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2 TYPES OF STORIES THAT LEAD TO MORE CLIENTS

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2 TYPES OF STORIES THAT LEAD TO MORE CLIENTS

2 TYPES OF STORIES THAT LEAD TO MORE CLIENTS

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If you're like most business owners I know, you want to get more engagement on your content and more paying clients.

So, let's talk stories and how they can help you grow your business.

Stories are how we learn best. Years before humans learnt to read and write, people passed on knowledge and experience through storytelling.

We teach children lessons through stories.

Our brains just love a story!

How can you use this to your advantage in your business? 

Share success stories.

Tell them about your own journey - I can pretty much guarantee that your Ideal Client is your ideal client because you've been where she is right now. You know how transformational your services are because you were your own first client.

Share success stories of your clients. Keep them anonymous, of course, unless you’ve been given permission.

(If your business is brand new then grab a couple of pro-bono clients and ask them if you can create a case study to share, in exchange for your service.)


So what type of stories lead to more clients?

1) Stories that show them you understand their PAIN POINTS:

Were you ever in your Ideal Client's shoes? If so, what was going on for you at that time? Describe their situation by sharing a story of when you (or a client) where in a similar situation.

What does your Ideal Client worry about? Tell a story of when you were worrying about this too. She'll know you really get her. This builds a strong connection straight away.

2) Stories that let them DREAM and realise change is possible for her too.

Write out your Ideal Client's desired goals (the ones YOU help her to reach!)

How will achieving these goals make her feel? Share a story or testimonial of a client who now feels this way, (as a result of working with you).

If she could wave a magic wand, what would your Ideal Client’s life look like? What stories demonstrate that you’re the person who can help her make this a reality?

When you share success stories, it does 3 things:

  1. Shows you’re skilled and have experience (even if it's just your own!).

  2. Helps your audience (and potential clients) understand exactly what you do (ever struggled to get someone to understand what you do? Tell them a story instead!).

  3. Sharing stories of how you’ve helped people makes it easier for others to remember and therefore THEY can share this and recommend you to anyone who’s your potential client.

So, have a think about stories you can share from your own experience and those of your clients. This will not only help you create your next batch of content for social media/blogs/newsletter/talks/videos (you're welcome ;-)) but it's the quickest way to demonstrate what you do and why your Ideal Client needs to hire you!

Emma xx

Would you like support with understanding exactly who your Ideal Client is and the best stories that will impact her and get her signing up to work with you? I would love to help! Click the button below to find out more about working with me.


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6 Ways To Manifest New Clients

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6 Ways To Manifest New Clients

What is manifestation?

The word ‘manifestation' means to create or turn something from an idea into a reality. Manifestation means using our thoughts, feelings, and beliefs to bring something to our physical reality. Sound woo-woo or too good to be true? Then keep reading because it’s changed my life and my business (and bank account!).

Manifesting works for 2 reasons and they aren’t as ‘out there’ as you may have first thought. I have a brain that needs to have proof of things - gimme the science!

Manifestation works for TWO reasons.

1) VIBRATION

Everything is energy.

We know that.

It’s sooo weird to think about isn’t it, but we have been told this. It’s scientific FACT.

Everything is made up of energy.

Neither the MacBook I’m typing on nor the device you’re reading this on are what we think of as ‘solid’. A solid state, yes, but they are made up of tiny molecules bouncing around.

What differentiates one thing from another is the vibrational frequency and the density of the atoms they are made up from.

The LAW OF ATTRACTION states that ‘like attracts like’. This means that a high-frequency vibration attracts a high-frequency vibration back to it. And a low-frequency vibration attracts a low-frequency vibrations back to it.

Okay…now this next part can be sooo hard to get our head around but hear me out…our thoughts, emotions and feelings are also made up of energy. Different emotions have different frequencies.



When you change your thought  >>  you change your feelings and emotions >> then you have changed your vibrational frequency.



Which means you will attract different things back to you!!

So if you alter your thoughts and therefore your emotions, you can alter your vibration and ultimately…YOUR REALITY!

(Mind-blowing isn’t it!?).

And this knowledge can not only change your life but your BUSINESS.

2) NEUROPLASTICITY

Neuroplasticity = the brain's ability to modify, change, and adapt both structure and function in response to experience.

The other reason that ‘manifesting’ techniques work is because of what’s going on in our brain.

As we imagine what we want to attract into our life (clients, money, new home, soul mate, baby etc) then we are showing our brain this image over and over and it starts to form new pathways. It doesn’t actually know the difference between real and imagined. This is why you get goosebumps or your heart races when you are watching a scary film.

As we show our brain our desired reality (a.k.a. see in our mind the life we actually want to live) then our brain starts to develop new pathways and this raises our feelings of self-worth and begins to override limiting beliefs that would normally automatically stop you from even THINKING about taking any action towards a specific goal.

When we do manifestation mindset work…we are priming our brain to see opportunity and align our behaviour towards our desired goals.

So, can you manifest clients?

Yes. Absolutely.

You just have to stay in that vibration, the vibration of CLIENTS already being here. Then that is what you attract.



You can’t manifest more clients by saying: “Clients are coming to me.”



Even that seemingly powerful affirmation isn’t enough.



Because then you are saying that they are COMING. They are in the future.



To manifest, we need to be in the energy of the clients already being HERE right NOW.

So we need to affirm things like:

  • I have attracted X new clients.

  • I am working with X clients.

  • I love working with all of my new clients.



Make sense? I hope so, if not drop me a comment below and I’ll do a blog with a deep-dive into the difference between the energy of ‘clients are coming’ and ‘clients are HERE now’.



Okay, so we have established that we CAN use the power of our mind to manifest clients.



Here are my favourite manifestation techniques to manifest more clients into your clients right now! I’ve personally attracted clients with each of these techniques (and my clients have attracted their own clients too!)



TECHNIQUE 1: Celebrate Your Wins (EVEN THE SMALLEST)



Okay, I know, I know…you want more clients and NOW.

But if you just keep your head down and plough on and never stop to even acknowledge let alone CELEBRATE your success so far then it’s going to be very had to attract more.

Do you celebrate the number of followers you have on social media or are you just wishing you had more?

Did you celebrate the last person who reached out to find out more about what you do or did you criticise yourself for the fact they didn’t sign up?

One of the best ways you can prime your brain for success is to take time each day to celebrate even the smallest of achievements in your business.

One of my clients sent me a message to say she’d had a call with a potential client and would hear if it was a yes or a no the next morning. I told her to CELEBRATE right there and then for the fact she had attracted that person and had that call. Just think how that would raise her vibration and her confidence in herself and her ability.

What can you celebrate and congratulate yourself for right now?



TECHNIQUE 2: Gratitude

Gratitude can change your business like night and day. It works because you’ll instantly feel differently about your business and therefore you will raise your vibration.

Make it a practise to find at least 10 things every day that you’re grateful for (preferably about your business!)

If you’re really start this with a bang and to get yourself in the ideal vibrational state to attract clients and opportunities into your buisness… find 100 things that you are grateful for (in your business).



You might be thinking if you’ll never find 100 things to be grateful for but remember you can include even the smallest things.

Here are some ideas to get you started:

  • You passion for what you do.

  • Anyone who supports you.

  • Your followers.

  • Things you love on your website.

  • Getting to work from your laptop.

  • That person who commented on your post.

  • All the clients you have worked with so far (write out their names)

  • The people on your email list.

  • The ideas you have.

  • The training you’ve done.



TECHNIQUE 3: Write As If

Now THIS is my all-time favourite manifestation technique. It’s the reason you’re even here now. I literally WROTE my business into fruition.

Writing ‘as if’ is basically like having a diary entry of the day/week but instead of writing about your current reality, you write about the reality you WANT.

Here’s any example:

“Oh my God, I’ve just signed up the most incredible client! I’m so excited to work with her. I know I can absolutely help her. I love the fact that she was so easily to spoke to. I know I can make such a difference to her and transform her life. She’s really ready to do the work and make this change. It was so easy. She found me, we spoke and she just KNEW she wanted to sign up.”

Can you feel that excitement as you read it?

It doesn’t have to be very long. But you need just need to write until you start to FEEL the difference in yourself. You can then keep going but the aim is to AT LEAST write until you feel that shift.

THAT’S you changing your vibration and that’s the point where you can attract clients into your business.

I love doing it as a written diary entry because I’m very visual learner. You can also SPEAK AS IF and just talk out loud or even record it into your phone and listen back.



TECHNIQUE 4: Visualise

Visualising is very similar to the above technique but you’re not actually having to write anything out or speak it.

You literally close your eyes and see and FEEL what it would be like to have the clients and money you desire in your business.

Set a time for 5 mins and sit back and enjoy living the business of your dreams as though it’s ALREADY here.

  • What would you be doing if you had all the clients you wanted?

  • Where would you be working with them?

  • How would you spend your days?

  • What would your bank account look and feel like to have the money you want in there?

This is really powerful done to music. Lyric-free ideally so you can just concentrate on your thoughts and images. 5 minutes a day can honestly change your business! But you must get into the feeling point of the clients being HERE NOW.



TECHNIQUE 5: Affirmations



Create believable and powerful affirmations.

Affirmations (or mantras) are statements that you repeat so your Subconscious Mind starts to shift.

If I asked you to stand in front of the mirror every day and say: “I stuck, I can’t attract clients to save my life!” would you want to??

No, of course not. You know that would not only make you feel crap but it would affect the way you showed up in your business. You might feel like giving up completely.

So, you can see that statements are powerful things that can alter how we feel. Let’s use that to our advantage!

Write out some really powerful and positive statements of what you would love to be true in your business.

Then need to be in first person and in the present or past tense.

“I signed up X this month.”

“New clients find me every day.”

“Marketing comes so easily to me.”

“People love to sign up and pay me.”

“I love that I’ve signed up three new clients I’m so excited about the client signed up this morning.”

Make sure your affirmations are in line with the amount of clients and money you want to attract. Then read/listen to them every day.

Here are some examples of how to use them:

  • Say them out loud in front of the mirror

  • Write on post-its and put them up around your home/laptop.

  • Put them into your phone.

  • Set them as reminders so they pop up through the day.

  • Record them on your phone and listen to them before bed.

  • Add them to your Vision Board



TECHNIQUE 6: Journal through your doubts

As you visualise, ‘Write As If’ or say your affirmations DOUBTS WILL COME UP.

Your brain WILL tell you it’s a load of bullsh*t!

This is normal. This happens because your brain has been so used to a different reality.

You have 2 options.

1) Just keep repeating over and over and eventually your brain will take on these new beliefs.

2) Work through the doubts.

I recommend my clients do both of these to speed up results.

So, when you notice your brain saying: “Yeah right you had 4 new clients sign up this morning, you haven’t had a new client in weeks!” you need to work through this.

  • What is your brain telling you about your ability to attract clients?

  • What is your brain telling you about the work that you do?

  • What is your brain telling about the amount of money you’d love to have?

Write them down and then look at these thoughts.

Are they true? Who gave you those beliefs? Are they true for everyone? What could you do to have a different result?

Be your own coach on the paper. What can you tell yourself that does feel true (and positive). The whole purpose of this technique, like all of the above, is to raise your thoughts to more positive ones so you change your vibration and therefore what you attract!



Would you support help with any of this? If you would, I’d love to help! I’ve been geeking out over this manifestation stuff for YEARS! My absolute passion in life is helping other people get paid to do what they love and shift their mindset so they can attract more clients and money! Click the button below and send me a message letting me know what you’d like help with. Or click here to find out about my manifestation courses.




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WHY YOU NEED TO STOP DOING ONE-OFF SESSIONS AND PACKAGE YOUR SERVICES

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WHY YOU NEED TO STOP DOING ONE-OFF SESSIONS AND PACKAGE YOUR SERVICES

Don’t be afraid to be the expert! If your client needs 4 sessions with you to see the best results, tell her.

If she needs 6 months, tell her that!

Stop saying yes to one-off sessions, if they don’t serve you or your clients.

Package your services in the way you know your clients will get the best results possible.

We wouldn’t expect a Personal Trainer to say we only need one session to transform our body.

As a beginning Personal Stylist, I used to say yes to *just* a colour consultation or *just* a wardrobe consultation because I wanted the client (and the money, let’s be honest). So, if I didn’t think she'd say yes to all of my services then I’d just allow her to choose.

I wasn’t being the expert. I was allowing her to take the reins.

As a beginning coach, I used to do the same and allowed people to book a session or two. It was only when I learned the power of creating packages rather than just services that my clients got better results; my business was more successful and I made more money.

You take your clients on a journey. It’s a process. You know that. I know that.

It’s your job to ensure that when you’re speaking to a potential client she knows that too.

Create packages. What does that mean? A package means a number of sessions and even additional support and resources. I now tailor each packages to the needs of each individual client but here’s an example:

📱8 x 1:1 coaching sessions.
🖥 Training Videos to fast-track the business structures (e.g. Defining Your Ideal Client, What to Put On Your Website, Writing Copy, Creating A Lead Magnet etc).
📚 Book recommendations.
✍️ Templates for sale pages.
👀 Copy reviews.
🧠 Access to all of my money and sales confidence mindset courses.
👋🏼 Access to me in between sessions for the duration of our time together.

So, think about creating a package/s that will best suit you, your clients and your business.

Be the expert! Because that’s exactly what you are.

Need help with creating your packages and services and knowing what will best serve you and your clients? Send me a message by clicking on the box below. I have a training on exactly this - creating your ideal packages and services.


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4 Ways Your Self-Worth Impacts your Net Worth

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4 Ways Your Self-Worth Impacts your Net Worth

Okay, so I’m absolutely not saying that your self-worth should be or is tied to your net worth (although for some it feels like that).


No. I’m saying it’s the other way round.


That the confidence you have in yourself DIRECTLY impacts the money you make in your business. Ouch!


Think about it…


1)

If you don’t feel worthy at your core then you don’t believe your services are worth paying for so you undercharge (lost income).

2)

If you feel unworthy or not good enough then you’ll turn down the offers of podcasts and interviews so you stay stuck with the same audience and don’t grow. We need new eyes on our business to keep expanding and making money.

3)

If you don’t feel worthy or confident then you’ll never put yourself forward for opportunities you see out there that you’d be perfect for (for example speaking events, running workshops, or even TELLING PEOPLE ABOUT WHAT YOU DO). So someone else in your industry steps in and you’ve lost out on that potential business and money .

4)

If you doubt yourself then even when you get those incredible business ideas in the shower 🚿, you’ll just keep procrastinating on them and no one will know they exist. So you won’t get paid for this new potential income stream.

Arghhhh!!!!

Yup! Been there and done that and got all 4 T-shirts. 🤦‍♀️ 😢

What’s the answer?

Work on how you see yourself.

Don’t sign up for the next training course to increase your skills (this was my pattern for years).

Work on what’s going on between your temples.

Do the mindset work to see what you bring to the table and how your unique gifts and talents serve people in a way nobody else can.

Increase your self-worth and confidence. It’s honestly one of the best things you can do for your business success.

Want help doing this? This is my forte. I love nothing more than helping women just like you to let go of the bullshit stories they tell themselves and see the true magnificent being they are.

Every client I’ve ever worked with has told me she sees herself in a much more positive way and has the confidence to take BOLD action steps.

Read some of the things past clients have said:

“Emma changed the way I think about myself and about others, in the first session! I actually felt a weight lifted from my chest while we were talking!” Natasha.


“I feel more confident - I have already approached potential clients, shops and organisations to promote my business.” Nicola.

“I’ve lost my fear of failing and my fear of what people are thinking. My general mindset has changed and it has been invaluable to me.” Beth.

“The biggest change I’ve witnessed in myself is how much confidence I have gained in all aspects of my life: with my therapy work, family & friends.” Sue.

“I’ve been SO much braver at getting out there and talking about myself and what I do. My confidence has skyrocketed. At the start, I was scared of putting myself out there on social media – and whilst I’m still working on improving my content, I haven’t given it a second thought about my photo being out there or being judged. I’ve done 2 events and planned another that I’d never have had the balls to do without Emma’s pep talks!”  Rebecca.


Get in touch, if you’re ready to work on your mindset to change the way you see yourself and ultimately how you show up and do business and make money!


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8 Tips for Your Brand Photoshoot 

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8 Tips for Your Brand Photoshoot 

Screen Shot 2018-10-24 at 12.33.30.png

So in this blog post, I talked about the importance of developing a strong brand and I gave you 11 questions to help you get clarity around the image you want to portray.

I also promised to share my top tips for having a successful photoshoot and here they are:

1) Environment

Think about the environment and surroundings you’d like to be photographed in to represent your brand (e.g. hotel, shop or at home), and make sure you discuss it with your photographer. What will instantly grab your ideal clients attention? Make sure this also reflects what you do, in some way?

2) Vision

Have a clear vision to share with your photographer to make sure you are both on the same page. Create a Pinterest Board with the images that inspire you in terms of style, colours, surroundings, overall feel and vibe. Make sure when you're speaking to potential photographers that they are excited by your vision and can give you ideas to bring it to life. 

3) Smile right into the camera

You need lots of shots of you looking right into your clients’ hearts smiling, inviting them to work with you. Make sure you’ve got at least 3-4 shots looking into the camera to help you connect with your audience.

4) Map them out. 

Make a list of all the pages on your website and how many photos you want and whether they would be better landscape or portrait.

At the very least, you’ll need images for banners on your: sales pages, home page, about page and contact page. 

You’ll also need images to use for your blog, newsletters and social media posts. 

5) Multi-purpose

Make sure you’ve got lots of landscape images! Get some landscape shots with light backgrounds, and free space on the left or right of you, for tag-lines and titles etc so that nothing interferes with the text.

6) Get everyone involved

If you have a web designer, try to speak to them to discuss what kind of photos you’ll need for your specific website. Make sure you then share this information with your photographer. With SquareSpace, for instance, you'll need a lot of horizontal images for the banners on each page.

7) Think marketing 

Use the colours that will also look great from a marketing perspective, i.e. use the colours that will match well against Facebook colours of white and blue to use the images for your Facebook Ads.

8) Great quality

Let your photographer know where specifically you’ll be using your photos (FB Covers, FB Ads, Website, etc.) so that they can figure out the best px/resolution. This should be a given (them giving you the best quality) but it's not always! 

So there you have it. These tips should help you to not only bring your brand to life but love (and want to use!) the images when you get them back.

I hope these helped! Let me know in the comments below. 

Emma xx

P.S. Don't forget my money mindset course is 1/4 off until midnight on Sunday. This is the course that's changing people's lives and businesses. Are you ready to attract more clients and money? Maybe you'd spend that money on your dream wardrobe and new photoshoot?  Click here to find out more. 


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When Selfies Will No Longer Do For Your Business

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When Selfies Will No Longer Do For Your Business

Okay so don’t freak out. I’m not saying you can’t ever take a selfie for your Instagram or Facebook business accounts! Phew!

In fact, I encourage my clients to take selfies to give their audience a sense of who they are day-to-day.

HOWEVER, there are times when an iPhone and an outstretched arm just won’t do.

If you want people to invest decent money with you then you need to create a strong and professional* brand. 

One of the best ways to do that is to have a photoshoot. 

And before you feel disheartened that I’m telling you to create a stuffy, corporate-y look…

Don’t panic. That couldn’t be further from the truth. 

*Professional doesn’t mean a stiff headshot (God no!). It just means that you've taken the time to think about WHO you are and the brand you want to portray and how you want your Ideal Client to FEEL when she finds you online. 

Or in other words...how you will match your brand to YOU. 

You’ll see from my brand and photoshoot that it couldn’t be further from an all suited and booted look. 

I'm wearing a sequin jacket and poufy PINK tulle skirt in my photos!!!

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You want your audience to SEE you for who you are still. 

In this blog, I shared my top tips for having a successful photoshoot but before you get to that part, you need to get clarity on your brand. 

Here are some questions to help you start to do just that:

1) Who is your Ideal Client?

2) Other than the services you provide, what other part of your life (hobbies, pets, travel) do you feel your Ideal Client would resonate with and love to hear about?

3) When your Ideal Client lands on your website, how do you want her to FEEL?

4) List 5 words to describe yourself.

5) How would your best friend describe you?

6) What is the message you are sharing through your work?

7) What part of your story most inspires other people?

8) What colours and textures do you wear and surround yourself with?

9) Who has a brand that you admire?

10) What do you admire about them exactly?

11) What is your USP (unique selling point)? What makes you different? 

Once you've answered those, start a Pinterest Board to gather ideas for your brand and photoshoot. Have fun!

Click here to read 8 Tips For Your Brand Photoshoot

Emma xx


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