As exciting as it is to design your Dream/Ideal Client, it takes more than just 'make-believe' to ensure this person is in fact the one you need to be targeting.
I'm all for creating a profile of someone that you're eager to work with and has the personality and traits you're excited to spend your days helping. The first step IS dreaming up the perfect person to match the services you want to offer. But don't make the mistake many entrepreneurs do and stop there.
You cannot just assume you know what people want. You have to actually ASK them. Otherwise you'll end up spending hours and hours (most likes weeks or months) creating the most incredible content and designing life-changing services but still end up hearing crickets (I've been there and it sucks!).
In today's video I explain what to do to prevent that
MARKET RESEARcH TO KNOW YOUR IDEAL CLIENT THOROUGHLY
Finding this process more difficult that you expected? I have an 'Identify your Ideal Client' program which includesL
- 22 page in-depth Workbook
- 2 Hour 1:1 Call
- Templates for surveys and target market research questions
Click the button below to find out more: