HOW OFTEN SHOULD YOU MARKET YOURSELF? — Emma Ward

So, you run a service-based business?

The chances are you show up on social media, you’re working on building your email list and have pitched yourself to both platforms; maybe you’ve made a few calls and even paid for some advertising.

But if you’re like the majority of business owners I speak to, you’re wondering why you aren’t drowning in new clients. Especially when you feel like you’re doing ALL the things and are constantly working on your business.

The truth is you most likely need to market yourself a hell of a lot more. By that I mean you need to PROMOTE yourself and your services constantly. I’m about to show you why.

I can pretty much guarantee you aren’t marketing yourself as often as you think you are.

I know because I was like that for years!

You need to be SELLING/PROMOTING yourself and your business in some way every day.

Below is a great article written by Thomas Smith in 1885. It’s as true today as it was then and in actual fact I think we could actually increase the timeline it tasks for someone to notice us.

Take a look at the point at which people start to pay attention to a strong marketing message. This was using adverts as the point of focus but you could substitute that with ‘sales email’, ‘networking event’, ‘strong call to action on a post’.

The first time someone looks at an advertisement, they do not see it.
The second time, they do not notice it.
The third time, s/he is conscious of its existence.
The fourth time, s/he faintly remembers having seen it before.
The fifth time, s/he reads it.
The sixth time, s/he turns up their nose at it.
The seventh time, s/he reads it through and says, “Oh brother!”
The eighth time, s/he says, “Here’s that confounded thing again!”
The ninth time, s/he wonders if it amounts to anything.
The tenth time, s/he asks their neighbour if they have tried it.
The eleventh time, s/he wonders how the advertiser makes it pay.
The twelfth time, s/he thinks it must be a good thing.
The thirteenth time, s/he thinks perhaps it might be worth something.
The fourteenth time, s/he remembers wanting such a thing a long time.
The fifteenth time, s/he is tantalised because s/he cannot afford to buy it.
The sixteenth time, s/he thinks he will buy it some day.
The seventeenth time, s/he makes a memorandum to buy it.
The eighteenth time, s/he swears at their poverty.
The nineteenth time, s/he counts their money carefully.
The twentieth time s/he sees the ad, s/he buys what it is offering.

How does it make you feel to read that? Are you starting to realise that you need to be really SEEN a lot more than you thought?

If you’re not sure what to do to market yourself effectively then you can download my FREE 36-page workbook that takes you through 23 different ways you can market yourself without spending a penny on advertising.