DESIGN & MANIFEST YOUR DREAM 2022

HAPPY NEW YEAR, GORGEOUS!

FREE 28-PAGE GOAL MAPPING WORKBOOK

I've designed and created a workbook to help you release 2021 in a powerful and feminine way and design 2022 to be your best year yet! Grab your favourite green juice/smoothie/tea and dive straight in:

CLICK THE IMAGE OR BUTTON BELOW TO DOWNLOAD

Please note: If you choose to fill this in electronically (I've made it editable so you can), make sure you download it and SAVE it before you fill it in - I'd hate for you to lose your answers.

---

Visibility - 8 Ways to Get SEEN!

As you can see from the photo, I'm currently sitting having a refuel of green juice and edamame beans at Wagamama's.

I shopped 'til I dropped and now I've just sat down to write to you. 

I've had a great week welcoming all the members into my new Mastermind group.

We've only just started week 1 and the women in the group are already making progress; with some feeling more confident than ever in what they do and another hosted an incredible style event after I helped her map out a clear structure to share her knowledge but still leave people wanting to hire her - it was a huge success!

And this got me thinking about visibility. 

The mastermind is for a very select niche: Personal Stylists and it's a real investment.  

The women who signed up did so because they felt confident that I can help them to get more visible in their business by showing up consistently, in the right places, with a strong message. THAT'S how you get known and booked.

I don't just work with Personal Stylist though so how did they know about me? Because I show up consistently and on purpose. I am VISIBLE.

So I wanted to share my VISIBILITY CHEAT SHEET with you today. 

Visibility = being in front of as many ideal clients as possible

Here are 8 steps to being SEEN by the right people:
 

1) Know what your ICA wants

First you obviously need to know WHO your ICA (ideal client avatar) is and then you need to ASK her what she wants and needs. Survey your audience. Figure out what they're struggling with and create a solution that solves their biggest problem.

2) Be an expert

Focus on ONE thing. Decide what you want to be known for and then get out there and OWN it. Find out everything you can, and need to, about your specialism, ideal client. This will help you stand out and be visible in your industry. 

3) Help

One of the easiest ways to show up is by helping others. You started this business to make a difference so I know that won't be hard for you. Be helpful and give lots of value because this will not only make asking for the sale easier but it's one of the best ways to build the 'know, like and trust factor'. 

4) Connect

Get to know other people in your industry. I always say there's no such thing as competition. Your peers can be a much needed 'lifeline' on this entrepreneurial journey, as well as a source of referrals and access to larger audiences. They won't necessarily be targeting your ideal clients so help one another out.

5) Mindset

Uncover any blocks you have around showing up and being visible; including how you feel about asking for the sale. When we have doubts this massively affects how active we are both online and locally, in our business. 

6) Confidence

Following on from the last point, if you have fears and doubts about your ability to help your ideal client then you need to keep taking action to increase your confidence and, of course, your skill. Practise, get some pro-bono clients, educate yourself and get training or mentorship in any area you're weaker in.  

7) Put your eggs in different baskets

There are so many other ways to get your message out in the world besides social media. Think about where your talents and strengths lay and use them to get yourself out there. For example: guest blogging, speaking on stage, writing a book, podcasting, etc.

8) Be Consistent & Persistent

This one is obvious but can be the hardest. Put simply - if you want to build a business you love, you have to keep showing up regularly. Use the steps above to help you (wink).

So there you have it, 8 ways to get more visible!

Which one do you feel you need to focus on the most? Let me know in the comments below, I love hearing from you. 

Emma xx
P.S. If you're a Personal Stylist and want to take your business to whole new heights, there's still time to join us in the Mastermind. Click here to learn more.

EXPRESS YOURSELF THROUGH YOUR BRAND

Let’s talking branding!

A lot of people are concerned about how to stand out in the marketplace. They may fear that there are too many stylists, health coaches, relationship coaches, MUAs, massage therapists etc. Branding is what helps you stand out. Every new or existing entrepreneurs can differentiate themselves from others who operate in the same nice through branding.

People are often surprised to see that my 'brand colours' are not just on my website and social media but also in my home, wardrobe and accessories.

I didn't choose colours, fonts, photos because I thought they would work as a business.

My brand is an extension of me.

One of the mistakes I see many entrepreneurs make is trying too hard to DEVELOP a brand. A brand needs to fit YOU not the other way around.

If you are a service-based business then your clients are buying YOU. Not your brand or a product. You are your brand. People buy from people. Let them see what they'll be getting.

This is the fastest way to attract your ideal clients too because people love to do business with those with similar values and tastes. The Know, Like and Trust Factor is about building a rapport and a strong visual representation of what they get when they work with you will ensure you build a connection quickly.

Don't listen to others. This is a time to follow your gut.

Over the years, I've been told all sorts of nonsense:

"Your website is too pink."

(By a man that was advising me on my marketing.)

"You need to choose a brighter pink to attract entrepreneurs."

(By a female coach who used hot pink.)

"You need to only put photos of yourself on your About Page."

(By a branding 'expert'.)

But I followed my gut and my brand is ME. Maybe that's thanks to years of being a Personal Stylist and knowing the importance of letting your image reflect your personality.

And do you know what?

One of the first things many of my clients say is that they were attracted to me because of my 'brand'.

Do you. Always.

Want help making your brand an extension of you?

Then you'll love my 'Branding Like a Pro' Business Bundle. It's sooo much more than just colours and fonts.

It will also cost you less than the price of a meal out with your partner but will be one of the most effective ways to attract your dream clients.

---

What are your brand colours, I'd love to know? And are these the colours that you wear, own, decorate your home in and just feel right? Please comment below.

HOW TO GET MORE CLICK-THROUGHS FROM INSTAGRAM

Are you on Instagram?

I have to say it’s my favourite social media platform (Facebook is a close second).

But the issue is you can’t just add links in the same way as other platforms.

Instagram only has one clickable link and that’s in your bio.

So, how do you make the most Instagram so people can see what you have to offer and also sign-up to multiple things at once?

This is where Linktr.ee comes in.

It’s free and I love it.

Yes, you can of course create a page on your website to direct people to with different links but I’ve found I get a better response (and sign-up rate) when I use Linktr.ee.

Below is a video I made for my Mastermind

I share how and why to use Linktr.ee to get people converting from Instagram to where you actually want them...your lead magnet and website.

Enjoy! 

Emma xx

P.S. I created this for the Mastermind I ran specifically for Personal Stylists (I don't just work with stylists, I work with any service-based entrepreneur) so that's why I used 2 examples for stylists.

Click the button below to watch:

Know someone who’d love this blog/video, why not share it with them.

How to Price Your Business Services

One of the questions clients always ask is,

"How much should I charge?"

or

"How do I raise my prices?"

If you run a service-based business then it can feel daunting to know where to start when pricing your services.

It’s all too easy to just look around at the ‘competition’ and position yourself somewhere in between the lowest and highest price range.

But this isn’t an effective way to run a business. We have no idea what overheads other people have. What one person is happy to receive in exchange for their time and effort does NOT need to be what you charge. Plus people have all sorts of limiting views around money (and themselves) that causes them to feel very uncomfortable charging and even talking about their prices.

it’s always best to ignore what everyone else is doing and price your business in a way that reflects you and the service you provide.

I’ve created a PRICING GUIDE audio sharing how I recommend my clients decide on the best price for them.

This audio is for you if you:

• Are just starting out and feel unsure what to charge;

• Want to feel more confident when talking about your prices;

• Feel ready to increase your prices but aren’t sure what to make them;

• Realise that your own thoughts on money may be affecting your business;

• Are ready to make more money without having to work harder.

Click the button below to listen to the ‘Pricing Guide Audio’

Know someone who’d love to listen to this pricing guide audio, why not share it with them.

READY TO GET YOUR BUSINESS FEATURED IN NEWSPAPERS & ON RADIO?

I get so excited when I see my clients featured in their local newspapers or on the local radio. 

It’s such incredible FREE marketing for your business. 

You don’t need me to tell you that though.

We can often feel intimidated by journalists but remember they often have a tough job trying to fill their papers and ‘air time’.

They are crying out for decent news!!

(PHOTO IS OF ME FEATURED IN THE NEWSPAPER AS A PERSONAL STYLIST.)

---

So, what is ‘news’?

It’s something that is well…NEW!

It’s something that’s different and that people are interested to read/hear about. 

It could be a new launch, announcement, success story, tips on a hot topic or even controversial comment.

You have a stand-out story, I’m sure of it.

HOW ABOUT ONE OF THESE?

• You did a survey and it revealed that _____.

• You’ve got something to say that you know will ruffle a few feathers.

• You’ve just helped someone achieve an amazing feat.

• Your book has just come out.

• You’re the only person in your industry to specialise in ______.

• You’re running a workshop that they’d be interested in. Just like my client, Jill Stander, having her ‘New Year, New You’ workshop featured (see photo below).

---

OKAY SO YOU HAVE A GREAT STORY. WHAT NEXT?

1. Decide who you want to reach - who is your Ideal Client.

2. Find out which radio stations/newspapers they’re likely to listen to/read. Not sure? Ask them!

3. Gather contact details for relevant journalists and editors. Try Twitter and LinkedIn. Don’t go for generic email addresses like news@ because they’ll likely not get checked. You want specific names!

4. Do your research. What kind of stories do they cover? 

5. Write an email pitch or press release. 

Local newspapers are often short-staffed, so a well-written press release, with all the relevant information may be printed with very few changes. There are plenty of examples of press releases on the web. Outsource if you’re not confident in your writing skills.  Use an email subject line that includes the phrase 'story idea' and a compelling one-liner that describes your story. It's absolutely fine to pitch ideas over the phone too. Just avoid obviously busy times.

6. Be prepared to follow up!

---

Have you been wanting to get yourself and your business OUT THERE but either aren’t sure you have anything decent to contribute or the thought terrifies you?!

Get in touch with me, this is exactly what I am passionate about helping my clients to do.

8 Money Making Activities In Your Business

If you’re a business owner struggling to know where to focus your time and energy in order to become profitable, this episode is for you! 

It’s all too easy to get to the end of the day (or week!) and have spent all that time doing ‘busy-work’ but not feel like you have much to show for it.

I know you work hard and I know you want to optimise your time.

In today’s video, I’m sharing my TOP Money Making Activities so that you no longer feel like you’re spinning your wheels and instead can spend your time on activities that generate new leads and clients!

In the video below, I talk you through 8 different money making (i.e. client attracting) activities to do in your business every week.

CLICK THE IMAGE BELOW TO WATCH THE VIDEO

---

There’s the list - the video explains what I mean by and gives examples of each:

1. GET VISIBLE

2. CONNECT

3. BUILD YOUR LIST*

4. SALES CALLS

5. CREATE CONTENT

6. SELL/PITCH

7. ENGAGE & NURTURE

8. FOLLOW UP

*Please note you must ensure you are GDPR compliant when collecting any/all email addresses. You CANNOT just collect email addresses and start sending people promotional emails - this is against the law. You must make it very clear what people are signing up to. Please contact a lawyer to help you with this, if you are unsure.

---

What other ways have you found are effective money making activities to bring you clients? I’d love to know, please share them in the comment box below.

THINGS TO DO BEFORE & AFTER PUBLISHING A BLOG POST

One of the things that I find really helps me to plan out my days and weeks in my business is to assign a timeframe to a task. The problem is that there are some things I do that I never used to have a clue how long they would take. For instance, I’d write ‘Send email/newsletter to my list’ but then I’d schedule an hour and wonder why it seems to take me all flipping afternoon and the other things on my to-do-list didn’t get done.

So, one day I decided to write out EXACTLY what ‘Send email/newsletter to my list’ entailed and I was shocked to think I could do all that from scratch in one hour.

It was the same for my blog posts. I’d wanted to add regular posts to my website but since I’d never looked at all the action steps involved, it always felt like an overwhelming task (that I then put off!) because I didn’t get why writing a few paragraphs and then hitting PUBLISH seemed to take me sooo much longer than I expected.

Sound familiar?

Here’s what I recommend you do:

• Sit down with a pen and paper and write out all the steps involved BEFORE you even hit ‘publish’ on your site.

• Then write out all the action steps involved AFTER you’ve published it. There’s no point creating great content if no-one gets to see it so sharing and marketing your blog are just as important as actually writing it.

• Assign a time to each task to give you a much clearer idea of how long it will take.

---

Now, everyone works differently so your list of tasks may look very different to mine. But I know I love to see how other people work and my clients tell me it really helps them to hear how I plan out content and implement the actions steps in my business.

So, here’s my list.

(By the way - I’m NOT adding/sharing my timeframe for each task because we all work differently and I don’t want you to think that is the optimum time…it isn’t…it’s just how long it takes ME.)

Things I need to DO BEFORE publishing a blog post:

ONGOING = Come up with ideas – keep a constant list of ideas in a book for when inspiration strikes.

1.    Decide on idea/specific content for blog post.

2.    Set aside time and a quiet space with no distractions (turn phone onto airplane mode).

3.    Write out main points to the blog post.

4.    Add detail to points.

5.    Create title for post with keywords for SEO.

6.    Decide which opt-in/service/blog will be the best to share so people continue reading on.

7.    Write a clear CTA (call to action) linked to #6.

8.    Ask for comments/shares.

10. Decide on tags/category relevant to blog.

11. Record reading of blog post.

12. Change any typos noticed when recording.

13. Final spell check and proofread.

14. Send recording to Dropbox.

15. Decide the day it will be published.

16. Add blog text/copy to website (if not already typed into it).

17. Sort layout of blog and choose text colour/size.

18. Choose and add image that will relate to post.

19. Upload blog recording to website/blog.

20. Create Pinterest size graphic for people to share from the blog.

21. Set date to publish.

22. Set alert on phone/calendar to remind me of date.

things to do AFTER published blog post:

1. Create copy for email to be sent out.

2. Decide on subject line for email linked to blog.

3. Create copy for social media.

4. Create tiny url (or bitly) link.

5. Create email in Mailchimp.

6. Email out to my list.

7. Share in FB group.

8. Share on Pinterest.

9. Share on IG story.

10. Share on FB page.

11. Share on Twitter (if you use it).

---

HERE’S A BONUS TIP

Highlight the tasks that can be outsourced to a VA (virtual assistant), even if you aren’t ready to hire someone yet. It will give you a really clear idea of where YOUR time needs to be spent and where you’re spending time that could be given to someone else.

Here’s my list of items that can be outsourced:

Are there any other steps that you do (or think you need to do)? I’d love to hear them. Please comment below and share with anyone you feel would benefit from these tips too.

Want help with content planning?

Here’s another blog post I think you’ll like:

17 WAYS TO GROW YOUR EMAIL LIST

Email marketing is still one of the most effective ways to grow your client base and get paid to do what you love. It’s not the ONLY way but it’s definitely an area you can’t ignore.

The first step is having a compelling reason for people to sign up to your list in the first place. This is where you’ll create a value-packed freebie (called an opt-in or lead magnet). I have a video training on this in my Facebook group.

Then, ideally, you’ll set up a series of welcome emails for your new subscribers to get to know you. Again, I’ve discussed this in videos in my free group.

I’ve talked about the importance of email marketing many times, so let’s discuss HOW you can actually get more subscribers!

Below is a video talking through 17 different ways you can position your landing page (the page they actually sign up with their name and email address) so you can grow your list.

CLICK THE IMAGE BELOW TO WATCH THE VIDEO

---

There’s the full list - the video explains what I mean by each:

1. When Hosting an event

2. Leverage business cards

3. Organise a giveaway

4. Optimise your website for opt-ins

5. Build with your blog

6. Engage through social media

7. Joint ventures 

8. Collaborate 

9. Pop-up box

10. Don’t forget your own email

11. Encourage forwarding

12. Inside-the-box

13. Invoices 

14. Networking 

15. Add a call-to-action button to your Facebook Business Page

16. Pinterest

17. Guest blog for other websites with a call-to-action

---

What other ways have you found are effective to grow your email list? I’d love to know, please share them in the comment box below.

HOW OFTEN SHOULD YOU MARKET YOURSELF?

So, you run a service-based business?

The chances are you show up on social media, you’re working on building your email list and have pitched yourself to both platforms; maybe you’ve made a few calls and even paid for some advertising.

But if you’re like the majority of business owners I speak to, you’re wondering why you aren’t drowning in new clients. Especially when you feel like you’re doing ALL the things and are constantly working on your business.

The truth is you most likely need to market yourself a hell of a lot more. By that I mean you need to PROMOTE yourself and your services constantly. I’m about to show you why.

I can pretty much guarantee you aren’t marketing yourself as often as you think you are.

I know because I was like that for years!

You need to be SELLING/PROMOTING yourself and your business in some way every day.

Below is a great article written by Thomas Smith in 1885. It’s as true today as it was then and in actual fact I think we could actually increase the timeline it tasks for someone to notice us.

Take a look at the point at which people start to pay attention to a strong marketing message. This was using adverts as the point of focus but you could substitute that with ‘sales email’, ‘networking event’, ‘strong call to action on a post’.

1. The first time someone looks at an advertisement, they do not see it.

2. The second time, they do not notice it.

3. The third time, s/he is conscious of its existence.

4. The fourth time, s/he faintly remembers having seen it before.

5. The fifth time, s/he reads it.

6. The sixth time, s/he turns up their nose at it.

7. The seventh time, s/he reads it through and says, “Oh brother!”

8. The eighth time, s/he says, “Here’s that confounded thing again!”

9. The ninth time, s/he wonders if it amounts to anything.

10. The tenth time, s/he asks their neighbour if they have tried it.

11. The eleventh time, s/he wonders how the advertiser makes it pay.

12. The twelfth time, s/he thinks it must be a good thing.

13. The thirteenth time, s/he thinks perhaps it might be worth something.

14. The fourteenth time, s/he remembers wanting such a thing a long time.

15. The fifteenth time, s/he is tantalised because s/he cannot afford to buy it.

16. The sixteenth time, s/he thinks he will buy it some day.

17. The seventeenth time, s/he makes a memorandum to buy it.

18. The eighteenth time, s/he swears at their poverty.

19. The nineteenth time, s/he counts their money carefully.

20. The twentieth time s/he sees the ad, s/he buys what it is offering.

How does it make you feel to read that? Are you starting to realise that you need to be really SEEN a lot more than you thought?

If you’re not sure what to do to market yourself effectively then you can download my FREE 36-page workbook that takes you through 23 different ways you can market yourself without spending a penny on advertising.

---

Does the thought of SELLING yourself MORE send you into a hot TIZZY?

Do you feel guilty, icky, or bad when sharing your offers or services online?

Is one of your greatest fears that you'll come across as pushy or 'sale-sy'?

Do you worry that if you promote your services/products too often you'll be viewed as spammy?

Does your confidence waiver when it comes to the 'sales conversation' with a potential client?

Then yoU’ll love my ‘Fall In Love with Selling’ course.

Gift Ideas for Female Entrepreneurs

LOOKING TO FIND SOME GIFT IDEAS FOR AN INDEPENDENT WOMEN WHO’S WORKING HARD TO BUILD HER EMPIRE?

I’ve shared 16 of my favourite gift ideas for every female entrepreneur:

Travel Mugs

Trust me, we make a hot drink and the next minute we go to take a sip and it’s ice cold.

Click here and here for a great variety.

---

Motivational pencils

Because who doesn’t love to write notes and feel inspired at the same time?
Click here for a great range.

---

ENTREPRENEUR MINDSET BOOKS

These are my top 6 reads for every female entrepreneur:

1. Money Mindset - Jen Sincero

2. The Big Leap

3. The Slight Edge

4. The 5 Second Rule

5. The Science of Getting Rich

6. Girl Code

---

BRING THE HYGGE FEEL TO HER HOME OFFICE

There are some gorgeous candles and diffusers for her office and desk here.

---

Subscription Boxes (Graze 

Make sure she’s eating regularly!

https://www.graze.com/uk

---

Blender

This is the one garget I use in my kitchen more than anything else (except my kettle). It means I can whip up a healthy breakfast and start my day off quickly but healthily.

Click here to buy.

---

Power Pack

There’ll be days she just wants to get out of the house and take her work with her. Don’t let her run out of juice!

Here’s one from Amazon.

---

Starbucks Voucher

Speaking of juice, why not encourage her to work away from home more often. It does wonders for creativity and productivity. Every entrepreneur dreams of the day she can sit in her favourite cafe/juice bar and tap away on her laptop. But that doesn’t mean she makes it a reality all that often. Find out which coffee shops are local to her and get her a gift voucher.

---

Laptop Carrying Case

If you can get her one in her brand colours I can guarantee she’ll love it even more!

Click here.

---

Waterproof Notepad 

Ask anyone where they get their best ideas and it’s when they are away from the laptop and phone and often just singing along in the shower. PING! Don’t let her great ideas wash down the drain.

Click here to buy.

---

Tripod for FB and IG lives and YouTube videos

She needs to be doing more video in her service-based (and product-based) business, even if it terrifies her. Make life easier by buying her something that she can use with her iPhone and press, record and go!

Click here.

---

Planner or Diary

These are very personal though so unless she’s been sending you a few hints, I’d steer clear! 

Here are some gorgeous personalised ones.

---

Microphone 

Whether she’s going LIVE on Facebook or Instagram, recording a YouTube video or featuring on a podcast, she’ll want to have a decent mic.

Click here to see the one I recommend.

---

Slogan T-shirt or Jumper

Because we don’t need much of an excuse to wear a comfy tee or jumper and if it can include a fun slogan so much the better! Click here for a gorgeous selection.

---

Clarity on her business structures

Does she need more clarity on the next steps to take her business Next Level? The she’ll love my self-study courses. These will not only get her the clarity she craves and give her the step-by-step instructions to implement in her business to bring in more clients and money. Win-win.

---

Clarity on exactly what she wants to do in her life and business.

I can’t think of a better gift one that is quite literally life-and-business-changing! My Vision Board Mastery course is just £20.19 and I’m running it LIVE on 9th-15th January. The feedback has been amazing. Last year’s round of women manifested clients, money, upgrades, perfect bridge-jobs and love.

She can join me and over 60 other women as we all create our vision boards for 2019.

ESTEE LAUDER QUOTES TO INSPIRE ENTREPRENEURS

ESTEE LAUDER QUOTES TO INSPIRE ENTREPRENEURS

What a woman and what a brand!

I do love a quote! They are great for motivation and giving us a little insight into successful people’s thought patterns. Whenever I’ve looked up quotes for female entrepreneurs, Estee Lauder has always come up.

So, I decided to dedicate a blog post to this powerhouse of a woman.

I hope she inspires you in the way she inspires me.

Here are 25 of my favourite Estee Lauder quotes to remind YOU to keep going on this entrepreneurial journey. Enjoy!

1. “I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard.” Estee Lauder

2. “If you have a goal, if you want to be successful, if you really want to do it and become another Estée Lauder, you’ve got to work hard, you’ve got to stick to it and you’ve got to believe in what you’re doing.” Estee Lauder

3. “If you push yourself beyond the furthest place you think you can go, you’ll be able to achieve your heart’s dream.” Estee Lauder

4. “All great things begin with a vision….a dream.” Estee Lauder

5. “I didn’t get there by wishing for it or hoping for it, but by working for it.” Estee Lauder

6. “If you don’t sell, it’s not the product that’s wrong, it’s you.” Estee Lauder

7. “Trust your instincts.” Estee Lauder

8. “First comes the shy wish. Then you must have the heart to have the dream. Then, you work, and work.” Estee Lauder

9. “Our life isn’t how much we can take out, but how much we can put in.” Estee Lauder

10. “Touch your customer, and you’re halfway there.” Estee Lauder

11. “Whatever you give comes back to you.” Estee Lauder

12. “Business is there if you go after it.” Estee Lauder

13. “Risk taking is the cornerstone of empires.” Estee Lauder

14. “I’ve always believed that if you stick to a thought and carefully avoid distraction along the way, you can fulfill a dream. My whole life has been about fulfilling dreams. I kept my eye on the target, whatever that target was. Whether your target is big or small, grand or simple, ambitious or personal, I’ve always believed that success comes from not letting your eyes stray from that target. Anyone who wants to achieve a dream must stay strong, focused and steady.” Estee Lauder

15. “Each businessperson must find a style, that voice that grows clearer and louder with each success and failure. Observing your own and your competitors’ successes and failures makes your inner business voice more sure and vivid.” Estee Lauder

16. “I am a visceral person by nature. I act on instinct, quickly, without pondering possible disaster and without indulging in deep introspection.” Estee Lauder
    
    

17. “I learned early that being a perfectionist and providing quality was the only way to do business.” Estee Lauder
    
    

18. “Projecting your mind into a successful situation is the most powerful means to achieve goals.” Estee Lauder

19. “People do make their luck by daring to follow their instincts, taking risks, and embracing every possibility.” Estee Lauder
    
    

20. “Make the most of what you have. I operated, full time, on that precept. If you can’t have everything you think you deserve at that moment, you would do well to surround yourself with symbols of your ideals. In that small office, I surrounded myself with touches of the good life, the lovely and intricately tapestried life of my imagination, an imagination that has always been, I’m proud to say, large enough to admit any possibility.” Estee Lauder

21. “I was unstoppable, so great was my faith in what I sold.” Estee Lauder

22. “Most good ideas sparkle in simplicity, so much so that everyone wonders why no one ever did that before.” Estee Lauder

23. “When I thought I couldn’t go on, I forced myself to keep going. My success is based on persistence, not luck.” Estee Lauder

24. “I worked for it.” Estee Lauder

25. “Be strong. Be confident. Be the star of your own life.” Estee Lauder

What’s your favourite quote? Estee Lauder or not, I’d love to hear it, please share in the comments below.

Emma xx

AN EASY WAY TO COLLECT EMAIL ADDRESSES AT NETWORKING EVENTS

It's important to collect email addresses to build your list. Here are some stats to help you see why people say, 'The money is in your list!' when you run a business:

• Less than 6% of your followers actually see your posts!
• The online marketing world believes that 1 subscriber = $1/month.
• 3.57% of people click through on links on email compared to 0.07% on Facebook.
• The average order value of an email is at least three times higher than that of social media.
• Email marketing has acquired 40x more customers than Facebook and Twitter combined.
• 66% of consumers have purchased something directly from email marketing.
• 72% people prefer to receive promotional content through email COMPARED TO 17% WHO PREFER SOCIAL MEDIA.

So, you can see why it's important to build your email list and keep sending them regular emails. 

Okay, so the rest of this blog post will assume that you:

1. Have a Mailchimp account. 
2. Have set up a list you want people to be added to.

And preferably (but not required!) also have:

1. A freebie/lead magnet to incentivise someone to join your list.
2. Even better if you have created a sales funnel (series of emails) to automate the way you welcome new subscribers into your Tribe (email list).  

IF YOU USE MAILCHIMP, THEN THIS IS HOW TO SET UP THE MAILCHIMP APP TO COLLECT EMAIL ADDRESSES WHILST YOU'RE OFFLINE. IT'S PERFECT FOR networking EVENTS, WHEN GIVE TALKS/PRESENTATIONS OR MEETING NEW POTENTIAL CLIENTS WHEN YOU'RE OUT AND ABOUT.

Gone are the days where you can (or even need to) put out a sign-up list for people to add their name and email addresses. However, speaking at an event (whatever the size) is the perfect place to get ICAs onto your email list. 

If you have a iPad then this is what I recommend you do. 

1) Download the MailChimp Subscribe app - this one.

2) Sign in with your username and password.

*To be GDPR compliant they need to know you will be emailing them regularly (they don't just get your free resource and nothing else) and that you will be sending the occasional promotional email. 

9) If it works then you're good to go! I take an iPad stand so it becomes part of my 'display' on stage. This will also remind you to tell people to sign up. Do this at the end as your last CTA.

10) Keep your iPad somewhere safe!! It sounds obvious but your mind won't be on your tablet - it will be on delivering a good speech. Have it next to you or ask someone to be in charge of it. 

11) Make sure you tell people what they get for signing up! Don't just say it's a newsletter - they need to be excited to hand over their email address! 

12) Once you get home, make sure your iPad is connected to the internet and then it may do it automatically but if not you click on the + again and select 'Sync All.' 

DONE. CONGRATULATIONS ON YOUR GROWING EMAIL LIST OF WOMEN WHO ARE EXCITED TO HEAR FROM YOU AND BUY FROM YOU.

---

NEED HELP UNDERSTANDING WHO YOUR IDEAL CLIENT IS AND WHAT YOU CAN CREATE AS YOUR LEAD MAGNET TO GET PEOPLE ONTO YOUR EMAIL LIST?

THAT'S ONE OF MY SPECIALITIES!

LET'S SET UP A TIME TO TALK TO FIND OUT ABOUT MY BESPOKE BUSINESS COACHING & MENTORING PROGRAMS.

HOW TO USE INSTAGRAM NAME TAGS

So, Instagram has brought out a new feature: Name Tags.

I was having fun playing (ahem working) with it this morning. 

I've had lots of questions from people in my Facebook group about how to set it up and use it so thought I'd create a how-to guide on creating your own Name Tag, how to use the feature to find other people and most importantly...how this can help you grow your following and your business. 

HOW TO CREATE YOUR NAME TAG

1. Click the bottom right to get to your profile/feed. 
2. Click the Name Tag icon. 
3. Click the top bar to choose either an emoji, colour or selfie.
4. If using an emoji, tap the one it gives you (smiley face) to change it to one that represents your business. 
5. If using a colour, tap the background to change.
6. If using a selfie, it will bring up the camera. Take your snap then click one of your little selfies to change to hearts, glasses or unicorn overlay!

Here are some screenshots to make it easier (cos I'm a visual person too!)

1) 

Click the bottom right to get to your profile/feed.

3)

Click the top bar to choose either an emoji, colour or selfie.

5)

If using a colour, tap the background to change.

2) 

Click the Name Tag icon.

4)

If using an emoji, tap the one it gives you (smiley face) to change it to one that represents your business. 

6)

If using a selfie, it will bring up the camera. Take your snap then click one of your little selfies to change to hearts, glasses or unicorn overlay!

---

GET CREATIVE

You can of course use a colour or a selfie, but I'd start by having some fun with emojis. I've seen some great ones. Think about what would represent what you do in your business. For example:

Stylist:

• Dress
• Shopping bags

Relationship Coach:

• Hearts
• Couple holding hands
• Engagement ring

Marketing:

• Selfie
• iPhone

Essential oils

• Nose
• Herb

Etsy shop:

• Shopping trolley

Working with children:

• Unicorns
• Parent and child

Personal Trainer

• Cartwheel
• Biceps
• Weigh-lifter

Spiritual/Holistic Healer

• Crystal ball
• Head massage

Then, you have the more obvious choices of: yoga/meditation, music, pens, books, pens, paint pallet, massage, manicure emojis, laptops, flashing camera, bride, engagement ring, lipstick, pregnant women, baby, fruit & veg and sooo many more . Have fun. 

---

HOW TO USE THE NAME TAG FEATURE TO FOLLOW PEOPLE

1)

Click the Name Tag icon.

3)

Line up the Instagram icons so it can scan.

2) 

Click 'Scan a Name Tag'

4)

It will then bring up their account and you can follow or view (I, of course, followed her :-)).

---

HOW DOES THIS HELP YOUR BUSINESS?

Then,

you can save it to your photos. To share on social media and your website.

This is not just for following your girlfriends when you meet up in-person. 

The idea is you will have your own scannable code. Once you're happy with your Name Tag, you can download it to your camera roll on your phone. 

Then you can share your personalised Name Tag on social media and your website and people can whip out their phone, click on the nametag icon on the Instagram app and then scan to follow you without having to type in and search for you with your handle/name. Try it out on my Name Tag here.

Obviously, this means you'd have to be looking at another device other than your phone/tablet to do this. It needs to be screen-to-screen.

BUT...it would be amazing for getting new followers when you're marketing your business offline, for example:

• At networking meetings
• Running workshops
• Hosting events
• Meeting potential clients in-person

I'm also hoping, if you make it the right size to scan, then it would work added to printed marketing materials too like business cards!! Now THAT would be amazing. 

Such a fun new feature. 

I hope this how-to guide was helpful. Please feel free to write a comment below and if you're reading this on your phone I'll add an easy to follow clickable link to find me online (wink).

Follow me on Instagram

Join my Facebook group where I share all things mindset and marketing to take your business to the next level.

Emma xx

---

READY TO TAKE YOUR BUSINESS NEXT LEVEL?

CLICK BELOW TO GET MY FREE 36-PAGE WORKBOOK:

4 THINGS I LEARNT ABOUT MONEY FROM MULTIMILLIONAIRES

One of the women in my Mastermind was reading this amazing book by Jen Sincero. 

It's one of the mindset books on the reading list I give to all my clients. 

As you can see, Jen dedicated this book to Gina DeVee and that's who I trained with for a year to become a coach.

Hearing this, she asked me to share my biggest takeaways from learning from the multi-millionaire. (I've actually hired 6 multiple 7-figure female entrepreneurs over the last 10 years because I love learning from the best!).

Honestly, it comes down to knowing something else is possible (as in you CAN get paid great money to do what you love) and then being consistent about keeping your mind focussed on what you want (rather than what you don’t).

As well as learning from these powerhouse women, I've read many books on money (over 50) and been studying and applying the mindset work in depth. 

Here are my 4 top tips to transform your relationship with money:

1) READ WEALTH CONSCIOUSNESS BOOKS

Gina taught us to keep filling our mind daily with wealth consciousness books. The two she recommended are: The Science of Getting Rich by Wallace D Wattles and Think & Grow Rich by Napoleon Hill.

When Gina finishes one she picks the other one up and starts reading it again. She reads at least 15-30 mins a day.

I love TSOGR and will happily read that regularly. I prefer to listen to Think & Grow Rich.

2) CHANGE YOUR MONEY 'STORY' 

Then it's about changing your money ‘story’. Noticing when you're feeling negative around money and then switching the language around.

As a child, we learn about money from our parents, society, religion, teacher, films, the media but that doesn't mean what we learn is true. The problem is, we can learn a lot of very limiting beliefs that we take on as fact when really, they have just been someone else's experience. 

Take for instance the belief that many people have that you 'have to work hard for money.'

Who says? I know it might seem to be the case when you look around you but there are thousands of people out there who bring in money and aren't busting a gut to do so.

When we tell ourselves we have to work hard for money and we're entrepreneurs then that can become true for us and cause all kinds of stress and hardship.

I know because this was one of my tough-to-shift beliefs. I often felt guilty if I had some passive income coming in and would either sabotage my efforts or force myself to work harder for it. This belief can lead to burn-out too. 

Don't get me wrong, I'm not saying you'll never have to do anything and that money will just land in your lap BUT how about shifting the belief to:

“Money comes easily to me as I do the things I love.”

That has a very different energy and will produce very different actions and results. 

Take a look at any negative language and thoughts you have around money and you need to shift them to become positive.

3) BECOME THE NEXT LEVEL VERSION OF YOU

It's then about BEING the person who has the success you want BEFORE you even see it in your life. You can't get healthy by continuing to do the same things you did when you get sick, right? 

We know we have to become the healthy person first and then health follows. 

It's the same with money. 

You have to become the abundant, affluent version of yourself and then the money follows. 

Want more money, clients and success? Get clear on how many and then ask yourself: what will that next level version of me do, wear, eat, act, think? Start doing those things now! That does not mean you have to go and max out your credit card - that won't help your money mindset one bit!! 

Get creative here.

Go to the hotels you'd love to stay in and order a glass of champagne or a pot of tea. You have to put yourself in the surroundings first and then you feel comfortable and they feel like your #norm. THEN the magic can happen.

4) YOU HAVE TO FEEL ABUNDANT NOW

All the time we're desperately wishing and hoping for money to come to us, it keeps  us thinking about a future time. That's not how you attract money and clients. 

You have to FEEL abundant NOW. You have to feel as if you already have what you want - the wardrobe you want, the clients you want, the money in the bank, the Amazon bestseller. 

THEN your Subconscious mind can get to work on helping you start acting that way automatically AND you activate the powerful Law of Attraction.

That's why I'm always talking about affirmations, vision boards, visualisations and writing 'as if'. When done right, they will completely transform your entire life - for the better.

They get you into the STATE of having it already and that's when you are able to receive it. Sounds ironic right? But it's just what happens. 

Like an athlete seeing and feeling herself winning that gold medal over and over in her mind - literally thousands of times before she actually wins it. That's what you need to do too. 

I cover this in detail in my 21 Days to £5K Mindset course. That whole course is about shifting the way you think about, talk about and act around money.

Click the link below, to find out more.

Here's some feedback women who've taken the course:

8 Tips for Your Brand Photoshoot

So in this blog post, I talked about the importance of developing a strong brand and I gave you 11 questions to help you get clarity around the image you want to portray.

I also promised to share my top tips for having a successful photoshoot and here they are:

1) Environment

Think about the environment and surroundings you’d like to be photographed in to represent your brand (e.g. hotel, shop or at home), and make sure you discuss it with your photographer. What will instantly grab your ideal clients attention? Make sure this also reflects what you do, in some way?

2) Vision

Have a clear vision to share with your photographer to make sure you are both on the same page. Create a Pinterest Board with the images that inspire you in terms of style, colours, surroundings, overall feel and vibe. Make sure when you're speaking to potential photographers that they are excited by your vision and can give you ideas to bring it to life. 

3) Smile right into the camera

You need lots of shots of you looking right into your clients’ hearts smiling, inviting them to work with you. Make sure you’ve got at least 3-4 shots looking into the camera to help you connect with your audience.

4) Map them out. 

Make a list of all the pages on your website and how many photos you want and whether they would be better landscape or portrait.

At the very least, you’ll need images for banners on your: sales pages, home page, about page and contact page. 

You’ll also need images to use for your blog, newsletters and social media posts. 

5) Multi-purpose

Make sure you’ve got lots of landscape images! Get some landscape shots with light backgrounds, and free space on the left or right of you, for tag-lines and titles etc so that nothing interferes with the text.

6) Get everyone involved

If you have a web designer, try to speak to them to discuss what kind of photos you’ll need for your specific website. Make sure you then share this information with your photographer. With SquareSpace, for instance, you'll need a lot of horizontal images for the banners on each page.

7) Think marketing 

Use the colours that will also look great from a marketing perspective, i.e. use the colours that will match well against Facebook colours of white and blue to use the images for your Facebook Ads.

8) Great quality

Let your photographer know where specifically you’ll be using your photos (FB Covers, FB Ads, Website, etc.) so that they can figure out the best px/resolution. This should be a given (them giving you the best quality) but it's not always! 

So there you have it. These tips should help you to not only bring your brand to life but love (and want to use!) the images when you get them back.

I hope these helped! Let me know in the comments below. 

Emma xx

P.S. Don't forget my money mindset course is 1/4 off until midnight on Sunday. This is the course that's changing people's lives and businesses. Are you ready to attract more clients and money? Maybe you'd spend that money on your dream wardrobe and new photoshoot?  Click here to find out more. 

---

When Selfies Will No Longer Do For Your Business

Okay so don’t freak out. I’m not saying you can’t ever take a selfie for your Instagram or Facebook business accounts! Phew!

In fact, I encourage my clients to take selfies to give their audience a sense of who they are day-to-day.

HOWEVER, there are times when an iPhone and an outstretched arm just won’t do.

If you want people to invest decent money with you then you need to create a strong and professional* brand. 

One of the best ways to do that is to have a photoshoot. 

And before you feel disheartened that I’m telling you to create a stuffy, corporate-y look…

Don’t panic. That couldn’t be further from the truth. 

*Professional doesn’t mean a stiff headshot (God no!). It just means that you've taken the time to think about WHO you are and the brand you want to portray and how you want your Ideal Client to FEEL when she finds you online. 

Or in other words...how you will match your brand to YOU. 

You’ll see from my brand and photoshoot that it couldn’t be further from an all suited and booted look. 

I'm wearing a sequin jacket and poufy PINK tulle skirt in my photos!!!

You want your audience to SEE you for who you are still. 

In this blog, I shared my top tips for having a successful photoshoot but before you get to that part, you need to get clarity on your brand. 

Here are some questions to help you start to do just that:

1) Who is your Ideal Client?

2) Other than the services you provide, what other part of your life (hobbies, pets, travel) do you feel your Ideal Client would resonate with and love to hear about?

3) When your Ideal Client lands on your website, how do you want her to FEEL?

4) List 5 words to describe yourself.

5) How would your best friend describe you?

6) What is the message you are sharing through your work?

7) What part of your story most inspires other people?

8) What colours and textures do you wear and surround yourself with?

9) Who has a brand that you admire?

10) What do you admire about them exactly?

11) What is your USP (unique selling point)? What makes you different? 

Once you've answered those, start a Pinterest Board to gather ideas for your brand and photoshoot. Have fun!

Click here to read 8 Tips For Your Brand Photoshoot

Emma xx

---

HAVE YOU SIGNED UP FOR MY BUISNESS-BUILDING FREEBIES YET?

GET ACCESS TO A LIBRARY OF RESOURCES DESIGNED TO HELP YOU TAKE YOUR BUSINESS NEXT LEVEL 

9 Ways to Grow Your Styling Business FAST

Are you ready to turn your styling business from hobby-status to a full-time success?

I thought so.

Last week, I had 2 enquires for personal styling services in the space of 24hrs! It still surprises and delights me when that happens because I haven't offered those services for FIVE YEARS! I pulled down my website 4 years ago when I decided to focus entirely on being a coach. 

Since then, I've worked with many other Personal Stylists to help them build a strong foundation and set up the business structures so they get client bookings coming though consistently. It's so exciting when clients FIND YOU!

But it took me time to be featured in newspapers, get on BBC radio and collaborate with high-end high street stores, as a stylist. 

You can get there soooo much quicker with a helping hand. 

I want to help you collapse the timeline.

Here are 9 ways to get more clients as a personal stylist.

1) Decide

The first step is to decide that you're making a success of this business so you can quit your job, buy your dream wardrobe, take your family on luxury holidays and follow your dreams of helping clients around the world.

I mean really decide.

Decide you're no longer available to NOT have this business be a success.

Decide you want to be one of the success stories you read about. We do this in ORIENTATION week of Style Meets Structure.
 

2) Speak to ONE person

Get clear on who you are marketing to. Get clear on who you're truly excited to work with each and every day.

Know her inside out; better than she knows herself.

Then create your entire business around her. Write as if you are speaking to just one person.

No more trying to attract men*, teens, women over 50 AND women under 30. Get crystal clear on pinpointing who your customer is. This is week ONE in Style Meets Structure.

*Your ideal client can of course be a man. 

3) Talk about yourself

In business, you have to talk about yourself...a LOT. I know, I know. I used to hate this too! I wanted to just help my clients and if I could fade into the background then I was very happy doing so.

I used to want the ground to swallow me up when it came to having to introduce myself at networking meetings.

But that kept me client-less and broke!

Talk about your accomplishments. And please don't think you don't have any. You need to show your potential client who you are so she knows YOU are the right personal stylist for her. Get confident in who you are and why you're amazing at what you do. This is week TWO in Style Meets Structure.

4) Tap into other people's networks

Build your network and collaborate. There are MANY other people who are already working with your ideal client but not styling them.

Find those people and offer value to them and they will HAPPILY put you in front of their audience (full of potential clients).

This is the #1 way I built my personal styling business all those years ago.

This is what I'm teaching in week SIX of Style Meets Structure. We will talk about who you can contact and what you can offer to get you exposure and paying clients. 

5) Keep adding value

Be known as the go-to expert. Provide content that shows your strong brand and message. This is the #1 way I NOW get clients online. 

This is such an important and powerful marketing method that we will cover it in great detail across most modules of the course.

6) Get referrals

When you work with your ideal client you can pretty much guarantee that she knows other people like her. After all, birds of a feature flock together. 

We will talk about how you can get referrals without feeling icky about asking your few current clients to tell all their friends about you in week EIGHT of Style Meets Structure.

7) Keep making noise
 

Keep telling people about you, what you do and your offers!

It's too easy to create an offer or program and put it out there and when no-one books we feel like crap because we think it didn't work. That isn't how business works.  I know because I tried that method for years! ;-) 

That's not how people buy! I'll show you how you can get seen and known with a clear message and show up consistently without feeling like a nuisance! 

In week TWO you'll get clear on a program you're excited to offer and then we will build on getting it out there in front of the right people for the rest of the course. 

8) Advertise

People think you have to spend huge amount on advertising to grow a successful business, this is simply not true.

I do NOT spend a lot of money on advertising, even now.

We will talk about WHAT you can advertise and WHERE (plus my tips on how much). I'll also share how I was able to advertise myself for FREE in many places that others used to have to pay for. This will be week SIX and TWELVE of Style Meets Structure.

9) Coaching, mentoring, mastermind
 

I'm not kidding when I say I wouldn't be where I am today if I hadn't invested in help.

• I wouldn't have the international business and amazing clients.

• I wouldn't have my gorgeous apartment.

• I wouldn't have the travel.

• I wouldn't have had my first £15,000 month (I used to make that in a YEAR!!!).

I have created a 12 week group program and mastermind that is focussed entirely on helping 10 Personal Stylists to take your business to the next LEVEL and get prepped for a busy autumn/winter of clients. 

Every week you'll get in-depth business training, group coaching, a private Facebook group. You'll also get a 1:1 business coaching call with me.

I couldn't be more excited about this. 

It's called WHERE STYLE MEETS STRUCTURE

ROUND 1 & 2 HAVE TAKEN PLACE.

CLICK HERE TO GET BUSINESS TIPS FOR YOUR STYLING BUSINESS AND TO BE THE FIRST TO KNOW THE NEXT TIME I RUN THIS MASTERMIND.

Got a question? Click here and send me a message, 
 

Emma xx

FACEBOOK LIVE TIPS

BECOME A LIVESTREAMING CLIENT MAGNET WITH FACEBOOK LIVE

Someone asked me for some tips on doing their first Facebook Live tonight so I thought I wanted to share them with you too.

1) Set up a group and go and practise in it so you know how to turn it on and off and ensure the lighting and background are good. 

2) Practise an opening line so you start off confidently as soon as you see you’re ‘on air’.

3) Map out an opener, your main content and a call to action at the end.

4) Wear something you feel confident in. 

5) Put your main points on post-its right next to your phone so they are easy to see and you don’t forget any of your key points.

6) Make sure you look INTO the camera and not at yourself. This is better for the viewer because you’ll be looking at them and also for you because it will remind you that you’re doing this for the people watching.

7) If you forget what you’re talking about don’t worry about it...just say that and laugh. That will bring your brain out of the freeze and you’ll seem real and authentic.

8) Have fun. This doesn’t need to be perfect. My first Facebook Live lasted 4 mins because I was so nervous  but it gets easier and now I really enjoy them. 

9) And remember this...only people who are pushing themselves out of their comfort zone and therefore growing that experience nervous and stage fright. So it’s a great sign if you’re feeling a bit nervous.

WATCH THE VIDEOS BELOW FOR more tips:

---

CLICK THE IMAGE BELOW TO WATCH THE

FREE FACEBOOK LIVES WEBINAR: