you’re like the majority of business owners I speak to, you’re wondering why you aren’t drowning in new clients. Especially when you feel like you’re doing ALL the things and are constantly working on your business.

The truth is you most likely need to market yourself a hell of a lot more. By that I mean you need to PROMOTE yourself and your services constantly. I’m about to show you why.

I can pretty much guarantee you aren’t marketing yourself as often as you think you are.

I know because I was like that for years!

You need to be SELLING/PROMOTING yourself and your business in some way every day.

Below is a great article written by Thomas Smith in 1885. It’s as true today as it was then and in actual fact I think we could actually increase the timeline it tasks for someone to notice us.

Take a look at the point at which people start to pay attention to a strong marketing message. This was using adverts as the point of focus but you could substitute that with ‘sales email’, ‘networking event’, ‘strong call to action on a post’.

  1. The first time someone looks at an advertisement, they do not see it.

  2. The second time, they do not notice it.

  3. The third time, s/he is conscious of its existence.

  4. The fourth time, s/he faintly remembers having seen it before.

  5. The fifth time, s/he reads it.

  6. The sixth time, s/he turns up their nose at it.

  7. The seventh time, s/he reads it through and says, “Oh brother!”

  8. The eighth time, s/he says, “Here’s that confounded thing again!”

  9. The ninth time, s/he wonders if it amounts to anything.

  10. The tenth time, s/he asks their neighbour if they have tried it.

  11. The eleventh time, s/he wonders how the advertiser makes it pay.

  12. The twelfth time, s/he thinks it must be a good thing.

  13. The thirteenth time, s/he thinks perhaps it might be worth something.

  14. The fourteenth time, s/he remembers wanting such a thing a long time.

  15. The fifteenth time, s/he is tantalised because s/he cannot afford to buy it.

  16. The sixteenth time, s/he thinks he will buy it some day.

  17. The seventeenth time, s/he makes a memorandum to buy it.

  18. The eighteenth time, s/he swears at their poverty.

  19. The nineteenth time, s/he counts their money carefully.

  20. The twentieth time s/he sees the ad, s/he buys what it is offering.

How does it make you feel to read that? Are you starting to realise that you need to be really SEEN a lot more than you thought?

If you’re not sure what to do to market yourself effectively then you can download my FREE 36-page workbook that takes you through 23 different ways you can market yourself without spending a penny on advertising.


Does the thought of SELLING yourself MORE send you into a hot TIZZY?

Do you feel guilty, icky, or bad when sharing your offers or services online?

Is one of your greatest fears that you'll come across as pushy or 'sale-sy'?

Do you worry that if you promote your services/products too often you'll be viewed as spammy?

Does your confidence waiver when it comes to the 'sales conversation' with a potential client?

Then yoU’ll love my ‘Fall In Love with Selling’ course.

Comment

Gift Ideas for Female Entrepreneurs

Comment

Gift Ideas for Female Entrepreneurs

LOOKING TO FIND SOME GIFT IDEAS FOR AN INDEPENDENT WOMEN WHO’S WORKING HARD TO BUILD HER EMPIRE?

I’ve shared 16 of my favourite gift ideas for every female entrepreneur:

 

Travel Mugs

Trust me, we make a hot drink and the next minute we go to take a sip and it’s ice cold.

Click here and here for a great variety.


Motivational pencils

Motivational pencils

Because who doesn’t love to write notes and feel inspired at the same time?
Click here for a great range.




Jen Sincero

ENTREPRENEUR MINDSET BOOKS

These are my top 6 reads for every female entrepreneur:

  1. Money Mindset - Jen Sincero

  2. The Big Leap

  3. The Slight Edge

  4. The 5 Second Rule

  5. The Science of Getting Rich

  6. Girl Code


BRING THE HYGGE FEEL TO HER HOME OFFICE

There are some gorgeous candles and diffusers for her office and desk here.


Subscription Boxes (Graze 

Make sure she’s eating regularly!

https://www.graze.com/uk


Blender

This is the one garget I use in my kitchen more than anything else (except my kettle). It means I can whip up a healthy breakfast and start my day off quickly but healthily.

Click here to buy.



Power Pack

There’ll be days she just wants to get out of the house and take her work with her. Don’t let her run out of juice!

Here’s one from Amazon.





Gift ideas for entrepreneurs

Starbucks Voucher

Speaking of juice, why not encourage her to work away from home more often. It does wonders for creativity and productivity. Every entrepreneur dreams of the day she can sit in her favourite cafe/juice bar and tap away on her laptop. But that doesn’t mean she makes it a reality all that often. Find out which coffee shops are local to her and get her a gift voucher.


Screen Shot 2018-12-17 at 18.39.57.png

Laptop Carrying Case

If you can get her one in her brand colours I can guarantee she’ll love it even more!

Click here.


Screen Shot 2018-12-17 at 18.39.16.png

Waterproof Notepad 

Ask anyone where they get their best ideas and it’s when they are away from the laptop and phone and often just singing along in the shower. PING! Don’t let her great ideas wash down the drain.

Click here to buy.


Screen Shot 2018-12-17 at 18.38.16.png


Tripod for FB and IG lives and YouTube videos

She needs to be doing more video in her service-based (and product-based) business, even if it terrifies her. Make life easier by buying her something that she can use with her iPhone and press, record and go!

Click here.


Screen Shot 2018-12-17 at 19.29.52.png

Planner or Diary

These are very personal though so unless she’s been sending you a few hints, I’d steer clear! 

Here are some gorgeous personalised ones.


Podcast mincrophone

Microphone 

Whether she’s going LIVE on Facebook or Instagram, recording a YouTube video or featuring on a podcast, she’ll want to have a decent mic.

Click here to see the one I recommend.




Slogan T-shirt or Jumper

Because we don’t need much of an excuse to wear a comfy tee or jumper and if it can include a fun slogan so much the better! Click here for a gorgeous selection.


Clarity on her business structures

Does she need more clarity on the next steps to take her business Next Level? The she’ll love my self-study courses. These will not only get her the clarity she craves and give her the step-by-step instructions to implement in her business to bring in more clients and money. Win-win.


Clarity on exactly what she wants to do in her life and business.

I can’t think of a better gift one that is quite literally life-and-business-changing! My Vision Board Mastery course is just £20.19 and I’m running it LIVE on 9th-15th January. The feedback has been amazing. Last year’s round of women manifested clients, money, upgrades, perfect bridge-jobs and love.

She can join me and over 60 other women as we all create our vision boards for 2019.

Comment

AN EASY WAY TO COLLECT EMAIL ADDRESSES AT NETWORKING EVENTS

Comment

AN EASY WAY TO COLLECT EMAIL ADDRESSES AT NETWORKING EVENTS

It's important to collect email addresses to build your list. Here are some stats to help you see why people say, 'The money is in your list!' when you run a business:

  • Less than 6% of your followers actually see your posts!
  • The online marketing world believes that 1 subscriber = $1/month.
  • 3.57% of people click through on links on email compared to 0.07% on Facebook.
  • The average order value of an email is at least three times higher than that of social media.
  • Email marketing has acquired 40x more customers than Facebook and Twitter combined.
  • 66% of consumers have purchased something directly from email marketing.
  • 72% people prefer to receive promotional content through email COMPARED TO 17% WHO PREFER SOCIAL MEDIA.

So, you can see why it's important to build your email list and keep sending them regular emails. 

Okay, so the rest of this blog post will assume that you:

  1. Have a Mailchimp account. 
  2. Have set up a list you want people to be added to.

And preferably (but not required!) also have:

  1. A freebie/lead magnet to incentivise someone to join your list.
  2. Even better if you have created a sales funnel (series of emails) to automate the way you welcome new subscribers into your Tribe (email list).  

IF YOU USE MAILCHIMP, THEN THIS IS HOW TO SET UP THE MAILCHIMP APP TO COLLECT EMAIL ADDRESSES WHILST YOU'RE OFFLINE. IT'S PERFECT FOR networking EVENTS, WHEN GIVE TALKS/PRESENTATIONS OR MEETING NEW POTENTIAL CLIENTS WHEN YOU'RE OUT AND ABOUT.

Gone are the days where you can (or even need to) put out a sign-up list for people to add their name and email addresses. However, speaking at an event (whatever the size) is the perfect place to get ICAs onto your email list. 

If you have a iPad then this is what I recommend you do. 

1) Download the MailChimp Subscribe app - this one.

2) Sign in with your username and password.

Screen Shot 2018-08-23 at 11.33.28.png
Screen Shot 2018-08-23 at 11.28.48.png
Screen Shot 2018-08-23 at 11.28.55.png
Screen Shot 2018-08-23 at 11.34.14.png
Screen Shot 2018-08-23 at 11.29.07.png
Screen Shot 2018-08-23 at 11.29.14.png

*To be GDPR compliant they need to know you will be emailing them regularly (they don't just get your free resource and nothing else) and that you will be sending the occasional promotional email. 

9) If it works then you're good to go! I take an iPad stand so it becomes part of my 'display' on stage. This will also remind you to tell people to sign up. Do this at the end as your last CTA.

10) Keep your iPad somewhere safe!! It sounds obvious but your mind won't be on your tablet - it will be on delivering a good speech. Have it next to you or ask someone to be in charge of it. 

11) Make sure you tell people what they get for signing up! Don't just say it's a newsletter - they need to be excited to hand over their email address! 

12) Once you get home, make sure your iPad is connected to the internet and then it may do it automatically but if not you click on the + again and select 'Sync All.' 

DONE. CONGRATULATIONS ON YOUR GROWING EMAIL LIST OF WOMEN WHO ARE EXCITED TO HEAR FROM YOU AND BUY FROM YOU.


NEED HELP UNDERSTANDING WHO YOUR IDEAL CLIENT IS AND WHAT YOU CAN CREATE AS YOUR LEAD MAGNET TO GET PEOPLE ONTO YOUR EMAIL LIST?

THAT'S ONE OF MY SPECIALITIES!

LET'S SET UP A TIME TO TALK TO FIND OUT ABOUT MY BESPOKE BUSINESS COACHING & MENTORING PROGRAMS.

Comment

HOW TO USE INSTAGRAM NAME TAGS

2 Comments

HOW TO USE INSTAGRAM NAME TAGS

So, Instagram has brought out a new feature: Name Tags.

I was having fun playing (ahem working) with it this morning. 

I've had lots of questions from people in my Facebook group about how to set it up and use it so thought I'd create a how-to guide on creating your own Name Tag, how to use the feature to find other people and most importantly...how this can help you grow your following and your business. 

HOW TO CREATE YOUR NAME TAG

  1. Click the bottom right to get to your profile/feed. 
  2. Click the Name Tag icon. 
  3. Click the top bar to choose either an emoji, colour or selfie.
  4. If using an emoji, tap the one it gives you (smiley face) to change it to one that represents your business. 
  5. If using a colour, tap the background to change.
  6. If using a selfie, it will bring up the camera. Take your snap then click one of your little selfies to change to hearts, glasses or unicorn overlay!

Here are some screenshots to make it easier (cos I'm a visual person too!)

IMG_7561.jpg

1) 

Click the bottom right to get to your profile/feed.

IMG_7564.jpg

3)

Click the top bar to choose either an emoji, colour or selfie.

IMG_7552.jpg

5)

If using a colour, tap the background to change.

IMG_7562.jpg

2) 

Click the Name Tag icon.

IMG_7559.PNG

4)

If using an emoji, tap the one it gives you (smiley face) to change it to one that represents your business. 

IMG_7554.PNG

6)

If using a selfie, it will bring up the camera. Take your snap then click one of your little selfies to change to hearts, glasses or unicorn overlay!


GET CREATIVE

You can of course use a colour or a selfie, but I'd start by having some fun with emojis. I've seen some great ones. Think about what would represent what you do in your business. For example:

Stylist:

  • Dress
  • Shopping bags

Relationship Coach:

  • Hearts
  • Couple holding hands
  • Engagement ring

Marketing:

  • Selfie
  • iPhone

Essential oils

  • Nose
  • Herb

Etsy shop:

  • Shopping trolley

Working with children:

  • Unicorns
  • Parent and child

Personal Trainer

  • Cartwheel
  • Biceps
  • Weigh-lifter

Spiritual/Holistic Healer

  • Crystal ball
  • Head massage

Then, you have the more obvious choices of: yoga/meditation, music, pens, books, pens, paint pallet, massage, manicure emojis, laptops, flashing camera, bride, engagement ring, lipstick, pregnant women, baby, fruit & veg and sooo many more . Have fun. 


HOW TO USE THE NAME TAG FEATURE TO FOLLOW PEOPLE

IMG_7562.jpg

1)

Click the Name Tag icon.

IMG_7571.PNG

3)

Line up the Instagram icons so it can scan.

IMG_7570.jpg

2) 

Click 'Scan a Name Tag'

IMG_7572.PNG

4)

It will then bring up their account and you can follow or view (I, of course, followed her :-)).

 

HOW DOES THIS HELP YOUR BUSINESS?

IMG_7566.jpg

Then,

you can save it to your photos. To share on social media and your website.

This is not just for following your girlfriends when you meet up in-person. 

The idea is you will have your own scannable code. Once you're happy with your Name Tag, you can download it to your camera roll on your phone. 

Then you can share your personalised Name Tag on social media and your website and people can whip out their phone, click on the nametag icon on the Instagram app and then scan to follow you without having to type in and search for you with your handle/name. Try it out on my Name Tag here.

 

 

Obviously, this means you'd have to be looking at another device other than your phone/tablet to do this. It needs to be screen-to-screen.

BUT...it would be amazing for getting new followers when you're marketing your business offline, for example:

  • At networking meetings
  • Running workshops
  • Hosting events
  • Meeting potential clients in-person

I'm also hoping, if you make it the right size to scan, then it would work added to printed marketing materials too like business cards!! Now THAT would be amazing. 

Such a fun new feature. 

I hope this how-to guide was helpful. Please feel free to write a comment below and if you're reading this on your phone I'll add an easy to follow clickable link to find me online (wink).

Follow me on Instagram

Join my Facebook group where I share all things mindset and marketing to take your business to the next level.

Emma xx


READY TO TAKE YOUR BUSINESS NEXT LEVEL?

CLICK BELOW TO GET MY FREE 36-PAGE WORKBOOK:

2 Comments