As you can see from the photo, I'm currently sitting having a refuel of green juice and edamame beans at Wagamama's.
I shopped 'til I dropped and now I've just sat down to write to you.
I've had a great week welcoming all the members into my new Mastermind group.
We've only just started week 1 and the women in the group are already making progress; with some feeling more confident than ever in what they do and another hosted an incredible style event after I helped her map out a clear structure to share her knowledge but still leave people wanting to hire her - it was a huge success!
And this got me thinking about visibility.
The mastermind is for a very select niche: Personal Stylists and it's a real investment.
The women who signed up did so because they felt confident that I can help them to get more visible in their business by showing up consistently, in the right places, with a strong message. THAT'S how you get known and booked.
I don't just work with Personal Stylist though so how did they know about me? Because I show up consistently and on purpose. I am VISIBLE.
So I wanted to share my VISIBILITY CHEAT SHEET with you today.
Visibility = being in front of as many ideal clients as possible
Here are 8 steps to being SEEN by the right people:
1) Know what your ICA wants
First you obviously need to know WHO your ICA (ideal client avatar) is and then you need to ASK her what she wants and needs. Survey your audience. Figure out what they're struggling with and create a solution that solves their biggest problem.
2) Be an expert
Focus on ONE thing. Decide what you want to be known for and then get out there and OWN it. Find out everything you can, and need to, about your specialism, ideal client. This will help you stand out and be visible in your industry.
3) Help
One of the easiest ways to show up is by helping others. You started this business to make a difference so I know that won't be hard for you. Be helpful and give lots of value because this will not only make asking for the sale easier but it's one of the best ways to build the 'know, like and trust factor'.
4) Connect
Get to know other people in your industry. I always say there's no such thing as competition. Your peers can be a much needed 'lifeline' on this entrepreneurial journey, as well as a source of referrals and access to larger audiences. They won't necessarily be targeting your ideal clients so help one another out.
5) Mindset
Uncover any blocks you have around showing up and being visible; including how you feel about asking for the sale. When we have doubts this massively affects how active we are both online and locally, in our business.
6) Confidence
Following on from the last point, if you have fears and doubts about your ability to help your ideal client then you need to keep taking action to increase your confidence and, of course, your skill. Practise, get some pro-bono clients, educate yourself and get training or mentorship in any area you're weaker in.
7) Put your eggs in different baskets
There are so many other ways to get your message out in the world besides social media. Think about where your talents and strengths lay and use them to get yourself out there. For example: guest blogging, speaking on stage, writing a book, podcasting, etc.
8) Be Consistent & Persistent
This one is obvious but can be the hardest. Put simply - if you want to build a business you love, you have to keep showing up regularly. Use the steps above to help you (wink).
So there you have it, 8 ways to get more visible!
Which one do you feel you need to focus on the most? Let me know in the comments below, I love hearing from you.
Emma xx
P.S. If you're a Personal Stylist and want to take your business to whole new heights, there's still time to join us in the Mastermind. Click here to learn more.